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Lauren Donovan – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Thu, 20 Jun 2019 20:25:48 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 Successful teams attend SMX East /successful-teams-attend-smx-east-318578 Thu, 20 Jun 2019 20:25:41 +0000 /?p=318578 Unify, inspire, train, and reward your marketing team for a job well done in 2019: Send them to Search Engine Land’s SMX® East, November 13-14 in New York City. This show will deliver more sessions, more insights, and more actionable tactics than ever before: seven tracks with more than 70 sessions and keynotes covering all […]

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Unify, inspire, train, and reward your marketing team for a job well done in 2019: Send them to Search Engine Land’s SMX® East, November 13-14 in New York City.

This show will deliver more sessions, more insights, and more actionable tactics than ever before: seven tracks with more than 70 sessions and keynotes covering all search marketing essentials: SEO, SEM, CRO, analytics, social, local, tools, and beyond. Attend as a team to divide and conquer the entire program — you’ll dig deeper, train harder, and bring home more knowledge than you would on your own.

Teams that come to SMX don’t just learn more about search. They learn more about what it takes to succeed:

  • Productive Collaboration. Executing successful marketing campaigns requires blending different skills, experiences, and backgrounds. Attending together will equip your team with a common vocabulary and vision of success. Connecting the dots between organic and paid search, content, and cross-channel attribution will become second nature.
  • Continued Training. Smart marketers never stop learning. Your educational journey at SMX will help you connect what you learn to how you execute back at the office. You will expand your knowledge in a meaningful, productive way – instead of just learning new concepts in a vacuum.
  • Creative Solutions. The Expo Hall is teeming with market-defining vendors offering time-saving solutions. Technology is the key to delivering delightful customer experiences – now’s your chance to find the right tools for your team’s needs.
  • Community Connections. No one achieves anything on their own. Interacting with the search marketing community will boost team morale and connect you with smart, friendly, like-minded people who want to share advice, trade ideas, and discuss ways to overcome common marketing obstacles.
    Send more, save more

There’s one more reason you should attend as a group… the more people you send, the more money you save:

  • 3-5 save 10%
  • 6-11 save 15%
  • 12 or more save 20%

You’ll gain access to all sessions, keynotes, networking, and amenities — hot breakfasts and lunches, snacks all day, and free WiFi. To get started, complete this team registration form and e-mail it to registration@searchmarketingexpo.com.

See you in NYC!

Psst… Hungry for more? Add a pre-conference workshop to your team’s itinerary for maximum learning in an intimate environment — choose between advanced SEO, Google Adwords, technical SEO, in-house SEO, or the Boot Camp for beginners. Register now!

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SMX East registration is open! /smx-east-registration-is-open-318053 Tue, 11 Jun 2019 16:21:40 +0000 /?p=318053 Whether you’re an SEO, SEM, or search marketing jack-of-all-trades, SMX was made for you. Join us for the actionable tactics you need to maximize awareness, generate leads, and drive profits in New York City, November 13-14. The all-new SMX East is going to be greatly expanded this year, featuring more than 70 sessions, keynotes, and […]

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Whether you’re an SEO, SEM, or search marketing jack-of-all-trades, SMX was made for you. Join us for the actionable tactics you need to maximize awareness, generate leads, and drive profits in New York City, November 13-14.

The all-new SMX East is going to be greatly expanded this year, featuring more than 70 sessions, keynotes, and clinics. While SEO and SEM will always be the focus, we’re adding presentations on analytics, social, CRO, and more. Sessions will go deeper, presentations will go further, and you’ll have more options to focus on topics that matter to you.

Don’t miss this chance to train alongside trusted experts and connect with your community at the largest search marketing conference on the East coast!

Registration is open and now is the time to lock in the best rates… up to $900 off on-site prices!

