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https://relativityseo.com/seo-services/ Henry Powderly – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Fri, 29 May 2020 16:08:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.1 Has your opinion about attending conferences changed? Take our survey /has-your-opinion-about-attending-conferences-changed-take-our-survey-335399 Fri, 29 May 2020 16:08:15 +0000 /?p=335399 We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.

The post Has your opinion about attending conferences changed? Take our survey appeared first on Search Engine Land.

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Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020.

The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in place, a benchmark that we’re calling the Event Participation Index.

Since we first asked the question, the world still is grappling with coronavirus, with the United States passing a grim milestone with more than 100,000 dead. At the same time, many states have begun phased reopening plans, and the population is beginning to adjust to new norms such as curbside pickup and daily mask use.

So we’re asking the question again: How do you feel about attending conferences.

Please take our short survey here

We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions on holding, canceling or converting their event to virtual.

This story first appeared on MarTech Today. For more on marketing technology, click here.

Original URL:https://martechtoday.com/has-your-opinion-about-attending-conferences-changed-take-our-survey-241660

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Replay: What marketers need to know about Facebook Shops /facebook-shops-up-next-on-live-with-search-engine-land-335084 Thu, 28 May 2020 12:48:00 +0000 /?p=335084 Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let's talk about that.

The post Replay: What marketers need to know about Facebook Shops appeared first on Search Engine Land.

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Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, recently joined Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into Facebook’s big push into e-commerce: Facebook Shops.

Watch the replay above.

Based in Northern Ireland, Gil is an official Facebook Marketing Consultant Partner who works with businesses all over the world spending from a few hundred dollars to more than $150,000 per month on Facebook and Instagram ads.

Litterst also specializes in Facebook and Instagram advertising and is also a Premium Facebook Marketing Partner and Consultant.

Related: Get the Periodic Table of Digital Commerce Marketing

More on Facebook Shops: Facebook has made many attempts at e-commerce, but this could be the one that finally sticks, with big implications for smaller brands and retailers. Facebook Shops is the company’s first major leap toward a unified e-commerce platform. Announced this week, it will allow businesses of all sizes to set up an integrated online storefront for customers on both Facebook and Instagram. 

The new centralized shopping experience is rolling out on both apps now, with a dedicated shopping tab coming to Instagram’s navigation bar in the coming months. Facebook also plans to integrate messaging capabilities via WhatsApp and Messenger later this year. 

Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. With many businesses closed due to COVID-19, Facebook Shops come at an opportune time for sellers who haven’t been able to make the transition from offline to online commerce, while opening the door to smaller or first-time retailers. Facebook Shops is free to use and is designed to make shopping easier and more seamless for both customers and the businesses selling on the platform.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We want to give great marketers a platform to inform, support and convene our global community at a time when so much is up in the air, including livelihoods. If you have an idea for a session or would like to join a panel, email me at hpowderly@thirddoormedia.com.

Meanwhile, watch our latest session replay on digital commerce marketing below:

Want more Live with Search Engine Land? Get it here:

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Replay: Experts discuss Google Shopping on Live with Search Engine Land /google-shopping-experts-join-live-with-search-engine-land-friday-sign-up-to-attend-334872 Sun, 24 May 2020 18:34:00 +0000 /?p=334872 We talk about the big changes with free listings in Shopping, Smart Shopping Campaigns and more.

The post Replay: Experts discuss Google Shopping on Live with Search Engine Land appeared first on Search Engine Land.

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Search Engine Land Editor-in-Chief Ginny Marvin led a discussion on the ins and outs of Google Shopping.

She was joined by experts Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce.

Watch the replay above.

E-commerce has been booming during this time as physical retail locations are closed or providing limited services due to stay at home orders. This has presented new opportunities and challenges for e-commerce marketers. Google sped up its plans to introduce free listings in Google Shopping after eight years as an ads-only product. Audience insights reports reflected big changes in the competitive landscape as businesses dealt with the impact on supply chains and fulfillment logistics.

Related: In major shift, Google Shopping opens up to free product listings

In this session, these Shopping experts shared what they are seeing in the market, the customer challenges and successes they’ve seen, and what retailers and brand marketers should focus on now. We’ll also discuss the role of automation in Shopping campaigns and where they see things headed.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We want to give great marketers a platform to inform, support and convene our global community at a time when so much is up in the air, including livelihoods. If you have an idea for a session or would like to join a panel, email me at hpowderly@thirddoormedia.com.

Also, watch and earlier replay on digital commerce marketing below.

Want more Live with Search Engine Land? Get it here:

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Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land /foursquare-placeiq-ceos-join-live-with-search-engine-land-friday-334698 Sun, 17 May 2020 15:51:00 +0000 /?p=334698 Group discusses how brands and marketers can use location intelligence as they plot a way forward.

