Do Tablet Trends Support Google’s Shift To Combine Desktop & Tablet Targeting?
In the last three years, on the heels of Apple’s debut iPad in 2010, the rapid proliferation of tablet devices has changed the way consumers and...
6 Advanced Strategies For Optimizing PLA Campaigns
In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built...
4 Trends That May Surprise Online Marketers In 2013
Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid adoption of...
7 Optimization Strategies For A Limited Daily Search Budget
No matter what level your paid search program is operating at, whether small business or enterprise, inevitably some campaigns will outgrow the...
What’s The Next Big Metric For Creative Optimization?
As keyword lists expand, they often outgrow the groups that were initially created to contain them. For example, a group that started out with a...
5 SEM Tips For A Successful 2012 Holiday Season
The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown...
What You Need To Know For Competitive Keyword Analysis
Competitive keyword analysis should play in integral part in your paid and organic search optimization strategy. As paid search activity continues to...
Creative Testing For The Advanced Search Marketer, Part 3
For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering...
Creative Testing For The Advanced Search Marketer – Part 2
In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task....
Creative Testing For the Advanced Search Marketer, Part 1
In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task....
Accelerating Revenue Growth With Keyword Parity
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in...
Benefits Of Cross-Channel Analytics For Search Marketers
John Wanamaker once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the...
Preparing Your Search Program For Mobile In 2012
Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search...
What The Holidays Tell Search Marketers
I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season...
Digital Marketing Trends To Watch Out For In 2012
As you put the finishing touches on 2012 budgets and plans, it’s important to build a point of view on the future. While it’s impossible to...
How To Get Started With YouTube Promoted Video
Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube...
3 Tips Key To 2011 Holiday Advertising
Last holiday season, online consumers spent approximately $32.6 billion, a 12 percent increase from 2009. We can safely assume the trend will...
The Lazy Search Marketers Guide To Increasing Volume Without Adding New Keywords
Sick of spending afternoons reviewing raw query reports? We’ve all been there— pouring over keyword expansion tools trying to identify those...
The One Metric You Need To Optimize Across Paid & Organic Search
The importance of a combining SEO and SEM to optimize online performance is not a new idea. Paid advertising programs cannot be successful without...
Keeping Pace As Competition In Paid Search Heats Up
Back in December 2010, I was relatively convinced that click prices were going to continue increasing in 2011, but Marin Software recently released a...