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https://relativityseo.com/seo-services/ Henry Powderly – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Wed, 22 Jan 2020 02:12:30 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 Want to speak at SMX Advanced? Submit pitches today /want-to-speak-at-smx-advanced-submit-pitches-today-327939 Wed, 22 Jan 2020 02:12:07 +0000 /?p=327939 Here's the challenge for the 2020 show: Help us program the most advanced search marketing show ... ever.

The post Want to speak at SMX Advanced? Submit pitches today appeared first on Search Engine Land.

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Since we first launched SMX Advanced in 2007, we’ve worked hard to create the kind of search marketing conference that lives up to the “advanced” label. Buoyed by the authority of Search Engine Land editors and coordinators, as well as our brilliant community of speakers and contributors, the event has hosted hundreds of sessions highlighting cutting edge search tactics for the past 13 years.

But cutting edge tactics sure do change (exhibit A: Rand Fishkin’s rundown of his 2008 SMX Advanced presentation).

So here’s the challenge for the 2020 show: Help us program the most advanced search marketing show … ever.

We are currently accepting speaking pitches for SMX Advanced, which will take place June 8 to June 10 at the Bell Harbor International Conference Center in Seattle, Washington.

Click here to pitch.

We seek pitches that demonstrate advanced-level insight, strategy and applications of SEO and SEM/PPC. But this year we are especially interested in pitches that dig deeper into technical SEO tactics, explore the impact of AI and machine learning on both organic and paid search tactics, lay out next-level content strategy and deliver analytics tips that would make any data scientist giddy.

Generally, sessions run from 45 to 60 minutes and can feature a single speaker or a panel. Also, if you have a speaking partner in mind, we would love to see pitches for debate sessions where two speakers look at a tactic or discipline from opposite sides.

This year we are also adding a new track where we will enlist speakers to run guided discussion groups or problem-solving sessions instead of delivering scripted presentations (think Socrates). Just add “Discussion session” to your pitch when you submit these.

Lastly, we also looking for “Insights” pitches. Insight sessions are short, 10-minute presentations that highlight one big idea or one great tactic. Insights have become very popular at SMX events since we debuted them last year at SMX Advanced. However, this year we will be upping the stakes and hosting these in a dedicated, day-long Insights competition track. We’ll be asking attendees to score Insights sessions in real-time and will honor the speaker with the highest score at the Search Engine Land Awards presentation and gala that night.

Sound fun?

Here are few basics when it comes to pitching.

Pitch early: Submitting your pitch early gives you a better chance of being selected. We accept speakers as soon as we identify a great pitch. So pitching early increases the likelihood you’ll be chosen.

Read the guidelines: First, visit this page where you will find helpful information about how your pitch should be written and what it should contain. Then, when you are ready to submit your pitch for SMX Advanced, click here.

Don’t skimp on details: Lots of pitches come in that are just too broad. Also, this year we’re no longer accepting pitches written by anyone other than a proposed speaker. You must write the pitch yourself.

“Throw your best pitch:” We’re limiting the number of pitches to three per person, so please pitch for the session(s) where you really feel you’ll offer SMX attendees your best.

There’s no such thing as too advanced: Scare us.

Finally, everyone who pitches to speak will be notified by email whether you are accepted or not.

We can’t wait to see your pitches.

The post Want to speak at SMX Advanced? Submit pitches today appeared first on Search Engine Land.

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Search Engine Land unveils Periodic Tables of PPC at SMX East /search-engine-land-unveils-periodic-tables-of-ppc-at-smx-east-325015 Wed, 13 Nov 2019 17:10:13 +0000 /?p=325015 The new resource breaks down key facets of paid search marketing, from ad types, to analytics and more.

The post Search Engine Land unveils Periodic Tables of PPC at SMX East appeared first on Search Engine Land.

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NEW YORK — For years, Search Engine Land has released regular updates to our celebrated Period Table of SEO Elements, and thousands of search marketers have downloaded that resource to better help them organize the myriad facets and, well, elements that make up for a good organic search strategy. Today we have finally created a similar resource for paid search marketers with the release of our inaugural Periodic Tables of PPC.