Past attendees rave about their SMX experiences…

“Lots of great information. I came away with solid action items to implement on our site that will improve our search ranks. It was invaluable to our business!” – Amy O’Brien, Yankee Publishing Inc

“I come every year. Always learn new things & make connections. Thank you!” – Miriam Bakker, The Keyword Agency

“Great opportunity to cross train our team and share knowledge with industry peers.” – Jennifer Barry, DragonSearch

Ready to register? Pick your ideal pass based on your budget and goals:

  • All Access Pass: The complete experience — all sessions, keynotes, clinics, networking events, and amenities. Book now and enjoy $450 off on-site rates!
  • All Access + Workshop Combo (best value!): Maximize your learning with a full-day pre-conference workshop. Book now and enjoy $900 off on-site rates!
  • Expo+ Pass: Access the Expo Hall, full-length sponsored sessions, demos in the SMX Theater, 100% Q&A clinics, networking, refreshments, and WiFi. Book now and… it’s free!

We guarantee you’ll walk away with at least one actionable tactic that will elevate your search marketing campaigns in 2019 and beyond.

See you in NYC!

Psst… Do you have an idea for a session you’d love to see (or speak on)? Pitch your suggestion here!

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SMX Advanced is next week. Don’t miss out! /smx-advanced-is-next-week-dont-miss-out-317561 Wed, 29 May 2019 16:31:25 +0000 /?p=317561 Hey there, marketing friend… did you know that SMX Advanced is happening NEXT WEEK? I’m so flippin’ excited! I’ve been to a lot of different conferences during my 11 years in the industry, but seriously… nothing compares to SMX Advanced. This show is like summer camp for search marketers – a once-a-year pilgrimage to the […]

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Hey there, marketing friend… did you know that SMX Advanced is happening NEXT WEEK? I’m so flippin’ excited!

I’ve been to a lot of different conferences during my 11 years in the industry, but seriously… nothing compares to SMX Advanced.

This show is like summer camp for search marketers – a once-a-year pilgrimage to the Pacific Northwest where SEO and SEM experts learn something new, train with the best, see old friends, and make lasting connections.

I’d love to see you there!

Check out the agenda, featuring 40+ keynotes and sessions (including brand new Advanced Q&A clinics – my personal favorite), 30+ exhibitors, and seven engaging networking opportunities… like the *drumroll* 2019 Search Engine Land Awards & Afterparty. (Entry is included with your SMX pass. Woot!)

If you book your pass before June 3, you’ll save up to $300 off on-site rates. (It’s also a good idea to book now in case we sell out of tickets in the coming days.)

Ready to register? Secure your pass now!

Have any questions? Shoot them directly to me at ldonovan@thirddoormedia.com. I’m happy to help in any way I can.

See you in Seattle :-)

Psst… Really – if you see me at the show, say hi!

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SEL Daily Brief 20190528 /sel-daily-brief-20190528-317462 Tue, 28 May 2019 09:00:12 +0000 /?p=317462 The post SEL Daily Brief 20190528 appeared first on Search Engine Land.

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Explore the SMX Advanced agenda /smx-advanced-big-preview-315362 Mon, 15 Apr 2019 13:00:50 +0000 /?p=315362 Seasoned search marketers like you are attending SMX® Advanced for elite, actionable SEO and SEM tactics that drive real results. We’d love for you to join us June 3-5 in Seattle! This is your guide to everything you can expect at the event. But before diving in, I’ll remind you to register now, before Early […]

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Seasoned search marketers like you are attending SMX® Advanced for elite, actionable SEO and SEM tactics that drive real results. We’d love for you to join us June 3-5 in Seattle!

This is your guide to everything you can expect at the event. But before diving in, I’ll remind you to register now, before Early Bird rates expire next Saturday, April 27. SMX Advanced sells out every year… don’t pass up your chance to secure a seat AND lock in the lowest available rates!

Now, onto the preview… here’s how it’s gonna work: We’ll look at all of the SEO and SEM keynotes and sessions, explain the brand new Insights Track, check out the pre-conference workshops, run through the Solutions Track, explore the Expo Hall, and finish up with a run-down of our exclusive networking events, including the 5th annual Search Engine Land Awards.

Here we go!

