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Mona Elesseily, Author at Search Engine Land - Page 2 of 5

Mona Elesseily

Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).

5 Search Ad Copy Resolutions For 2015

It's often overlooked in favor of the new new thing, but contributor Mona Elesseily argues that overhauling ad creative can have an incredibly...

What’s Ahead For Paid Search?

As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can...

I Don’t Want No Scrub (Agency)

You know the song, so sing it with me people! I made some modifications to the lyrics below that demonstrate my point well: I don’t want no...

5 Ways PPC Can Make You A Smarter Marketer

I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get...

7 Landing Page Tests You Can Run Tomorrow!

For many years, I’ve been participating in sessions/panels in which I critique PPC landing pages volunteered by audience members. As crowds...

5 Ways To Jumpstart Facebook Ads

The Facebook Paid Ads program has tremendous potential if you know what trees to bark up. And if you’re willing to put effort into making your...

5 Tips To Fine Tune PPC Ad Copy

Of all the communicating we humans do, it’s estimated that only 7% of our message is transmitted by the words we choose, while the rest of our...

3 Common Landing Page Flops To Avoid

In a previous article, I covered 3 Common PPC Ad Copy Flops. In this article, I’ll cover common landing page flops and discuss ways in which pages...

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