Monica Wright – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Wed, 22 Jan 2020 18:17:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 Become a Search Engine Land MVP and you could win a FREE ticket to SMX! /become-a-search-engine-land-mvp-win-a-free-ticket-to-smx-327958 Wed, 22 Jan 2020 18:17:45 +0000 /?p=327958 Share and have a shot at scoring some sweet stuff.

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Our limited-time MVP promotion rewards you for spreading the word about Search Engine Land to your friends and colleagues. The more people you refer to become an MVP, the higher your position on the leaderboard. The top MVP wins a free All-Access pass to a U.S.-based Search Marketing Expo conference of your choice AND a limited-edition Search Engine Land MVP sweatshirt and t-shirt. Eleven runners-up also score a free sweatshirt and t-shirt.

Help your like-minded colleagues stay in-the-know on all-things search marketing by spreading the word AND have a shot at scoring some sweet swag while you’re at it!

Top MVP winners must reside and work in the U.S. This special promotion runs through February 14, so don’t wait!

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Search Engine Land’s Most Shared Stories on Facebook of 2012 /search-engine-lands-most-facebook-shares-of-2012-143950 /search-engine-lands-most-facebook-shares-of-2012-143950#comments Thu, 03 Jan 2013 15:00:19 +0000 http:/?p=143950 Today for our last installment top stories from the past year, we feature the most-shared stories on Facebook. Our little Panda friend made it in the headline nine times (“Nine times? Nine times.”– Quick, name the movie!)* Meanwhile, Google stories are  popular with our Facebook crowd, appearing in seventeen out of the top 20 headlines, […]

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Today for our last installment top stories from the past year, we feature the most-shared stories on Facebook. Our little Panda friend made it in the headline nine times (“Nine times? Nine times.”– Quick, name the movie!)*

Meanwhile, Google stories are  popular with our Facebook crowd, appearing in seventeen out of the top 20 headlines, same as the top shared stories on Google+.

As with our other top social stories of 2012, this list was generated by Social Crawlytics, a social analytics tool that crawls and provides social activity for each URL on a website. The tool only tracks Facebook shares, so this list doesn’t include Facebook likes or comments posted.  Our Facebook plugin is configured to show “Shares”, “Likes” and “Comments,” so the the displayed number you see on an article is different than you see here.

1. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More (512)

2. Google Pushing Out Panda Update 3.9 Tonight (347)

3. Google’s Gags Go Worldwide For April Fool’s Day 2012 (313)

4. Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English (307)

5. For Social Media Marketers, SEO Is Much More Popular Than PPC (306)

6. Facebook Gets Into Local Search With “Facebook Nearby” For iOS & Android (270)

7. Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries (249)

8. Google Launches Knowledge Graph To Provide Answers, Not Just Links (240)

9. Google Says Panda 3.4 Is ‘Rolling Out Now’ (239)

10. Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles (185)

11. Google Panda 3.2 Update Confirmed (180)

12. Ex-Googler: “To Please Google With Your SEO, Forget About SEO” (176)

13. Google Panda Update 20 Released, 2.4% Of English Queries Impacted (175)

14. 2012 Year In Review: Important Shifts In Google SEO (164)

15. This Year, NORAD Tracks Santa With Microsoft & Bing, Not Google (160)

16. Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) (148)

17. Official Google Panda Update Version 3.8 On June 25th (143)

18. Study: 39% Of Google Search Referrers Now “Not Provided” (131)

19. Google Maps Is Back On The iPhone: Native iOS App Released (131)

20. Confirmed: Google Panda Refresh #22 On November 21st; 0.8% Of Queries Impacted (129)

*You really need the answer, don’t you? It’s Ferris Beuller’s Day Off.