Ginny Marvin, a renowned expert in PPC who leads our editorial team here at Search Engine Land, unveiled the resource at the SMX East conference in New York.

“What I really wanted to be able to do is answer, ‘How do we wrap our arms around all of the complexity, all of the campaign levers, all things we deal with every day?'” Ginny said on Wednesday during her session on the report. In the end, that level of complexity made it impossible to contain everything in one table alone. So the Periodic Tables of PPC report includes two periodic tables as well as seven appendices on things like ad extensions, common metrics and toxins.

The report is the 3rd Periodic Table we’ve released in the past year. We’ve already mentioned the SEO table, but we more recently released a Periodic Table of Email Optimization and Delivery. And, in 2020, we’ve got a slate of new Periodic Tables planned on topics ranging from social media marketing, event marketing, content strategy and more.

Click here to learn more about the Periodic Tables of PPC and to download the free report.

The post Search Engine Land unveils Periodic Tables of PPC at SMX East appeared first on Search Engine Land.

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Help us chart Amazon’s growth as an advertising platform /help-us-chart-amazons-growth-as-an-advertising-platform-324385 Fri, 01 Nov 2019 13:51:02 +0000 /?p=324385 Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.

The post Help us chart Amazon’s growth as an advertising platform appeared first on Search Engine Land.

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As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there?

Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019. And nearly half said they planned to increase spending on Amazon by more than 25%. 

The survey also found that about two-thirds of advertisers are selling on other marketplaces including Walmart/Jet, eBay and Shopify.

We’d like to see how that’s changed in the past year.

Please click here to answer this year’s survey, it will only take 10 minutes and you’ll be entered into a drawing for a free ticket to any SMX West event in the next two years.

The results will be presented at SMX West 2020 in our digital commerce marketing track.

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Experts tout voice search as study ties answers to top 3 organic results /experts-tout-voice-search-as-study-ties-answers-to-top-3-organic-results-317964 Fri, 07 Jun 2019 15:15:28 +0000 /?p=317964 SEMrush research unveiled at SMX Advanced suggests the key to voice performance is high SERP placement, site speed, content readability and high-quality backlinks.

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Olga Andrienko, head of global marketing for SEMrush

Olga Andrienko, head of global marketing for SEMrush

SEATTLE — A new study has found 80% of the answers delivered by Google’s voice assistant came from the three top results in search engine results pages.

Even more, 60% of the results came from featured snippets and 70% overall came from SERP features.

The study, conducted by SEMrush, was unveiled at SMX Advanced in Seattle on Wednesday.

In addition to correlating voice results with SERP, SEMrush found a common link between answer length and use as a voice result.

“If you think of optimizing the paragraph for the intent of voice, make sure it’s around 42 words,” said Olga Andrienko, head of global marketing for SEMrush during her presentation at the conference.

The study also found the average voice result is at a level understandable to a 15-year-old.

SEMrush said it analyzed more than 50,000 queries across three devices: Google Home, Google Home Mini and Google Assistant being used on a Xiaomi Redmi 6 Android Phone.

On the technical SEO side, SEMrush found schema was indeed in use in the vast majority of results, but 36% of the answers given by the Google Home devices contained no Schema at all.

“There are so many types that we found no type of schema particularly helps,” Andrienko said.

Page speed, on the other hand, does. SEMrush found that the result used for a majority of the answers chosen loads significantly faster than the average page in the SERP.

Backlinks were also a factor, as SEMrush found backlinks anchors and title keywords were more prevalent in answers delivered by the voice assistants.

The data is important for SEOs to understand as we continue to think through the rise of voice since it suggests the key to performance is high SERP placement, site speed, content readability and high-quality backlinks. That’s good news, since SEOs are already optimizing for those factors.

Ignite Visibility CEO John Lincoln

Ignite Visibility CEO John Lincoln

The business case for voice

While it’s good news that optimizing for voice may not be so dramatic for SEOs, don’t let that stop you from taking voice search seriously for marketing and business, said Ignite Visibility CEO John Lincoln.

Also speaking at SMX Advanced, Lincoln said marketers must first establish a business goal for voice, “As with anything, is this actually going to make you money? Is it worth investing in it?” he said.