The post Replay: Foursquare, PlaceIQ CEOs join Live with Search Engine Land appeared first on Search Engine Land.

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This past Friday, Search Engine Land’s Greg Sterling lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall.

Related: Foursquare and Factual merge, CEO Shim to lead combined company

The session explored what location data is telling us about consumer behavior during the COVID-19 pandemic. They also examined the near-term outlook for store visitation and spoke about how brands and marketers can use location intelligence as they plot a way forward. 

Watch the replay above.

Related: Stores have been closed so location data isn’t relevant, right? Wrong.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We want to give great marketers a platform to inform, support and convene our global community at a time when so much is up in the air, including livelihoods. If you have an idea for a session or would like to join a panel, email me at hpowderly@thirddoormedia.com.

Meanwhile, watch our latest session replay on local search marketing below:

Want more Live with Search Engine Land? Get it here:

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Many marketers unlikely to attend in-person conferences until COVID-19 vaccine /many-marketers-unlikely-to-attend-in-person-conferences-until-covid-19-vaccine-334584 Mon, 11 May 2020 19:56:42 +0000 /?p=334584 Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.

The post Many marketers unlikely to attend in-person conferences until COVID-19 vaccine appeared first on Search Engine Land.

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The majority of marketers say they will not attend any conferences or live events in 2020 unless a vaccine is available that would protect them from COVID-19.

In fact, more than 66% of those surveyed said they would only attend online or virtual events in the fourth quarter without a proven vaccine in place.

More than 250 marketers answered our survey. The majority hailed from the United States, though we saw many respondents from regions in Europe and Asia.

Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.

That sentiment comes as the United States this week passed 80,000 deaths tied to coronavirus and many states are beginning to lift restrictions aimed at enforcing social distancing.

Several vaccines are being developed and tested now, and one has moved into Phase II trials. 

What can we do

Like restaurants, concert halls, sporting events and other businesses that rely on bringing people together for shared experiences, the COVID-19 pandemic has been devastating for the trade show and conference businesses.

In addition to major conferences like SXSW, HIMSS and Dreamforce, small shows across the country have canceled. And like us, which ran our Discover MarTech event virtually in April and will be running our SMX Next event online in June, many conferences have pivoted to digital formats. 

But the value and experience for attendees, exhibitors, speakers and marketers is hard to replicate in a webinar platform. That’s why we asked our survey audience what organizers can do to make the prospect of attending a conference in the fall more acceptable to them.

“Regular temperature checks and a way to allow for distance, but still an opportunity to network or go to booths,” wrote one respondent. “Limited numbers, seating charts, adhering and showing how you’re adhering to all health guidelines ahead of the event,” wrote another.

But even those precautions may not allay fears.

“Even if you took extensive precautions, I don’t know if it would be enough to make everyone feel safe,” one respondent said.

In order to track how that sentiment is changing, we will be redeploying the survey every few weeks. We will publish results on MarTech Today, Search Engine Land and Marketing Land.

This story first appeared on MarTech Today. For more on marketing technology, click here.

Original URL:https://martechtoday.com/many-marketers-unlikely-to-attend-in-person-conferences-until-covid-19-vaccine-241171

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Replay: Google’s Martin Splitt gets technical on Live with Search Engine Land /googles-martin-splitt-to-join-live-with-search-engine-land-friday-334231 Sun, 10 May 2020 18:44:00 +0000 /?p=334231 If you are having indexing issues with your HTML or JavaScript-based website, then you won’t want to miss this chat.

The post Replay: Google’s Martin Splitt gets technical on Live with Search Engine Land appeared first on Search Engine Land.

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On Friday, Search Engine Land’s Barry Schwartz hosted a discussion with Martin Splitt, Google Search Developer Relations, on Live with Search Engine Land. Martin is extremely knowledgeable about how Google crawls and indexes all kinds of websites, and the two of them spent an hour exploring those topics. Bottom line: If you are having indexing issues with your HTML or JavaScript-based website then you won’t want to miss this chat.

Watch the chat above.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. This is about giving great marketers a platform to inform, support and convene our global community at a time when so much is up in the air, including livelihoods. If you have an idea for a session or would like to join a panel, email me at hpowderly@thirddoormedia.com.

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Help us chart how marketers are feeling about in-person conferences and trade shows /help-us-chart-how-marketers-are-feeling-about-in-person-conferences-and-trade-shows-334220 Tue, 05 May 2020 18:12:22 +0000 /?p=334220 We want to know how your thoughts on attending live person events through the end of this year.

The post Help us chart how marketers are feeling about in-person conferences and trade shows appeared first on Search Engine Land.

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As much of the world begins to explore the reopening of businesses and more relaxed social distancing measures, the question many in the marketing industry are wondering is what that means for in-person events.