SEO Sessions: The Evolution of Ranking Factors, Penalties, Local Search, & More

The SEO track kicks off with a keynote that sets the tone for the conference: Surveying the SEO Horizon. SEO has never been one-size fits all, and if there’s one constant in organic search, it’s change. Search Engine Land’s in-house SEO expert, Jessica Bowman, and technical SEO pro, Detlev Johnson, will join with agency rockstar Alexis Sanders for a one-of-a-kind, panoramic view of SEO — exploring merging advanced tactics, changes in the ecosystem, and what makes an SEO successful.

You’ll also enjoy SMX hallmarks, like…

The Periodic Table Of SEO Success Factors: 2019 Edition. We’ll unveil the newly-updated Periodic Table of SEO Success Factors and examine all of the search ranking factors that influence your results. What’s on the rise? What’s on the decline? And what still works? You’ll leave this session knowing the exact elements that deliver maximum SEO success.

Then, it’s time for in-depth analysis of crucial SEO topics, including…

  • Mobile-First & AMP For The Advanced SEO
  • What’s New With Schema & Structured Data
  • The New Renaissance Of JavaScript
  • Optimizing For Voice Search & Virtual Assistants
  • Google & Bing Talk Spam & Penalties
  • The Smart Way To Create & Repurpose Content
  • The Evolving Landscape Of Local Search
  • Ask The SEOs

Check out the complete SEO track.

SEM Sessions: Mad Scientists, Automation Generation, Cracking Attribution, & More

One of the best parts about SMX Advanced is you get your insights straight from the source – and that’s definitely the case for our opening SEM keynote. Ginny Marvin, Search Engine Land editor-in-chief, will share advice on the biggest issues facing search marketers and how smart marketers are keeping pace. Google’s Chief Search Evangelist Nic Darveau-Garneau will discuss how the role of the search marketer has changed and steps to succeed in this new world. Microsoft execs Lynne Kjolso and Vaishali De will cover the latest product developments in Bing Ads, including LinkedIn and the Microsoft Audience Network.

The rest of the SEM track features signature SMX Advanced sessions, including…

The Mad Scientists Of Paid Search! Our expert panelists will present original research and highly-insightful observations including the impact of match type changes, how search and e-commerce auctions really work, new developments in attribution modeling, linear regression, and much more.

]Then, it’s time to load up on SEM goodness at tactic-rich sessions like…

  • What’s New & Crucial In SEM
  • Automation: The Next Generation
  • Perfect Your SEM Testing: How & Why To Evaluate Everything
  • Cracking Attribution In A Cross-Channel, Cross-Device World
  • Making Your Analytics Work Harder & Smarter
  • Aligning Your Marketing With Your Customer’s Journey
  • Selling Smarter With Search, Social, Marketplace Ads
  • Ask The SEMs

Check out the complete SEM track.

New! Overtime: Extended Discussion Time With Speakers

You told us you want more opportunities to connect directly with speakers. We heard you. Say hello to “Overtime” — extended discussion time following each editorial session. Join attendees and speakers to continue the conversation, dive deeper, and get your questions answered.

New! The Insights Track: Must-Try Tactics & Q&A Clinics

The Insights Track features two types of sessions: Insights and Clinics.

During each Insights session, you’ll get one must-try tactic, one nugget of sage advice, or one takeaway that makes you more productive in this fast-paced, value-packed format. Here’s a taste of what’s in store:

  • Things Google Tries To Correct For You, with Patrick Stox of IBM
  • Outsmart YouTube’s Automated Bidding To Drive More Conversions, Ashley Mo of 3Q Digital
  • The Evolution Of Branding: Brand To Demand, with Helen Provost of Google

Have an insight you want to share from the stage? Pitch your idea here!

Need specific pointers? Eager for an account audit? Bring your questions to our audience-engagement-fueled Advanced Clinics. No PowerPoints, no presentations, just honest advice from a panel of experts. Advanced Clinic topics include social ads, Amazon ads, technical SEO, SEM, and Google Analytics.

