SEO
Calling all search marketers! Check out these exclusive Master Classes
Level up your PPC skills with your choice of live, two-day Master Class, only at...
Lauren Donovan
Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism. She currently serves as Director of Marketing at Third Door Media -- producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech.
Content
3 Content Aggregators For The B2B Community Manager Toolkit
Here’s a run-through of some tremendous content aggregators that make locating awesome content to share fun and incredibly...
SEO
10 Essential Tools For B2B Conference Coverage Domination
Check out these tried and true goodies every conference attendee should have on hand, or at least have access...
Content
Runaway Facebook Threads! 5 Tips B2B Community Managers Should Master
Presenting: Your 5-point action plan to addressing social community strife with confidence, grace, and master-ninja...
Content
B2B Blogger’s Guide To Turning Tweets Into Rockstar Conference Coverage
Covering events in your B2B industry by way of live-tweets and blog posts is a surefire way to amplify your content and link building strategies, not...
SEO
Beef Up B2B Publications With Rockstar Industry Conference Coverage
Providing coverage of relevant conferences, expos, trade shows, conventions, seminars, and networking events is an extremely powerful way to showcase...
Content
How to Spice Up B2B Ad Creative Brainstorms In 90 Minutes Or Less
Clever marketers embrace the opportunity to market B2B because they recognize and respect the challenge it embodies: To make the ostensibly boring...
SEO
6 New Year’s Resolutions For The Modern-Day B2B Community Manager
Resolutions are just that – things we resolve to do, or… to do less of… typically after learning the hard way what we were doing didn’t work,...
SEO
5 Unassumingly Powerful Tools For The B2B Marketer’s Arsenal
Behold: Popular (chiefly free) platforms authoritative in nature but often overlooked as useful tools for hardcore...
Content
4 Point Twitter Audit: Becoming A More Beloved B2B Brand
By leveraging tweet-based search engines, user-powered directories, Twitter lists and other tools, both advanced and basic, we were able to hone in...
Content
A B2B Community Manager’s Guide To Identifying True Twitter Friends, Part II
In this second installment, we'll learn how to hone in on B2B targets based on content consumed and authority users they follow-- continuing down...
Content
A B2B Community Manager’s Guide To Identifying True Twitter Friends
This is part one of a two part series that will explore a variety of Twitter tools and tactics B2B Community Managers can leverage to identify target...
Content
How To Use Occupational Targeting In Facebook For B2B Leads & Sales
Honing in on Facebook users by their occupation can be a seriously dead-eye targeting tactic, especially when approached with creativity, sharp...