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Lessons in Buying Group Marketing – Learning to dance with your sales team
‘Lift’ the lifecycle of your prospects and customers by choreographing with sales for value creation, opportunities and closed deals.
Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit www.influ2.com.
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How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.