9 Tips For Getting Free Clicks Through Google News
“News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture...
Karen DeJarnette
Karen DeJarnette is a senior SEO Strategy Analyst at Expedia Inc. Previously, she was in-house SEO at MSN.com and was part of Microsoft’s Live Search and Bing Webmaster Center teams, serving as the primary contributor to the Bing Webmaster Center blog and then later as an in-house SEO for the Bing content properties. She also randomly adds to her own blog, The SEO Ace.
A Primer On How To Get The Most Out Of Sitemaps
Search crawlers are becoming more and more effective every day in discovering new content pages on websites. But, that process of organic discovery...
The Wine Enthusiast’s Guide To Tasting SEO Success
If you live on the left coast of the US, you know that wine is an integral part of the social culture. From California through Oregon to Washington...
The Keys To Success In Enterprise SEO
In the world of search engine optimization, Enterprise SEO is an odd bird. Most professional SEOs cut their teeth for years in agencies or...
What Is The Secret Sauce In Good Content?
One of the things I really like about the field of SEO is how so many professionals are willing to help others in their free time. They volunteer to...
This Post On SEO Will Win The Pulitzer Prize
There is a certain segment of the population that firmly believes the world is a black-and-white, cause-and-effect proposition. They believe that...
4 Signs You’re Chasing The Wrong Goals In SEO
Does it bother you as much as it bothers me? Surely you’ve seen it. Perhaps you know someone who’s done it in the past (or good grief, is still...
The SEO’s Guide To Adding Content For SERPs & Sales
Driving around recently in my hometown of Woodinville, WA, gave me a pair of contrasting marketing experiences I wanted to share with you: Scenario...
No SEO Ever Went Wrong By…
The world of SEO seems to be ever-changing, and the pace of that change is ever-accelerating. It’s both the blessing and the curse of this...
The Definitive Guide To Google Authorship Markup
At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in...
This Old Website: What Bob Vila Can Teach You About SEO
I admit that I am more than just a tech geek. I actually enjoy watching the TV show “This Old House.” I started watching it way back when...
The Double-Edged Sword Of Social Media
As an Internet marketing professional, I love the power, influence, and reach that social media has to offer. Online venues such as Facebook,...
Nine Best Practices For Optimized < title > Tags
When I do an SEO audit on a webpage, one of the first things I check is the <title> tag. Why? Well, I have several reasons. In my book, the...
Are You Keeping Secrets From The Search Engines?
Many webmasters are obfuscating the content of their sites’ pages from view of the search engines. They post content that appears differently for...
9 New Year’s Resolutions For Link Building In 2012
Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer...
Manual Link Building Is Hard, But There Are No Shortcuts To Value
Link building is hard work. Allow me to clarify that: Building legitimate links that have genuine value in search is hard work. Some folks don’t...
How To Canonicalize URLs As Backlinks In Local Search & Online Business Directories
If you read my previous Link Week entry, Why Canonicalization Matters From A Linking Perspective, you know that canonicalization – the process...
How To Capture Broken Inbound Links
Everyone in our field knows that inbound links are an important facet of search engine optimization (SEO) – search engines regard them as votes of...
Why Canonicalization Matters From A Linking Perspective
Search engine optimization (SEO) can be like any other technical field of study. It is filled with specialized jargon that, to a newbie, can be more...
How To Create Your Digital Footprint With Links
At the SMX Advanced Conference in Seattle last June, Google announced it was supporting the HTML5 “rel” attribute in anchor tags for the...