Pre-Conference Workshops & Training

\Hungry for more? Come a day early and add an immersive, hands-on workshop to your agenda. These unique training opportunities are led by recognized industry experts and offer invaluable networking in small-group environments. Choose from the following topics:

  • Advanced SEO Training with Bruce Clay
  • Advanced AdWords Training with Brad Geddes
  • Hardcore Technical SEO Tactics & Techniques with Eric Enge
  • In-House SEO Exchange with Jessica Bowman
  • Leveraging Search & Social For Maximum ROI with Marty Weintraub and Susan Wenograd

These workshops carry an additional fee. Pro-tip! Score deep discounts when you bundle your workshop with an All Access pass!

The Solutions Track: Key Insights from Top Vendors

Sessions in the Solutions track are created and produced by the company sponsoring them. Because these sessions compete with high-quality editorial sessions, the companies producing Solutions track sessions make sure that plenty of great information is offered. Here’s what you can expect in Seattle:

  • It’s All About the Flywheel: How Marketers Are Leveraging Quora for Big Results, with Quora Inc.
  • Link Building Secrets SEOs Won’t Share: How To Build A Link Profile That Rank, with PureLinq
  • Mastering SEO Silos, with Bruce Clay, Inc.

You’ll also hear from BrightEdge, Adobe, Bing, and Invoca. Stay tuned for more session details!

The Expo Hall: Your One-Stop Shop For Marketing Technology Solutions

Our Expo Hall is an inexhaustible center for knowledge and networking. You’ll connect with market-defining vendors and obtain invaluable solution demos in a relaxed, welcoming environment. The products and services you discover can help save you time and boost productivity. Swing by during session breaks or spend some focused hours combing through all the Expo Hall has to offer.

Career-Defining Networking

SMX Advanced brings together the most accomplished search marketers in the world and we provide plenty of thoughtfully-sequenced networking events for you to engage with your peers.

Once you’re registered, request an invitation to our private SMX Facebook Group. This will allow you to connect with other attendees and speakers before, during, and after the show.

We’ll be kicking off the show Monday, June 3 with two dynamic community meetups, one for SEOs and one for SEMs:

  • SEOs will join Search Engine Land’s Barry Schwartz for a discussion about Google’s March 2019 core search algorithm update and other hot issues at this exclusive gathering.
  • SEMs will team up with Search Engine Land editor-in-chief Ginny Marvin for a tour through the latest announcements and changes in paid search.

Then, it’s time for the Opening Reception, sponsored by Bruce Clay, Inc. You’ll enjoy drinks, appetizers, and a spectacular view of Seattle from the roof of the Bell Harbor while connecting with fellow attendees and speakers.

Join us after the Opening Reception for Janes of Digital, a Microsoft-created event devoted to important conversations about diversity and inclusion. Stay tuned for more details!

Tuesday evening, June 4, we’ll toast our exhibitors during the Expo Hall Reception. Mingle with peers and check out the best-of-breed marketing solutions over drinks and hors d’oeuvres.

Lastly, you won’t want to miss the most prestigious awards program in search — the 5th annual Search Engine Land Awards! Join us for a fabulous evening at Seattle’s Museum of Pop Culture. We’ll honor the finalists and winners and celebrate the community with an epic afterparty!

Want more time for shop talk? Sign up for one of our Birds of a Feather lunch tables on Tuesday, June 4 and Wednesday, June 5. These topic-driven tables elevate your mealtime small talk to truly valuable conversations with others who share your professional interests. We’ll email you with a list of table topics in the coming weeks, so stay tuned!

You’ve Read, Now Register!

I hope you’ve found this preview useful, and that you’ll be joining us in Seattle this June! Now is the time to take advantage of Early Bird rates – pick your ideal pass and book now:

  • All Access: All sessions, keynotes, networking, and amenities. Book by April 27 and save $300 off on-site rates!
  • All Access + Workshop Combo (best value!): The complete SMX experience + your choice of immersive, full-day workshop. Book by April 27 to save $600 off on-site rates!
  • Networking: Full access to the Expo Hall and networking events, plus downloadable speaker presentations and more. Book by April 27 and save $200 off on-site rates!

Remember: Whichever pass you choose, book NOW to lock in these special rates!

