Lauren Donovan – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Thu, 19 Sep 2019 13:38:29 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.3 Meet and learn from 1,300+ search marketing experts at SMX East /meet-and-learn-from-1300-search-marketing-experts-at-smx-east-322309 Wed, 18 Sep 2019 14:30:30 +0000 /?p=322309 Connect with prospective clients, partners, even future talent

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Photobooth picture of SMX East attendees

Are you searching for new ways to boost traffic, generate leads, and drive revenue? Not sure what new technologies are worth your time? Struggling with how to grow your career?

Sometimes, the most creative solutions emerge from exchanging ideas with those who know what it takes to win. People who are passionate about search marketing, their careers, and their company’s success. People like you.

Join us at SMX® East, November 13-14 in NYC at the premier conference designed by search marketers for search marketers. You’ll meet prospective clients, partners, even future talent — it’s all possible at the largest gathering of SEOs and SEMs on the East Coast.

Here’s a look at the networking events in store:

Wednesday, November 13

Expo Hall Reception, 5:00pm – 6:00pm
After a full day of sessions and keynotes, unwind with a drink and delicious snacks in the Expo Hall. Mingle with fellow attendees, connect with market-defining vendors, and have fun!  This event is sponsored by Perficient Digital. (Open to all pass holders.)

Search Marketing Meetups, 6:00pm – 7:00pm
Choose from four interactive meetups covering agency life, technical SEO, multi-location search marketing, and professional development. (Open to all pass holders.)

  • Agency Meetup: Attend this exclusive meetup designed just for consultants and agency marketers. Join Search Engine Land’s editor-in-chief Ginny Marvin to discuss common obstacles and opportunities, share your own advice, and learn something new.
  • Technical SEO & Developers Meetup: Search Engine Land’s Detlef Johnson will lead a discussion about past, present, and future web development frameworks and technical search engine optimization issues that can affect success or failure. In this unique (and technical!) meetup, you’ll spend time discussing the topics that matter to technical SEOs and developers. 
  • Multi-Location Meetup: In this meetup, Search Engine Land contributing editor Greg Sterling will lead an engaging and collaborative discussion about the issues that matter to multi-location brands including the critical elements of an effective local strategy and the future of Google My Business and local search.
  • Professional Development for SEOs & SEMs Meetup: Join Jessica Bowman for an informal conversation on how to develop your professional skills in such a way that makes you the obvious choice for that next step up the workplace ladder. Discussion topics include how to stand out at meetings as a leader, strategies to earn colleague praise (which makes its way back to your boss), tips for delivering presentations like an executive, getting buy-in for new projects, advice for asking for a promotion or raise, and much more.

Open Perspectives, 7:30pm – 9:30pm
Open Perspectives, created by Microsoft, is focused on exploring principles of diversity, inclusion, and inclusive marketing. It’s the space where we can discuss deep and relevant issues and challenges that we all face with a focus on the experiences of underrepresented groups and their allies. We create an open environment where all are welcome and can contribute to the conversation. This event is hosted at Hudson Mercantile, 500 W 36 Street, New York, NY 10018. (Open to all pass holders.)

Wednesday & Thursday, November 13 & 14

Birds of a Feather Lunches
At SMX East, you’ll get more out of lunch than just hot, delicious meals. Sign up for one of our “Birds of a Feather” lunch tables for topic-driven discussion about specific areas of search. These tables are designed to let you continue the conversation with others who share your interests. Once you register, we’ll send you an invite! (Open to All Access pass holders only.)

Don’t miss your chance to share tips, talk shop, and grow your circle of professional contacts in a welcoming environment. Pick your ideal pass and register today to enjoy up to $600 off on-site rates.

I look forward to meeting you in NYC!

Psst… In addition to all of these networking events, you’ll access a firehose of content: 90+ tactic-rich presentations on all-things search marketing, including two new full-day concentrations on agency operations and local search marketing for multi-location brands. See the agenda.

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Check out the SEO & SEM sessions coming to SMX East /check-out-the-seo-sem-sessions-coming-to-smx-east-321733 Tue, 10 Sep 2019 15:55:37 +0000 /?p=321733 Join us in NYC November 13-14 for expert-led sessions and keynotes on the SEO and SEM topics you need to know.

