SEO and content convergence: Making the most of moments that matter
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated....
Jun 13, 2017 at 10:50 am ET
Jim Yu
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced search, content and digital marketing practices.
5 massive SEO and content shifts you need to master right now
What can today's industry shifts tell us about the future of SEO and content marketing? Columnist Jim Yu discusses some current trends and their...
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will...
3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content...
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this...
SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth
Columnist Jim Yu contends that to succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how...
Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer...
Google and Progressive Web Apps: the mobile experience and SEO
What's the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO...
SEO Six Sigma: 5 ways to scale your enterprise operation
Need to improve your SEO processes for scalability? Columnist Jim Yu shows how the Six Sigma framework can...
SEO and the CMO: Communication and board room metrics that matter
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains...
Mobile marketing AMPlification: Content, performance and measurement
What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what...
The importance of micro-moments: The mobile customer journey
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the...
Search intent signals: aligning organic & paid search strategy
Columnist Jim Yu explains how understanding searcher intent in regard to the buyer journey can help paid and online search marketers work together...
Content and SEO: Optimization from creation to conversion
How can you ensure that your content creation efforts don't go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and...
Evangelizing organic search success: 5 steps to elevate performance
As an SEO professional, how can you improve your standing within an organization to achieve better results? The answer, according to columnist Jim...
Content Mapping, Search Optimization And The Buyer’s Journey
Have you optimized your content for all stages of the buyer's journey? Columnist Jim Yu looks at how to create the right content at the right time to...
Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
Columnist Jim Yu explores how Google's numerous algorithm updates over the years have shaped search engine optimization strategies. Can this...
5 Essential Search Trends That Will Impact Online Revenue In 2016
What will search marketers need to focus on in the coming year to stay ahead of the curve? Columnist Jim Yu explores five trends to keep an eye...
Optimizing For Mobile Search In 2016: A Continuous Process
Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some...
Video Optimization: Do Not Underestimate The Power Of YouTube
Billions of video views take place on YouTube every day. Is your brand capturing any of this traffic? Columnist Jim Yu explains how to optimize your...