In the last three years, on the heels of Apple’s debut iPad in 2010, the rapid proliferation of tablet devices has changed the way consumers and...
In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built...
Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid adoption of...
No matter what level your paid search program is operating at, whether small business or enterprise, inevitably some campaigns will outgrow the...
As keyword lists expand, they often outgrow the groups that were initially created to contain them. For example, a group that started out with a...
The holiday shopping season has always been the most profitable time of the year for online retailers. Search, display, social and mobile have shown...
Competitive keyword analysis should play in integral part in your paid and organic search optimization strategy. As paid search activity continues to...
For paid search programs, big and small, creative optimization remains one of the single most impactful strategies for increasing traffic, lowering...
In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task....
In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task....
As campaigns mature, keywords evolve from experiments to proven revenue drivers. Remembering to add a keyword to Bing after a successful trial in...
John Wanamaker once stated, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” One of the...
Between the rise of tablets and the continued proliferation of smartphones, 2012 is looking more and more like the year of mobile for search...
I realize most of us are already well-focused on 2012, so a look back at the 2011 holiday season may seem a bit dated. However, the holiday season...
As you put the finishing touches on 2012 budgets and plans, it’s important to build a point of view on the future. While it’s impossible to...
Earlier in the year, YouTube surpassed Yahoo as the world’s second largest search engine. In June 2011, ComScore reported that in the U.S., YouTube...
Last holiday season, online consumers spent approximately $32.6 billion, a 12 percent increase from 2009. We can safely assume the trend will...
Sick of spending afternoons reviewing raw query reports? We’ve all been there— pouring over keyword expansion tools trying to identify those...
The importance of a combining SEO and SEM to optimize online performance is not a new idea. Paid advertising programs cannot be successful without...
Back in December 2010, I was relatively convinced that click prices were going to continue increasing in 2011, but Marin Software recently released a...