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Serious search marketers like you know that in an ever-changing industry, it’s essential to reevaluate what’s new, what’s changed, and what’s next…

  • What’s the latest with Google and Bing penalties?
  • How important is page speed, really?
  • Should voice search be a priority for your company?
  • Do know how to take advantage of new e-commerce platforms like Amazon Advertising?
  • What about offline conversion tracking?

… the list goes on. Get answers to your burning SEO and SEM questions and learn how to navigate the latest changes in search marketing at SMX East, November 13-14 in NYC!

Programmed by the editors of Search Engine Land, this year’s conference is an expert-led firehose of content… 90+ sessions covering everything from agency operations (new!) to local search for multi-location brands (also new!), video, content, mobile, and, of course, our bread and butter: Search Engine Optimization and Search Engine Marketing.

Here’s a look at the SEO and SEM sessions on tap:

SEO

  • Breaking Down The Periodic Table of SEO Factors: 2019 Edition
  • Learning From The Winners of Google Algorithm Updates
  • Behind The Scenes With Google Search Console and Bing Webmaster Tools
  • Advanced Tactics For A Mobile-First Indexing World
  • Conversational Search and The Impact Of Voice On SEO
  • JavaScript: The SEO’s Swiss Army Knife
  • Google and Bing Talk Spam and Penalties
  • Schema and Structured Data: “Hidden” Gold For SEOs
  • Satisfying The Need For Speed
  • The Correct Way To Test Your SEO Campaigns
  • Tackling the Challenges Of Enterprise SEO
  • Ask the SEOs

SEM

  • Breaking Down The Periodic Table Of SEM Factors: 2019 Edition
  • How To Properly Set Up Testing For Accounts Of All Sizes
  • Awesome Tests, Profitable Results
  • Must-Have Reports For SEMs
  • From Targeting Practice To Targeting Perfection: Your Key To Better Results
  • Under The Hood With Google Shopping, Amazon and Walmart Advertising
  • The State of Offline Conversion Tracking
    Clarifying
  • The Murky Waters Of Attribution
  • Conversion Optimization For The Long Run
  • Roundtable: How Automation Really Works and When To Use It
  • Ask the SEMs

And don’t miss the SEO and SEM keynotes:

  • Keynote with Rand Fishkin – Google: From Everyone’s Search Engine to Everyone’s Competitor. In years past, Google has been the largest driver of traffic to almost every web-based business in existence. Today, that’s still true, but a strange new trend is rearing its head – Google’s becoming your primary competitor. From travel to sports, reference to news, and answers on every topic, the search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In this presentation, Rand will show, via clickstream data from 10s of millions of devices, how the landscape of the web is shifting, and how to compete against Google in a game they control.
  • Smarter Customer Journeys: The ABCs of CX (Customer Experience). For years, search marketers have been obsessed with the marketing funnel – reaching the right person, with the right message, at the right time, with the acquisition as the end goal. However, to succeed in the future, highly successful marketers will abandon the funnel for a flywheel approach where customer experience is at the heart of everything a marketer does. The future of marketing is understanding the Customer Experience Quotient (CXQ) that is leveraging all of the data and insights into the customer journey and then applying artificial intelligence and machine learning to optimize the customer experience and improve marketing performance. Join Microsoft Advertising for a discussion on the ABCs of CXQ and learn how to reduce the growing gap between the 20% of businesses that have managed to achieve a high customer experience quotient.
  • SEM Keynote With Google: Advance Your Omnichannel Strategy For The Holiday Season Beyond. With more connected devices and digital touchpoints, customer journeys have become more complex. In order to win customers and drive results across channels, it’s critical to measure and optimize for both online and offline sales. Join Google product experts to discover how machine learning and automation can help you optimize for omnichannel success at scale for the holiday season and beyond.

The agenda also features two exclusive new tracks dedicated to agency management and local search for multi-location brands. Take a look at some of the sessions and speakers in store:

Agency Operations and Management

  • Profitable Pricing Strategies For Agencies
  • Managing Clients, Managing Yourself
  • Handling Client Transitions
  • Making The Pitch: Putting Your Best Foot Forward Without Giving Away The Goods
  • Getting Your Agency Services Mix Right

You’ll hear from agency experts, like…

  • Rod Richmond (Clean Digital)
  • Julie Friedman Bacchini (Neptune Moon)
  • Jeff Campbell (Resolution)
  • Katy Lucey (Tinuiti)
  • Duane Brown (Take Some Risk)
  • Amy McClain (Clark+Meyler)
  • Justin Freid (CMI/Compas)