If the answer is yes, the next steps are about cementing your strategy. Choose the assistant or searches with the biggest possible return. Select a system to integrate with it. And integrate with data integration or an approved app.

Lincoln suggested SEOs should get comfortable with Dialogue Flow, a Google-owned development tool that lets you build actions and skills for voice assistants.

“Are you e-commerce? You’re going to spend more time on the Amazon side. Are you a publisher? So you’ll be spending more time on Google? Think about that,” said Lincoln about the usefulness of the coversational tool.

The post Experts tout voice search as study ties answers to top 3 organic results appeared first on Search Engine Land.

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Here’s to Barry Schwartz and Greg Sterling, heroes of the search community /heres-to-barry-schwartz-and-greg-sterling-heroes-of-the-search-community-317896 Wed, 05 Jun 2019 18:08:12 +0000 /?p=317896 On Tuesday, we honored them both with Outstanding Community Service Awards at the 5th annual Search Engine Land Awards.

The post Here’s to Barry Schwartz and Greg Sterling, heroes of the search community appeared first on Search Engine Land.

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SEATTLE — You know Barry Schwartz. You know Greg Sterling. So it should come as no surprise that we honored them for their contributions at the 5th annual Search Engine Land Awards on Tuesday night.

“Their relentless pursuit of insight and their generous sharing with the community make them invaluable members of the Search Engine Land team,” said Third Door Media CEO Chris Elwell at the awards ceremony in Seattle’s Museum of Pop Culture. “I’m confident that you are as grateful for their contributions, that we are that they choose to spend time with us.”

It was the first time we gave Outstanding Community Service Awards, but it was a fitting way to show our appreciation for this duo.

Barry and Greg have been nurturing the search community from almost the beginning as contributing editors to Search Engine Land, and they are tireless in how hard they work to keep us all informed. So please join me in thanking them for their truly outstanding support.

The post Here’s to Barry Schwartz and Greg Sterling, heroes of the search community appeared first on Search Engine Land.

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Meet the winners of the 2019 Search Engine Land Awards /meet-the-winners-of-the-2019-search-engine-land-awards-317856 Wed, 05 Jun 2019 05:00:42 +0000 /?p=317856 Agencies, teams, personalities and a couple of the industry's most cherished community leaders honored for stellar work and the examples they set for the industry.

The post Meet the winners of the 2019 Search Engine Land Awards appeared first on Search Engine Land.

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SEATTLE — Felicia DelVecchio, director of digital media at DAC Group, and Andrew Cooper, associate director of e-commerce at agency Metric Theory, were named Search Marketers of the Year at the 2019 Search Land Awards on Tuesday at the SMX Advanced conference.

DelVecchio and Cooper were just two of the winners named across more than a dozen categories in the annual awards program.

Cooper’s employer, Metric Theory, also won the agency of the year award in the category of SEM, while Wolfgang Digital won agency of the year in the SEO category.

And in the in-house team category, the search team at mobile provider Sprint won in the SEM category, while the team at HomeToGo, a vacation home rental company, won in the SEO category.

In addition to handing out trophies for 17 categories tied to either search marketing initiatives, teams or personalities, Search Engine Land also gave its longtime contributing editors Barry Schwartz and Greg Sterling Outstanding Community Service Awards for their years-long commitment to educating and supporting the search community.

Here is the full list of winners:

Best B2B Search Marketing Initiative – SEM
AIS Media, Inc.

Best B2B Search Marketing Initiative – SEO
Merkle for Samsung

Best Overall SEM Initiative – Enterprise
Media Experts for MINI

Best Overall SEO Initiative – Enterprise
Wolfgang Digital for DMI

Best Local Search Marketing Initiative – SEM
Rise Interactive for Stanley Steemer

Best Local Search Marketing Initiative – SEO
Wpromote for InterDent

Best Retail Search Marketing Initiative – SEM
Crealytics for Lands’ End

Best Retail Search Marketing Initiative – SEO
Gen3 Marketing for brainMD

Best Overall SEO Initiative – Small Business
TopHatRank for WineOnSale.com

Best Overall SEM Initiative – Small Business
DAGMAR for Inman-Murphy

Best Integration Of Search Into Cross-Channel Marketing Campaign
MilliporeSigma

Outstanding Community Service Awards
Search Engine Land Contributing Editors Barry Schwartz and Greg Sterling

