Younger users rely on snippets and knowledge panel, often don’t click, survey says
Yet 'position zero' doesn't always win says survey, which reveals relatively discerning users....
Apr 25, 2019 at 1:43 pm ET
App-marketer spending on Apple Search Ads Grew by 90% in less than a year
The data come from Kenshoo's Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend....
New European Google local SERPs prompt users to ‘find results on’ other sites
Google appears to be trying to prevent a formal local search antitrust...
Google takes baby steps to monetize Google Assistant, Google Home
There's a multi-faceted revenue model starting to...
Searching for facts, directions, local businesses are top digital assistant use cases, says survey
Smart speaker ownership jumped from 23 percent to 45 percent of respondents since last year's survey from Microsoft....
Google to offer browser, search-app choices in Android Europe set-up flow
Users will be asked to choose from among five search and browser apps in randomized...
Google’s ‘Signed Exchange’ solution let’s publishers use their own URLs for AMP pages
Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to simplify the process....
How to appear in local services listings in Google Assistant and Google Home
Company serving only pre-screened local providers in most major markets....
Smart speakers set to eclipse tablets globally by 2021
Commerce, advertising or something else: The smart speaker model hasn't been figured out....
Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices....
Just 4% of businesses ‘voice search ready,’ says analysis of nearly 75,000 companies
Are your local SEO and business listing data optimization efforts ready for voice...
Consumers largely unaware of fake reviews problem on Amazon
Three-quarters of respondents indicated they "fully" or "somewhat" trusted Amazon reviews....
‘Rich Answers’ and search ads coming to Google Assistant
Beyond improving the experience, Google appears to be trying to harmonize Assistant and mobile search results....
Paid social, even print tops SEM as marketing priorities for SMBs, survey finds
Paid-search ranked near the bottom of the list for 2019....
Machine reservations: Google’s Duplex expanding to more Android, iPhone users
The technology appears to be ready for prime time as Google readies machine-based booking for categories beyond restaurants....
‘Google Guarantee’ local listings appearing in Google Home results
The Google Guarantee has been associated with Local Services ads, but the two programs are technically distinct....
TravelTime maps API lets users search by time rather than distance
Time and distance aren't always synonymous....
How call tracking is becoming ‘conversational intelligence’
Marketers have really only scratched the surface of what call analytics can do....
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000...
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners
Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share....