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Enter the 2019 Search Engine Land Awards NOW to save $100 off registration! /enter-the-2019-search-engine-land-awards-now-to-save-100-off-registration-315206 Thu, 11 Apr 2019 13:56:57 +0000 /?p=315206 The industry’s most prestigious awards competition, The Search Engine Land Awards, has an important milestone coming up: The Early Bird deadline! Get your application in by this Friday, April 12 (TOMORROW!), you’ll pay just $395 – $100 off standard entry rates! Think of what that extra money could go towards, especially if you win… $100 […]

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The industry’s most prestigious awards competition, The Search Engine Land Awards, has an important milestone coming up: The Early Bird deadline! Get your application in by this Friday, April 12 (TOMORROW!), you’ll pay just $395 – $100 off standard entry rates!

Think of what that extra money could go towards, especially if you win$100 (per entry!) buys a lot of celebratory pizzas, that’s all I’m saying…

So, what are you waiting for? This is your chance to show the world you’re award-winning, enjoy priceless word-of-mouth marketing, and take home the highest honor in search. Complete your submission now!

If you have any questions, reach out to awards@searchengineland.com.

And remember: Finalists will be honored on the evening of June 4 during SMX® Advanced (June 3-5) — the ceremony and afterparty will be held at the Seattle Museum of Pop Culture! Last year’s event was a smash hit – just ask the winners!

Our judges look forward to seeing what you have to share! Enter now!

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Get your #SMXInsights here! Tastiest takeaways from SMX West 2018 /smxinsights-smx-west-2018-29429-294303 Fri, 16 Mar 2018 13:00:47 +0000 /?p=294303 Relive the magic of SMX West (and catch up if you couldn't make it to the show) with the most valuable #SMXinsights.

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It seems like just yesterday we were kicking off SMX West, and now the show has come to a close! But dry those tears — the best moments of SMX live on in this incredible roundup of #SMXInsights shared over the past four days:

Best of Show – #SMXInsights from SMX West 2018 from Search Engine Land

Whether you missed out on attending or want to revisit some of your favorite takeaways, this deck is yours to enjoy. Bookmark it for the future, share it with your social circles and return to it again and again whenever you’re craving some fresh SEO and SEM inspiration.

See the full deck on Slideshare! See all the presentations from SMX West here!

Psst… Hungry for some more insights? Come to our next SMX event, SMX Advanced, June 11-13 in Seattle, Washington! Join the best and brightest search marketers for an unbeatable learning and networking experience!

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The Great #SMX East Recap: 2017 Edition /great-smx-east-recap-2017-edition-285822 Wed, 01 Nov 2017 13:00:10 +0000 /?p=285822 And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers, sponsors, vendors, staff, organizers, and of course, our invaluable attendees. Right off the bat, we want to invite everyone — whether you were or were not at the […]

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And another SMX East is in the books! Last week’s show was a success, and we want to thank everyone who helped make it happen — speakers, sponsors, vendors, staff, organizers, and of course, our invaluable attendees. Right off the bat, we want to invite everyone — whether you were or were not at the conference — to check out our full archive of SMX East 2017 speaker presentations on SlideShare.

Now, on to some of our favorite SMX East moments.

