Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced search, content and digital marketing practices.
Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search...
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated....
What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their...
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will...
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content...
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this...
Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how...
Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer...
What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO...
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can...
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains...
What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what...
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the...
Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together...
How can you ensure that your content creation efforts don't go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and...
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim...
Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to...
Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this...
What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye...
Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some...