In-House Team Of The Year – SEM
Sprint

In-House Team Of The Year – SEO
HomeToGo

Agency Of The Year – SEM
Metric Theory

Agency Of The Year – SEO
Wolfgang Digital

Search Marketer Of The Year – Female
Felicia DelVecchio

Search Marketer Of The Year – Male
Andrew Cooper

The post Meet the winners of the 2019 Search Engine Land Awards appeared first on Search Engine Land.

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The Periodic Table of SEO Factors gets major overhaul for 2019 /the-periodic-table-of-seo-factors-gets-major-overhaul-for-2019-317840 Tue, 04 Jun 2019 22:54:11 +0000 /?p=317840 The new version features updated weightings, new elements, emerging verticals and some nasty toxins to avoid at all costs. Get it now.

The post The Periodic Table of SEO Factors gets major overhaul for 2019 appeared first on Search Engine Land.

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The team at Search Engine Land is incredibly excited to announce that our iconic Periodic Table of SEO Factors has been refreshed for 2019 in a major way. Already one of our most recognizable learning aids, the periodic table this year adds new elements and categories that speak to today’s emerging success factors.

Click here to download the report.

The creation of the table represents the best of what Search Engine Land does, blending the expertise of our editors with the collective voice of the SEO community. Like in years past, we surveyed the Search Engine Land audience to gauge how our community viewed certain factors of SEO success. Then, with that data in hand, our editors weighed that feedback to come up with our list of elements and the weights we assign to each. Like anything of value built by a team, some things were easy to agree upon while others spurred lively debates. In the end, we came up with a list of SEO elements that we’re confident search marketers should be paying attention to (and in the case of The Toxins, avoiding at all costs).

We unveiled the table on Tuesday at SMX Advanced, along with some posters and stickers for those who happened to be here. But the digital version can be downloaded here.

Hear our editors discuss the elements of SEO and answer audience questions during our webinar on the 2019 Periodic Table of SEO Factors. Watch on-demand here.

On behalf of Ginny, Barry, Greg, Detlef, Jessica, Pamela and me, thank you to the community for helping us improve this tool. And if we left out elements you think need to be considered, please let us know. The 2020 update will come sooner than you think.

The post The Periodic Table of SEO Factors gets major overhaul for 2019 appeared first on Search Engine Land.

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Search Engine Land Awards 2019 Finalists announced: Full list /search-engine-land-awards-2019-finalists-announced-full-list-317225 Mon, 20 May 2019 15:13:22 +0000 /?p=317225 Join us on June 4 when the winners are announced at SMX Advanced in Seattle.

The post Search Engine Land Awards 2019 Finalists announced: Full list appeared first on Search Engine Land.

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We are excited to announce this year’s list of finalists for the 2019 Search Engine Land Awards.

We received hundreds of submissions, and our slate of expert judges was blown away by the levels of sophistication exhibited by the applicants. The agencies, in-house teams and individuals who entered showed off some of the best strategies in search marketing today.

The competition was tight, which meant some great work did not make it to the finalist round. But thank you to all who entered.

Here are the 2019 finalists for each category in alphabetical order:

Best Local Search Marketing Initiative – SEO

  • DAGMAR Marketing, Inc.
  • Ignite Visibility
  • inSegment
  • Path Interactive
  • Wpromote

Best Local Search Marketing Initiative – SEM

  • 1SEO.com Digital Agency
  • Adwise – Your Digital Brain
  • Bloofusion Germany
  • Rise Interactive
  • Wpromote

Best B2B Search Marketing Initiative – SEO

  • LegalVision
  • Merkle
  • Nina Hale
  • Path Interactive
  • Victorious

Best B2B Search Marketing Initiative – SEM

  • AIS Media
  • Metric Theory (Recycle Away)
  • Metric Theory (OneLogIn)
  • MilliporeSigma
  • SEMbyotic