Top 10 SMX East 2017 highlights

  1. The Meet & Greet is always a fabulous way to kick off the conference. Attendees and speakers mingled at Stitch Bar & Lounge to ring in another SMX East over cocktails and snacks. Big thanks to Bruce Clay Inc. for sponsoring the official launch of the show!
  2. Bright and early Tuesday morning, Google’s Kishore Kanakamedala took the stage to unveil a series of online-to-offline solutions and products just ahead of the holiday season. We livestreamed the entire event, which you can watch here. A full recap of the session can be found here.
  3. Excel With Bing set up shop in the Classroom on Tuesday, hosting an array of sessions aimed at amping up paid search strategies. Attendees got to meet the team and get one-on-one support for different Bing Ads issues. Catch up with some tweet coverage here.
  4. Janes of Digital returned to New York City with its usual stylish flare and spirited conversation. This year’s topic of discussion: the Power of Vulnerability. The dynamic panel featured Alice Han, performance marketing analyst at EveryMundo, Amelie Glon Werner, senior business manager at Microsoft, Cameron Klitz, senior strategist at Reprise Media and moderator Frances Donegan-Ryan, senior marketing manager at Bing. The four online marketers were joined by FDNY firefighter Jackie-Michelle Martinez, who lent a unique and passionate perspective beyond our professional community. Bing Ads, the event host, livestreamed the panel discussion, which you can watch here.
  5. Scott Brinker’s keynote Wednesday morning charged the audience for a fresh day of learning. Scott has evangelized the emergence and growth of martech (marketing technology) for over a decade, and his keynote was a summons for the search marketing community to lead in the new “martech era.” Catch up with our full keynote coverage here.
  6. Learn With Google brought attendees to the Classroom all day Wednesday for best practices and advice straight from the mouths of Googlers. As the Big G puts it, the “one constant in AdWords is change,” so sessions and speakers aimed to educate attendees on the ever-changing platform. Catch up with some tweet coverage here.
  7. The third annual Search Engine Land Awards were hosted at the scenic 230 Fifth venue on Wednesday evening. Together, we celebrated individuals, agencies and internal marketing teams who have demonstrated excellence in executing organic and paid search marketing initiatives. The rooftop bar, complete with a stunning view of the illuminated Empire State Building, was straight-up glamorous. See the winners here: Search Engine Land Awards Gala spotlights top performers in the SEO & SEM industry.
  8. For the first time ever at SMX, Amazon Marketing Services set up shop in our Expo Hall and led a well-attended session on Customer-First Advertising. Amazon team members demonstrated how Amazon Marketing Services helps connect brands with a wide and engaged audience through timely, targeted, high-impact ads. Attendees walked away with fresh insights, as well as a pretty sweet tote bag.
  9. A beloved SMX staple, the Google AMA took place Thursday morning. Webmaster Trends Analyst Gary Illyes sat down with our own Barry Schwartz and Michelle Robbins to answer any and all questions moderators and audience members had for the search giant. Catch up with full coverage from the AMA here.
  10. The Clinic track ran all day Thursday, offering attendees a unique opportunity to ask experts case-by-case questions for the entire duration of each session. There were 75 minutes (per clinic!) of 100 percent Q&A. Each clinic had a specific focus; between links, SEM, SEO, social and analytics, there was something for everyone.

    Photo credit: @qcait on Twitter

Coverage from around the web

Next up, we wanted to share a roundup of some coverage from around the web, including recaps contributed by some of our own speakers. We’ll update this list as more coverage rolls out!

Looking ahead: SMX East 2019

The next time SMX East is coming to town will be 2019. Moving forward, we will alternate shows between coasts each year; in 2018, we will host SMX West in San Jose, Calif., and in 2019, we will host SMX East in New York City. SMX Advanced will continue to be held every year in Seattle.

Thanks to all once more for a fantastic SMX East. See you guys in San Jose and Seattle in 2018!

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SMX East is next week! Will we see you in NYC? /smx-east-next-week-will-see-nyc-285163 Wed, 18 Oct 2017 19:32:54 +0000 /?p=285163 Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket, there’s still time. Here’s a rundown of your options: All […]

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Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket, there’s still time. Here’s a rundown of your options:

  • All Access passes pack the most punch. You get access to all of the sessions, keynotes, clinics, the entire Expo Hall, networking events, meals and refreshments, complimentary shuttle services, free WiFi and more. It’s the total SMX experience. Book your All Access pass here.
  • All Access + Workshop passes are a step up, and they will extend your SMX experience tremendously. Join us the day before the conference begins for a full-day workshop with built-in networking opportunities, plus meals and refreshments. Book your All Access + Workshop pass here.
  • Workshop passes are ideal if you can only stick around for one day but really want to dive deep into one specific topic. You get all of the workshop perks and benefits as outlined above. View all of our workshop options here.
  • Expo+ passes are FREE if you book ahead of the show, so there’s really no excuse not to join us! You get access to our entire Expo Hall, plus all of our SMX Theater presentations, as well as the Classroom Track. Google, Bing and Amazon Marketing Services will all be there. Will you?