Local Search for Multi-location Brands

  • Ranking in Google Local and Google Maps
  • Google My Business From A to Z
  • Managing Reviews On Multiple Local Platforms
  • Local Presence Management for Multi-location Brands
  • Future-Now Local Search: Assistants, Voice, Maps and More

Get ready to learn from multi-location and local search experts, including…

  • Purna Virji (Microsoft)
  • Tanu Javeri (IBM)
  • Greg Gifford (Wikimotive)
  • Cori Graft (Seer Interactive)
  • Dan Leibson (Local SEO Guide)
  • Adam Dorfman (Reputation.com)
  • Monica Ho (SOCi)

Ready to register? Choose your ideal pass:

  • All Access: All sessions, keynotes, networking, and amenities. Book now and save $300 off on-site rates!
  • All Access + Workshop Combo (best value!): The complete SMX experience + your choice of immersive, full-day workshop. Book now and save $600 off on-site rates!
  • Expo+: Access to the Expo Hall and select networking events, plus downloadable speaker presentations, WiFi, refreshments, and more. Book now and… it’s free!

Register now and I’ll see you in NYC!

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20190906 SEL Brief /20190906-sel-brief-321491 Fri, 06 Sep 2019 09:00:37 +0000 /?p=321491 The post 20190906 SEL Brief appeared first on Search Engine Land.

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Who will you meet at SMX East? /who-will-you-meet-at-smx-east-321411 Wed, 04 Sep 2019 15:33:39 +0000 /?p=321411 Come to NYC, November 13-14, to train alongside search marketers from some of the world's most successful brands and agencies.

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For over a decade, leading brands and agencies from around the world have sent their search marketers to SMX East for an unrivaled training and networking experience.

Why?

SMX offers the greatest variety of sessions on SEO, SEM, agency operations, content marketing, video, mobile, and local search. They trust SMX because it’s the only event choreographed by the Search Engine Land team — Ginny Marvin, Barry Schwartz, Brad Geddes, Matt Van Wagner, Detlef Johnson, Jessica Bowman, Greg Sterling, George Nguyen and the dozens of Search Engine Land contributors who are speaking.

Come to NYC, November 13-14, to train alongside search marketers from brands including…

…with job titles including

  • Ad Operations Specialist
  • Business Development Director
  • CEO
  • Chief Growth Officer
  • CIO
  • CMO
  • Content and Communications Manager
  • COO
  • Creative Director
  • Data Analyst
  • Digital Campaign Director
  • Digital Marketing Manager
  • Director of Global Accounts
  • Director of Marketing & Public Relations
  • Director, SEO
  • e -Commerce Director
  • EVP, Growth and Innovation
  • Global PPC Director
  • Head of Performance Marketing
  • Information Architecture and SEO Strategist
  • IT Analyst
  • Lead Content Strategist
  • Lead Social Media Marketer
  • SEO Director
  • UX Designer & Development Manager
  • VP Digital & Marketing Services
  • VP/Interactive Accounts Director

…and many more.

Join the 70,000 (and counting!) search marketers who have relied on SMX for actionable, unbiased, white-hat tactics that drive measurable results. You’ll meet people who tackle the search challenges you face every day… share advice, trade ideas, and talk shop in a welcoming environment with people who have been where you are and know what it takes to succeed.

Be sure to check out the complete agenda and all of the networking events on tap. Then pick your ideal pass and register now to save up to $600 off on-site rates!

The connections you make at SMX can help evolve your search marketing efforts and shape your career. Don’t miss out.

Register now and I’ll see you in NYC :-)

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Who’s speaking at SMX East? /whos-speaking-at-smx-east-321150 Tue, 27 Aug 2019 16:02:31 +0000 /?p=321150 Search marketing legends, fresh faces with something to share -- and, of course, your friendly neighborhood Search Engine Land editors! Who will you meet at SMX East?

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Even the most experienced search marketers face tough challenges. Get the expert solutions you need to succeed from more than 100 of the brightest, most experienced and accomplished search marketers presenting at SMX East, November 13-14 in New York City.

This year’s agenda is a firehose of 90+ sessions, keynotes, and clinics tackling thorny search marketing issues including on-page and technical SEO, SEM, agency ops (NEW!), multi-location search marketing (NEW!), conversion rate optimization, analytics, video, tools, and more.