In order to better understand that ourselves, we are surveying our audience of digital marketers and marketing technologists every two weeks to gauge exactly how everyone is feeling about attending live events in the 4th quarter of this year.

Click here to take the short survey.

As a producer of live events that has seen its own calendar disrupted, we, of course, have a vested interest in understanding sentiment around live event attendance. But we are not alone in this community. That is why we will publish this data every two weeks on our website and in our newsletters so others can benefit and make decisions based on those insights.

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Replay: Pros discuss content marketing during COVID-19 /up-next-on-live-with-search-engine-land-content-marketing-during-covid-19-333439 Fri, 24 Apr 2020 17:32:00 +0000 /?p=333439 We will dive into what brands should be communicating and ways to stand out with your content while respecting the current pandemic.

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What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust?

Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out with your content while respecting the current situation, how engagement is changing and whether sticking to the traditional KPIs or identifying new success indicators is necessary to measure our campaigns.

The panel includes:

  • Amanda Milligan, marketing director at Fractl
  • Lee Odden, CEO of TopRank Marketing
  • Meghan Keaney Anderson, VP of marketing at HubSpot

Related: Find out where “Content” sits in the Periodic Table of SEO

The discussion will take place on April 24 at 2 p.m. EST. It will be live-streamed in this post and on YouTube.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We are looking to inform, support and convene our global community at a time when so much is up in the air, including our livelihoods. If you have an idea for a session or would like to join a panel, email me at hpowderly@thirddoormedia.com.

In the mean time, here’s the replay of our latest SEO session:

The post Replay: Pros discuss content marketing during COVID-19 appeared first on Search Engine Land.

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Replay: Digital commerce panel on Live with Search Engine Land /bookmark-this-commerce-panel-up-next-on-live-with-search-engine-land-332866 Fri, 17 Apr 2020 16:45:02 +0000 /?p=332866 The panel will discuss digital commerce marketing in the time of COVID-19 and how commerce marketers' channel strategies are evolving

The post Replay: Digital commerce panel on Live with Search Engine Land appeared first on Search Engine Land.

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Search Engine Land Editor-in-Chief Ginny Marvin will host our next session of Live with Search Engine Land this Friday, and this time we’re going to be digging into digital commerce.

Ginny will be joined by PPC experts and Kaitlin McGrew, SEM strategist at PMG; Bryant Garvin, CMO of Groove Life; Anthony Verre vice president of e-commerce at The Integer Group. All three have been speakers at our SMX events in the past.

The panel will discuss digital commerce marketing in the time of COVID-19 and how commerce marketers’ channel strategies are evolving in the face of shifting consumer behavior and supply chain challenges.

Related: Get the Periodic Table of Digital Commerce Marketing

The discussion will take place at 2 p.m. EST. It will be live streamed in this post and on YouTube.

Click here if you would like to add this to your Google calendar.

We at Search Engine Land know there is so much uncertainty now in our community, and we hope this series of live discussions, presentations, tutorials and meetups help everyone stay sharp and up to date on tactics and best practices. We are looking to inform, support and convene our global community at a time when so much is up in the air, including our livelihoods. If you have an idea for a session or would like to join a panel, email me at hpowderly@thirddoormedia.com.

In the mean time, here’s the replay of our latest PPC session:

The post Replay: Digital commerce panel on Live with Search Engine Land appeared first on Search Engine Land.

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What top SEOs are telling their clients now [Video] /what-top-seos-are-telling-their-clients-now-video-332945 Wed, 15 Apr 2020 15:54:26 +0000 /?p=332945 SEO is a long-term game, so it's important to balance short-term strategy shifts with maintaining the momentum you've already built, experts say in this clip from Live with Search Engine Land.

The post What top SEOs are telling their clients now [Video] appeared first on Search Engine Land.

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The COVID-19 crisis has been crippling for many businesses while driving up traffic in select sectors, and agency SEOs are stepping up to advise their clients when so much is still uncertain.

“The range is enormous: from spikes of 433% growth in year-over-year traffic to drops of over 56%,” Merkle’s Alexis Sanders said about the changes some of her agency’s clients are experiencing.

“Some clients have a harder time figuring out how they can adapt to this online version of their business,” said Pedro Dias of APIs3, “For example, I have a car manufacturer client that found that people don’t buy cars online … So, we are trying to find ways for them, because they are like, ‘Okay, customers might not buy a car, but they can buy parts of a car,’ so the parts store still works and the car part doesn’t work as well.”

Watch the clip above from our first Live with Search Engine Land session to hear about how Dias, Sanders and Path Interactive’s Lily Ray are adapting to their clients’ new needs while maintaining the momentum they’ve worked so hard to build before the pandemic.

Want more Live with Search Engine Land? Get it here:

The post What top SEOs are telling their clients now [Video] appeared first on Search Engine Land.

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