So there you have it. A pass for every person. Pick the one that best suits your budget and goals, and join us next week in NYC!

Pssst — We also offer team rates so your crew can divide and conquer, learning as much as you possibly can, all while enjoying considerable discounts! Check out more about our team rates here.

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Search Engine Land’s most engaging stories of 2016: A whole lotta Google /search-engine-lands-engaging-stories-2016-whole-lotta-google-266825 Fri, 30 Dec 2016 20:21:16 +0000 http:/?p=266825 From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score... there was a lot going on with the Big G this year.

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sel_yir_2016_1920x1080_genI wasn’t exaggerating with that title. Sure, we cover a lot of Google-related news here on Search Engine Land, but now it can be definitively stated that it’s (in part) because that’s what you, our readers, crave.

We tallied all of the likes, favorites, shares, clicks, retweets and so on for every single social post across the Search Engine Land Facebook and Twitter communities over the past 12 months. Out of the top 10 most socially engaging stories across those communities — 20 stories in total — only ONE was not about Google. (Even the honorable mention in the Twitter roundup was from the Google Dance earlier this year during SMX West. It literally was our 7th most popular tweet of 2016. Scroll down and have a watch. You’ll see why.)

From AdWords updates to algorithm changes, the arrival of Expanded Text Ads to the sunsetting of PageRank score… there was a lot going on with the Big G this year. Let’s take a look back at the issues and announcements that scored the most social engagement across the board. (Catch up with all of our Search Engine Land Year In Review stories, while you’re at it!)

Search Engine Land’s Most Social Tweets Of 2016

1. Google officially throttling Keyword Planner data for low spending AdWords accounts — by Greg Finn, August 13

2. Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide — by Matt McGee, February 19 (This story actually made the list three times. Three different tweets promoting this story throughout the week of publication ranked on the top 10 list, so… it’s kind of a big deal.)

3. RIP #Google PageRank score: A retrospective on how it ruined the web — by Danny Sullivan, March 9

4. Moz trims product line to focus on search, lays off 28% of staff — by Barry Schwartz, August 17

5. Google expanded text ads are live, and device bidding & responsive ads for native roll out — by Ginny Marvin, July 26

6. Google is completely redesigning AdWords: Offers first peek — by Ginny Marvin, March 28

7. Google’s New SERP Layout: The Biggest Winners & Losers — by Larry Kim, February 24

8. Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps — by Greg Sterling, May 24

9. Everything you need to know about Google’s “Possum” algorithm update — by Joy Hawkins, September 21

10. The real impact of Google’s new paid search ad layout on organic search — by Winston Burton, March 28

Honorable Mention

Because obvi.

Search Engine Land’s Most Social Facebook Posts Of 2016

1. Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide — by Matt McGee, February 19

2. Google Panda Is Now Part Of Google’s Core Ranking Signals — by Barry Schwartz, January 12

3. Google Had A Major Core Ranking Algorithm Update This Past Weekend — by Barry Schwartz, January 12

4. Google has confirmed it is removing Toolbar PageRank — by Barry Schwartz, March 8

5. Google is completely redesigning AdWords: Offers first peek — by Ginny Marvin, March 28

6. Google expanded text ads are live, and device bidding & responsive ads for native roll out — by Ginny Marvin, July 26

7. Everything you need to know about Google’s ‘Possum’ algorithm update — by Joy Hawkins, September 21

8. Google+ Accounts No Longer Required For Leaving Local Reviews In Google — by Barry Schwartz, April 4

9. Study: Quality Backlinks & Comprehensive Content Are Still Biggest Factors In Google Rankings — by Greg Finn, January 20

10. iPhone Users, The AdWords App For iOS Has Arrived — by Ginny Marvin, January 28

Methodology: Top tweets were identified by native Twitter analytics. Top Facebook posts were identified using Simply Measured analytics.

The post Search Engine Land’s most engaging stories of 2016: A whole lotta Google appeared first on Search Engine Land.

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