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The Hottest Reads In Search & Social In 2012 /the-hottest-reads-in-search-social-for-2012-143975 /the-hottest-reads-in-search-social-for-2012-143975#respond Wed, 02 Jan 2013 21:52:28 +0000 http:/?p=143975 We already shared the news that Jordan Kasteler took home the top prize and had a second entry in our overall list of most read columns for the year, both of which appeared here in the Search & Social column, alongside several other worthy reads. In 2012, “social signals” became one of the most talked […]

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We already shared the news that Jordan Kasteler took home the top prize and had a second entry in our overall list of most read columns for the year, both of which appeared here in the Search & Social column, alongside several other worthy reads.

In 2012, “social signals” became one of the most talked about topics among SEO’s and social media marketers, as the prevalence of Google+ and Bing/Facebook social results have captured our attention.

Social search for Facebook, Bing, Google and Twitter

Yet many feel we’re still very much in the early stages of social signals having a major impact in general search engine results. That should make for an interesting 2013!

Beyond that, there are also other opportunities to optimize your content for both search engines and social media platforms, as our columnists also covered some unique uses of social media in 2012, while sharing successful tactics and tips.

In our book, there’s more to popular content than just being liked, shared or tweeted – we’ve seen significant engagement with the following articles, making them our most read columns in Search & Social for 2012:

    1. The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now – Jordan Kasteler
    2. Social Search: Dead On Arrival? Or On Life Support?  – Trond Lyngbø
    3. The Hidden Cost Of Cheap SEO & Social Media Labor  –  Jordan Kasteler
    4. Why Pinterest Is NOT Your SEO Miracle Worker – Jordan Kasteler
    5. Optimize Facebook Open Graph Tags: They Are the 50% – Aaron Friedman
    6. How To Improve Site Credibility Through Search & Social Media – Jordan Kasteler
    7. Guide To Finding Linkbuilding Targets With Social Media – Jordan Kasteler
    8. Helping Or Hurting: The Debate Over Google+ Local – Jordan Kasteler
    9. Making Your Site Sticky For Both Search & Social Users – Jordan Kasteler
    10. 9 Search & Social KPIs To Start Tracking Right Now – Jordan Kasteler
    11. It’s Not WHAT You Need to Go Viral – It’s WHO -Jordan Kasteler
    12. Google Search Results Show Some Facebook User Posts Leaking Out Of Walled Garden – Sean Carlos
    13. Is Presentation More Important Than Content Itself? – Jordan Kasteler
    14. Google+ Growing Your Social Network: Quantity vs. Quality – Aaron Friedman
    15. How Social Signals Could Potentially Influence Local Search Results –  Selena Narayanasamy
    16. 14 Ideas To Utilize Custom Variables For Search & Social Tracking – Jordan Kasteler
    17. 7 Important Digital Assets To Optimize Brand Exposure – Aaron Friedman
    18. 6 Ways To Integrate Your On-Site & Social Efforts –  Selena Narayanasamy
    19. How To Tweet What You Want, Because Content Matters – Aaron Friedman
    20. The Social Funnel: What You Lose When You Ignore It – Jordan Kasteler
    21. Take Twitter Campaigns To The Next Level With SEO Data – Jim Yu
    22. Why Entity Search Will Be Controlled By Social Media – Aaron Friedman
    23. The Double-Edged Sword Of Social Media – Rick DeJarnette
    24. Free Things & Stupid People Help Us Win The Internet – Aaron Friedman
    25. How To Prioritize The Long Tail With Twitter – Aaron Friedman

If you noticed an repetitive trend in this list, you’re not crazy. The bulk of the search and social columns this year were written by Kasteler and Friedman. Even better, Kasteler’s upcoming Search & Social column is all about how to promote your content socially and in search to maximize its reach. Clearly, you’ll be learning from the best!