Best Retail Search Marketing Initiative – SEO

  • Gen3 Marketing
  • INFIDIGIT
  • Path Interactive
  • Stella Rising
  • Victorious

Best Retail Search Marketing Initiative – SEM

  • Crealytics
  • Docklin Digital
  • Jellyfish
  • Wolfgang Digital (Elverys)
  • Wolfgang Digital (Littlewoods Ireland)

Best Integration Of Search Into Cross-Channel Marketing Campaign

  • Cramer-Krasselt
  • Clicks and Clients
  • Metric Theory
  • MilliporeSigma
  • Wolfgang Digital (D.I.D. Electrical)

Best Overall SEM Initiative – Small Business

  • DAGMAR Marketing, Inc.
  • EveryMundo
  • Intuitive Digital
  • TENSHI Advertising
  • Uproer

Best Overall SEO Initiative – Small Business

  • Adwise – Your Digital Brain
  • Daysmart Software
  • JumpCrew
  • Onely
  • TopHatRank

Best Overall SEO Initiative – Enterprise

  • EveryMundo
  • Pepperland Marketing
  • Reprise
  • Wolfgang Digital (Digital Marketing Institute)
  • Wpromote

Best Overall SEM Initiative – Enterprise

  • Booster Box
  • EveryMundo
  • Media Experts
  • Natural Intelligence
  • Rise Interactive

In-House Team Of The Year – SEO

  • Allstate Insurance
  • Hewlett Packard Enterprise
  • HomeToGo
  • MilliporeSigma
  • Time4Learning

In-House Team Of The Year – SEM

  • Caterpillar
  • MilliporeSigma
  • Sprint
  • UPMC Health Plan

Agency Of The Year – SEM

  • Brainlabs Digital
  • Hallam
  • Adlucent
  • Metric Theory
  • Rise Interactive

Agency Of The Year – SEO

  • Croud
  • Hallam
  • Jellyfish
  • Path Interactive
  • Wolfgang Digital

Search Marketer Of The Year – Female

  • Felicia DelVecchio, DAC
  • Amanda Farley, SS Digital Media
  • Geneva Mueller, Metric Theory
  • Liora Simozar, Clutter
  • Inna Zeyger, Path Interactive

Search Marketer Of The Year – Male

  • Andrew Cooper, Metric Theory
  • Joel Evans, Reef Digital Agency
  • Yuji Inagaki, Edelman
  • Matthew James, AT&T
  • John Morabito, Stella Rising

Winners will be announced on June 4 during our awards show and afterparty at The Museum of Pop Culture in Seattle. All attendees of the SMX Advanced conference will be invited to attend. If you would like come, visit our registration page. All finalists will receive a discounted pass.

Congrats to the finalists and thank you again to all who entered.

The post Search Engine Land Awards 2019 Finalists announced: Full list appeared first on Search Engine Land.

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Why we updated Search Engine Land’s newsletter (and why we think you’ll love it) /why-we-updated-search-engine-lands-newsletter-and-why-we-think-youll-love-it-313133 Thu, 28 Feb 2019 17:51:38 +0000 /?p=313133 We've got one main goal with our new daily brief: Deliver a great piece of content that helps you become better search marketers.

The post Why we updated Search Engine Land’s newsletter (and why we think you’ll love it) appeared first on Search Engine Land.

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Subscribers to our daily newsletters noticed last week a dramatic change in the content we email to our audience daily. It represents a shift in how we are approaching the medium, which is becoming more crowded than ever as media brands, marketers and your chain-letter-loving uncle all compete for precious attention in your inbox.

For us, it all came down to approaching our newsletters with the same goal we hold for all of our editorial products: To create great content. So that’s what we’re doing, moving away from the more traditional RSS-style, headline list format to one that tells a story from start to finish and keeps you informed whether or not you immediately click through to our website (gasp!).

Of course, we’ve got to give credit to Quartz, Morning Brew, The Skimm and others whose highly successful newsletters have shown us all why email is indeed king when you’ve got great content driven by voice, authority and age-old storytelling. But we’ve added our own flair to the approach with Search Engine Land’s new daily brief.

