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https://relativityseo.com/seo-services/ Matt Lawson, Author at Search Engine Land - Page 2 of 3

Matt Lawson

Matt Lawson is Vice President of Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics.

Four Ways To Stay On Top Of Average CPC

Cost-per-click is a hugely important metric in AdWords. Columnist and Googler Matt Lawson dives deep into Google’s perspective on Average...

The Inside Scoop On AdWords Ad Rotation

Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current...

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