Will Google Instant Kill The Long Tail?
From a paid search perspective, the first impression of Google Instant is alarming. On September 8, Google announced Google Instant. This new feature...
John Ellis
John W. Ellis is an online marketer with a strong emphasis on search marketing. John is a frequent contributor of paid search topics to SearchEngineLand.com. More information on John can be found at www.JohnWEllis.com
Fighting The Oil Spill On Google: BP Versus The Lawyers
As oil-poisoned pelicans are found on Gulf shorelines, lawyers and British Petroleum are looking to Google for help gaining public awareness....
Google Captures Cougars And Releases Them Into The Wild
A dating website for older women looking for younger men is no longer able to advertise in the Google Content Network. The website CougarLife.com has...
Microsoft Sues For Click Laundering
In a continuing effort to battle click fraud, Microsoft puts legal motions into place to stop “click laundering”. Microsoft said the most...
Google’s Preferred AdWords API Pricing Model Equals Big Changes
Google announced Monday about upcoming changes to its AdWords API fees. This change has been a long-time waiting for many agencies that have often...
If Paid Search Isn’t Working Then You’re Doing Something Wrong
The Nielsen Company recently completed a survey asking consumers their opinions on advertising, including offline and online. When asked “To...