What’s in it?

In addition to our daily recap of the news and features published by Search Engine Land that makes up our daily intro, our newsletter also includes sections that highlight best practices and opinions from our community and other bits of info that we will only publish in these newsletters. They include:

Pro Tip – A daily nugget of tactical info or sage advice sourced from our roster of regular community contributors.

The Soapbox – We’re giving you 150 words to gripe, celebrate, warn, etc. Only appearing in our newsletter. Email walmeida@thirddoormedia.com if you want to stand on the soapbox.

Search Shorts – A daily section of news, notes, updates or just search quirks spotted in the wild. Only found in the newsletter.

Indicators – A quick snapshot of data search marketers should be paying attention to. Once again, only found in the newsletter (sense a pattern?). Got data to share? Email editors@searchengineland.com to be included.

Chatter – Highlights what SEOs and SEMs are talking about in forums and in epic social media threads.

Dream jobs – Not your average job board. If we see one of those jobs listed that we know any search marketer would jump on, we’ll make sure we share it in this newsletter-only section.

On the move – Big promotions, hires and deals in search marketing. Email editors@searchengineland.com if you have a tip. And, yes, it’s a newsletter-only feature.

And there’s more. We’ll use occasional sections to update you on our SMX and SMX Advanced banner events, tip you off to great webinars and white papers that we are producing, and resurface killer content from our library.

So please do check it out by subscribing below.

Stop scouring the web for the latest in search marketing. Subscribe to our daily brief.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

We realize that search marketers are busy professionals, so we want to make sure the time you spend with Search Engine Land is valuable and, most of all, helpful to you in your professions. We’re packing a lot into your newsletter to live up to that promise.

Keep us honest, though. If we’re missing something, let us know. Email me any time at hpowderly@thirddoormedia.com and let me know how we’re doing.

The post Why we updated Search Engine Land’s newsletter (and why we think you’ll love it) appeared first on Search Engine Land.

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Search Engine Land adds technical, in-house SEO experts to team /search-engine-land-adds-technical-in-house-seo-experts-to-team-310934 Thu, 24 Jan 2019 17:55:22 +0000 /?p=310934 Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events.

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Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit bigger and better.

Detlef Johnson, a longtime figure in the world of search engine optimization with more than 20 years in the industry, has joined us as Editor-at-Large, Technical SEO. In addition to regular contributions to Search Engine Land, Detlef will help program our three annual SMX events.

Detlef is especially interested in developing advanced, technical SEO content for developers, and his weekly column in Search Engine Land will focus on merging the SEO and developer communities.

In fact, here is his first column.

We are also happy to announce Jessica Bowman will join Search Engine Land as a Contributing Editor, In-house SEO. Jessica, who devotes her time to training enterprise SEO teams through her consulting business SEOinhouse.com, will also write regularly for Search Engine Land and contribute to programming for our SMX events.

Both Jessica and Detlef will bring added depth to our editorial board of contributing editors, event programmers and advisers. They will join existing members Barry Schwartz and Greg Sterling, both long-time contributors to Search Engine Land, and co-founder of AdAlysis Brad Geddes and Find Me Faster President Matt Van Wagner. Brad and Matt have been involved with SMX programming from the early days.

We call ourselves Search Engine Land for a reason. We’re a community, and an almost scientific one given the degree that experimentation and peer-to-peer sharing advances what we know to be true and effective. For us, Search Engine Land is about capturing and advancing the collective wisdom of our community. It includes our journalists who keep us up to date on the latest news and emerging trends, our contributing editors who offer depth and expertise directly from the field, our event speakers who bring fresh ideas and conversations to our stage and our columnists and guest contributors who bring best practices to our daily online audience.

Today’s news strengthens the Search Engine Land community, which will result in better and more actionable content for all of us. But we are always looking for fresh voices, too. If you are interested in sharing your insights, our Community Editor Wendy Almeida would love to hear from you. Just drop her a note at walmeida@thirddoormedia.com.

And if you have ideas on how we can make Search Engine Land an even better asset for our community, I’d love to chat with you next week at SMX West in San Jose.

Hope to see you there.

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