Check out the speaker line-up. You’ll see search marketing legends like:

  • Annie Cushing (Annielytics.com, Search Engine Land Contributor)
  • Simon Poulton (WPromote, Search Engine Land Contributor)
  • Frédéric Dubut (Microsoft)
  • Fili Wiese (SearchBrothers, Search Engine Land Contributor)
  • Lily Ray (Path Interactive)
  • Elizabeth Marsten (Tinuiti)
  • John Shehata (Conde Nast)

…and many more.

You’ll also recognize some of your friendly neighborhood Search Engine Land editors, including Ginny Marvin, Detlef Johnson, Barry Schwartz, and Greg Sterling.

I’m particularly excited to see search marketing luminary Rand Fishkin present this year’s opening keynote on thriving despite Google’s zero-click search results.

Bonus: The Search Engine Land editorial team programmed two new tracks, which means we’re bringing you more speakers than ever…

The Agency Track is loaded with actionable tactics designed just for agency leaders, covering business operations, client management, and more. Speakers include:

  • Rod Richmond (Clean Digital)
  • Julie Friedman Bacchini (Neptune Moon)
  • Jeff Campbell (Resolution)
  • Katy Lucey (Tinuiti)
  • Duane Brown (Take Some Risk)
  • Amy McClain (Clark+Meyler)
  • Justin Freid (CMI/Compas)
  • Karl Sakas (Sakas & Company)

The Multi-Location Brands Track was created for search marketers who deal with businesses with multiple locations. Topics include mastering Google Maps, managing reviews, Google My Business, and much more. You’ll hear from speakers including:

  • Purna Virji (Microsoft)
  • Tanu Javeri (IBM)
  • Greg Gifford (Wikimotive)
  • Cori Graft (Seer Interactive)
  • Dan Leibson (Local SEO Guide)
  • Adam Dorfman (Reputation.com)
  • Monica Ho (SOCi)

SMX East will be here before you know it, and more speakers are being added every day. Don’t miss your chance to connect with a thriving, engaging, welcoming community of search marketing experts!

Choose your ideal pass and register now:

  • All Access Pass: The complete experience — all sessions (including two new tracks for agency and multi-location brand marketers!), keynotes, clinics, networking events, and amenities. Book now and save $300 off on-site rates!
  • All Access + Workshop Combo (best value!): Maximize your learning with a full-day pre-conference workshop. Book now and save $600 off on-site rates!
  • Expo+ Pass: Access the Expo Hall, sponsored sessions, Q&A clinics, select networking, delicious refreshments, WiFi, and more. Book now and… it’s free!

Register now and I’ll see you in NYC :-)

Psst… Need approval from your boss? We’ve created these helpful resources including talking points, pricing breakdown, and templated letter.

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20190814 SEL /20190814-sel-320544 Wed, 14 Aug 2019 09:00:39 +0000 /?p=320544 The post 20190814 SEL appeared first on Search Engine Land.

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Don’t pay more later. Register for SMX East. /dont-pay-more-later-register-for-smx-east-now-320540 Tue, 13 Aug 2019 15:40:12 +0000 /?p=320540 Book your pass by Saturday, August 24 to save up to $900 off on-site rates!

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Last week, I shared 11 awesome reasons to attend SMX East this November 13-14 in NYC. I could list another 11 today — but instead, I’m going to turn it over to your peers and let them tell you why they choose SMX:

“Lots of great information. I came away with solid action items to implement on our site that will improve our search ranks. It was invaluable to our business!” – Amy O’Brien, Yankee Publishing Inc

“Good speakers, and the ability to learn more about areas I don’t specialize in from the experts.” – Kamilla Dynia, SmartPak Equine

“I come every year. Always learn new things & make connections. Thank you!” – Miriam Bakker, The Keyword Agency

“Great opportunity to cross train our team and share knowledge with industry peers.” – Jennifer Barry, DragonSearch

“The content is always solid. And the direct interaction with speakers and brands makes getting the worth out of the visit very easy.” – Joe Martinez, Granular

If you want a firehose of 90+ search marketing sessions tackling the topics that matter most to your company, proven techniques that will help drive awareness and conversions, and the chance to connect with the best and brightest search marketers on the planet, register for SMX East today.

Super Early Bird rates expire next Saturday, August 24, so now is the time to enjoy up to $900 off on-site rates!

