Advanced Paid Search Bidding Solutions: 5 Must-Have Capabilities
In the competitive paid search landscape, advertisers rely on sound bidding strategies to drive clicks and conversions, and ultimately acquire more...
Jason Young
Jason Young is the Director of Product Marketing at Marin Software. He has over twelve years of experience in software product marketing. Jason got his start in Silicon Valley at Microsoft, working on their SMB advertising platform.
6 Requirements For A Sound Paid Search Bidding Strategy
Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program....