John Ellis

John W. Ellis is an online marketer with a strong emphasis on search marketing. John is a frequent contributor of paid search topics to More information on John can be found at

Will Google Instant Kill The Long Tail?

From a paid search perspective, the first impression of Google Instant is alarming. On September 8, Google announced Google Instant. This new feature...

Microsoft Sues For Click Laundering

In a continuing effort to battle click fraud, Microsoft puts legal motions into place to stop “click laundering”. Microsoft said the most...