Pick your ideal pass:

  • All Access Pass: The complete experience — all sessions (including two new tracks dedicated to Agency Operations & Management and Local Search Marketing For Multi-Location Brands), keynotes, clinics, networking events, and amenities. Book now and save $450 off on-site rates!
  • All Access + Workshop Combo (best value!): Maximize your learning with a full-day pre-conference workshop. Book now and save $900 off on-site rates!
  • Expo+: Complete access to the Expo Hall, full-length sponsored sessions, demos in the SMX Theater, 100% Q&A clinics, select networking, refreshments, and WiFi. Book now and… it’s free!

I’ll see you in NYC!

Psst… Thinking of attending with your team? Smart move. You’ll divide and conquer the agenda AND unlock special group savings!

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Why should you attend SMX? /why-should-you-attend-smx-320362 Wed, 07 Aug 2019 16:32:48 +0000 /?p=320362 Just for you: 11 awesome reasons to attend SMX East, November 13-14 in NYC!

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For over a decade, nearly 70,000 marketers have trusted SMX to deliver actionable, brand-safe tactics that generate more traffic, leads, conversions, and sales.

This year’s agenda is bigger and better than ever… a firehose of 70+ presentations covering all aspects of an integrated search marketing strategy (including two new content concentrations on agency operations & management and local search marketing for multi-location brands!). More sessions and speakers mean you will leave SMX with more actionable tactics that you’ll implement immediately. We guarantee it.

Need more reasons to attend? Here’s 11:

  1. Unbiased, trustworthy content. SMX isn’t produced by a vendor or digital agency. It’s programmed exclusively by the editorial team at Search Engine Land, the publication of record for search marketers. That means the content you get will be unbiased, trustworthy, and hot off the press.
  2. Form matches function. Sessions are constructed so the format matches the topic. Solo sessions offer expert-led deep dives. Panels provide a variety of viewpoints. Roundtables ditch PowerPoints when free-flowing discussion is most valuable. Clinics address your specific, case-by-case needs in a dedicated Q&A environment.
  3. Invaluable connections. Networking is a cornerstone of the SMX experience. You’ll meet prospective clients, partners — even future talent — and grow your circle of professional contacts at exclusive networking events. Trade ideas, talk shop, and discuss innovative ways to overcome common marketing challenges with people who are where you are.
  4. 100% white hat. Our speakers are held to the highest ethical standards. You only learn tactics that are safe for your brand or clients. No get-rich-quick schemes that might land you in hot water with regulators, the search engines, or your boss.
  5. Good company. Some of the world’s most successful brands send their best to SMX. You’ll train alongside search marketers from companies like Amazon.com, American Express, Forbes, Google, GrubHub, Microsoft, Priceline.com, Verizon, and more.
  6. Time-saving solutions. From esteemed boutique agencies to marketing technologies and search engines, you’ll find time-saving products and services in the Expo Hall. Attend sessions on the Solutions Track and in the SMX Theater for case studies, demos, and insights from our knowledgeable vendors.
  7. Deep dive workshops. Hungry for more? Add a full-day, full-throttle workshop to your itinerary. This is a fantastic way to train with industry experts in an intimate, hands-on environment. Topics include advanced SEO, Google Ads, technical SEO, in-house SEO, and more. See the complete line-up!
  8. Ultimate team-building experience. Divide and conquer the massive agenda when you bring your team. Attending as a group is a powerful way to boost company morale and get everyone on the same page — speaking the same language and working towards a shared vision of success. Bonus: Unlock special discounts when you send a group of three or more!
  9. Exceptional amenities. Being away from your home and office can be exhausting. At SMX, you’ll enjoy amenities that keep you productive on-the-go: Full breakfasts, hot lunches, delicious refreshments, and WiFi throughout the entire venue.
  10. Safe environment. We are proud to deliver a welcoming, harassment-free conference experience for everyone – attendees, speakers, sponsors, staff. No exceptions. Period.
  11. Validate your attendance. When you come to SMX East, you’ll get an official Certificate of Completion. It’s a great way to verify you attended the event (perfect for travel and registration reimbursements), demonstrate your dedication to continued training, and showcase your involvement in the industry and SMX community.

Join us at SMX November 13-14 in NYC for the latest tactics, tips, and techniques you can implement immediately to drive traffic, convert visitors, and grow your business.

Ready to register? Pick your ideal pass and book now to save big!

