7 Do’s & Don’ts For Working With A Technical SEO During A Redesign
In the past few months, I’ve been the technical SEO consultant to 6 companies who have been in the process of redesigning their websites. The...
Cheers to SEO: How It Pays To Be Optimized
The Free Dictionary definition for optimize: op·ti·mize: To make as perfect or effective as possible. My long-standing definition of Search...
Is Choosing Search Engines Over Users A Fatal Flaw In SEO?
I recently read an article by Rand Fishkin of SEOmoz, entitled “Terrible SEO Advice: Focus on Users, Not Engines” that could potentially...
Organic SEO As Another Marketing Channel
SEO is confusing to many. It’s shrouded in mystery, often has a bad reputation and is not generally understood by traditional marketers. Heck,...
3 Things I Learned About Business On My Summer Vacation
…and how it relates to your business and your SEO. As I write this, I’m on vacation in the Russian River Valley of Sonoma County, CA. ...
Is Most Of SEO Just A Boondoggle?
The SEO industry is beset with people who are making unnecessary changes to client websites based on unfounded theories that at best produce the...
85 Reasons Why Website Designers/Developers Keep SEOs in Business
A few months ago, I was quoted by Google’s Matt Cutts as saying that “website developers keep SEOs in business.” I honestly do...
Using Analytics To Measure SEO Success
I’ve previously discussed why rankings are a poor measure of success, but only touched upon how to instead use web analytics to measure SEO...
Are The Search Engines Really Indexing Flash?
It seems that once a year for the past five years or so, a search engine representative will stand up at a conference and announce that they are now...
The Answer To All Your SEO Questions!
I recently appeared on Vanessa Fox’s new Webmaster Radio show, “Office Hours” where we discussed some of the simple things business...
SEO Trends From 2008 & A Look Into 2009
In January of 2008, I issued my predictions for the upcoming year in the SEO industry. Now that it’s a year later, let’s look back and...
Why Usability and SEO Go Hand-in-hand
Many years ago, when Danny Sullivan was still part of Search Engine Watch and the Search Engine strategies conferences, a few of us approached him on...
SEO For Big Brands
For the 13+ years that our SEO company has been in the biz, we’ve consulted with businesses of varying sizes and types. From one-person...
Best SEO Practices During A Website Redesign
Performing a complete website redesign is a lot of work and a daunting process. Whether you want to keep your existing rankings and targeted search...
Stop the Confusion! Use SEO Terms Correctly
We have a problem in the search marketing industry, and it’s getting big enough to potentially threaten our livelihoods. The problem is...
6 Common Website Mistakes That Are Costing You Money
As I’m reviewing company websites to prepare for our August SEO Training Class, I’m struck by how often I see the same website mistakes....
3 Types Of Blogs That Totally Suck
Blogs. They’re the best thing since sliced bread. Everyone with a website needs one. Or do they? Lately, I’ve seen numerous instances of...
What You Can Learn From Google’s “Site” Operator
Google has a set of advanced search operators that can be accessed either through the advanced search page, or by using specialized commands in...
Diagnosing The SEO Health Of Your Website
Is your website sick? In many ways, SEO consultants are like doctors, only instead of analyzing your personal health symptoms, we analyze the overall...
We Don’t Need SEO Standards!
Last month I attended the SMX West session in Santa Clara entitled Is it Time for Search Marketing Standards? It was an interesting session, but I...