Content
3 Ways B2B Search Marketers Can Stand Out With Rich Ad Formats
We all know B2B customers differ from regular consumers for a variety of reasons. Their purchase cycle is longer, as they have to consult more...
Katherine Janca
Katherine Janca has been working in search engine marketing for over 5 years on the agency side with clients in e-commerce and consumer electronics. Her background is in psychology, computer science and economics and she loves automation and has a zeal for data and feeds.
Content
Building A B2B Brand From Scratch Through Search
In the past few articles, I’ve talked about various search strategies to apply to your existing B2B search campaigns. But what if you’re...
Content
Secrets Of Successful B2B Remarketing Campaigns
Remarketing has been around for a few years on the display side of marketing, but has only recently picked up momentum and adoption on the paid...
Content
Innovating In The B2B Search Space: Testing Geo Bid Multipliers
In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for...
Content
New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel
In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today....
Content
6 Parallels Between Old-School B2B Sales Tactics & SEM
I’m excited to be writing for the first time for Search Engine Land, sharing knowledge and tips that can help you with your B2B e-commerce and...