  • All Access Pass: The complete experience — all sessions, keynotes, clinics, networking events, and amenities. Book now and save $450 off on-site rates!
  • All Access + Workshop Combo (best value!): Maximize your learning with a full-day pre-conference workshop. Book now and save $900 off on-site rates!
  • Expo+ Pass: Complete access to the Expo Hall, full-length sponsored sessions, demos in the SMX Theater, 100% Q&A clinics, networking, refreshments, and WiFi. Book now and… it’s free!

See you in NYC!

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Sharpen your search marketing skills with an SMX workshop /sharpen-your-search-marketing-skills-with-an-smx-workshop-320101 Tue, 30 Jul 2019 14:29:16 +0000 /?p=320101 Last week, I shared with you the brand new SMX East agenda… a firehose of 70+ sessions covering all aspects of integrated search marketing: SEO, SEM, agency operations and management, local search marketing for multi-location brands, CRO, analytics, attribution, content, video, mobile, tools, and beyond. But I know that for some of you… 70+ sessions […]

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Last week, I shared with you the brand new SMX East agenda… a firehose of 70+ sessions covering all aspects of integrated search marketing: SEO, SEM, agency operations and management, local search marketing for multi-location brands, CRO, analytics, attribution, content, video, mobile, tools, and beyond.

But I know that for some of you… 70+ sessions (in two days?!) isn’t enough.

SMX Workshops were designed for over-achievers like you. These immersive training seminars, hosted by recognized industry experts, are the perfect way to kick off your week in NYC.

Join us on Tuesday, November 12 from 9:00am – 5:00pm for your choice of full-day, in-depth workshops including:

Advanced SEO Training

Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines. Learn more here.

Workshop Presenter: Bruce Clay

Advanced Google Ads Training

Even with all of the new marketing channels that have opened up over the years, Google Ads (formerly AdWords) is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of advanced Google Ads training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing. Learn more here.

Workshop Presenter: Brad Geddes

Hardcore Technical SEO Tactics & Techniques

Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search. Learn more here.

Workshop Presenter: Eric Enge

In-House SEO Exchange

Join Jessica Bowman for a full-day of “open the kimono” knowledge sharing in the only event designed by in-house SEOs for in-house SEOs. Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships, and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing! Learn more here.

Workshop Presenter: Jessica Bowman

Content Marketing for SEO (new!)

Struggling to get your marketing team on board with why and how to do content marketing for SEO — in such a way that helps achieve organic growth? This workshop is for you. Speaker, author, and leading expert Michael Brenner will discuss the SEO context and business case for content marketing. He’ll walk you through a roadmap that any SEO expert can use to get their marketing teams on board to deliver the organic reach, engagement, and conversions clients demand. Learn more here.

Workshop Presenter: Michael Brenner

Video for Search Marketers (new!)

Video is dominating the content landscape, but because traditional video production is expensive, complicated, and slow, it’s often underutilized by many search marketers. Join marketing and video expert Michael Hoffman for a full-day workshop exploring the best practices and secret hacks for making video a powerful driver of both organic and paid search programs. You will also learn how to leverage new and lower-cost ways to produce video that you can use to quickly scale your video marketing campaigns. Learn more here.

Workshop Presenters: Michael Hoffman and Rami Atassi

Search Marketing Boot Camp

Search marketing can be overwhelming when you are just starting out. That’s why we created the Search Marketing Boot Camp — a one-day pre-conference experience set of sessions that will prepare you to implement traffic- and revenue-boosting search marketing techniques immediately. It’s perfect for those new to search marketing or needing a refresher! Learn more here.

This is your chance to learn from some of the smartest search marketers on the planet. Don’t miss out!

Ready to register?

There are two different ways to attend depending on your goals and budget:

  • All Access Pass + Workshop (best value!): You’ll unlock the complete SMX East experience, including all sessions, keynotes, networking, exhibitors, and amenities, plus your choice of workshop. Register now to save $900 off on-site rates!
  • Workshop Only: Interested in just a workshop? Register now to save $450 off on-site rates. (Your pass transforms into an Expo+ pass once the workshop is over – that means you’ll access the complete Expo Hall, all market-defining vendors, select networking, refreshments, WiFi, and more.)

So — which workshop will you choose? Register now and I’ll see you in NYC!

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20190729 SEL /20190729-sel-319964 Mon, 29 Jul 2019 09:00:21 +0000 /?p=319964 The post 20190729 SEL appeared first on Search Engine Land.

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