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Search Engine Land’s Top Tweeted Stories Of 2012: Pandas, Google and a Zuckerberg /top-tweeted-stories-of-2012-pandas-google-and-a-zuckerberg-143607 /top-tweeted-stories-of-2012-pandas-google-and-a-zuckerberg-143607#comments Wed, 02 Jan 2013 14:00:55 +0000 http:/?p=143607 There’s no question, the Search Engine Land Twitterverse likes to talk about the Panda updates. We took a look at the top tweeted stories of 2012 using Social Crawlytics, and without a doubt, Google and Panda-related stories trumped much of the Twitter activity in the past year. Mark Zuckerberg did make an appearance in one of […]

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There’s no question, the Search Engine Land Twitterverse likes to talk about the Panda updates.

We took a look at the top tweeted stories of 2012 using Social Crawlytics, and without a doubt, Google and Panda-related stories trumped much of the Twitter activity in the past year. Mark Zuckerberg did make an appearance in one of our top-tweeted headlines, but in the context of search.

So here they are, the top tweeted Search Engine Land posts of 2012!

1. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More (1,931 tweets)

2. For Social Media Marketers, SEO Is Much More Popular Than PPC  (1,880 tweets)

3. Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles (1,567 tweets)

4. Google Pushing Out Panda Update 3.9 Tonight (1,521 tweets)

5. Google Launches Knowledge Graph To Provide Answers (1,457 tweets)

6. Ex-Googler: “To Please Google With Your SEO, Forget About SEO” (1,283 tweets)

7. Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English (1,205 tweets)

8. Google Panda Update 20 Released, 2.4% Of English Queries Impacted (1,114 tweets)

9. Google Places Ranking Factors – The PhD Version (1,074 tweets)

10. 2012 Year In Review: Important Shifts In Google SEO (1,074 tweets)

11. The Difference In Keyword Research For SEO vs. PPC (1,067 tweets)

12. Study: 39% Of Google Search Referrers Now “Not Provided” (1,051 tweets)

13. Google Says Panda 3.4 Is ‘Rolling Out Now’ (1,025 tweets)

14. Official Google Panda Update Version 3.8 On June 25th (1,011 tweets)

15. Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) (996 tweets)

16. Google’s Gags Go Worldwide For April Fool’s Day 2012 (994 tweets)

17. Google Panda 3.2 Update Confirmed (943 tweets)

18. Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries (930 tweets)

19. Zuckerberg On Search: “At Some Point, We’ll Do It” & Be “Uniquely Positioned” (916 tweets)

20. Google Bringing In More Than $100 Million Per Day Via AdWords (915 tweets)

Tomorrow we’ll post the top liked stories on Facebook, so be sure to check back then. Happy 2013!

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Search Engine Land’s Most Popular Stories On Google+ In 2012: Panda, Knowledge Graph & SEO /most-popular-stories-on-google-143594 /most-popular-stories-on-google-143594#comments Fri, 28 Dec 2012 14:00:04 +0000 http:/?p=143594 It’s started, the top lists of 2012! Over the next few days, we’ll be posting a series of these, including the most read Search Engine Land stories, the most tweeted ones and the ones most liked on Facebook. But to kick it off, the stories with the most +1’s on Google+. How did we collect […]

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It’s started, the top lists of 2012! Over the next few days, we’ll be posting a series of these, including the most read Search Engine Land stories, the most tweeted ones and the ones most liked on Facebook. But to kick it off, the stories with the most +1’s on Google+.

How did we collect this data? Search Engine Land columnist Annie Cushing suggested we use Social Crawlytics, a tool that easily crawls the site and reports on the social activity for each URL. If you haven’t checked it out, go do so. It’s free to get started.

A few observations while aggregating list:

  • Seventeen of the top 20 stories have the word “Google” in the headline. People on Google+ sure like stories about Google!
  • Eight of these stories have the word “Panda” in the headline, so Google’s Panda Update that began in 2011 made news all through 2012
  • Three stories mention “SEO” in the headline

Without further ado, here are our top stories with the most +1’s from 2012, with the number of +1’s each received shown after the headline:

1. Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More (490)

2. Google Launches Knowledge Graph To Provide Answers (336)

3. Google Pushing Out Panda Update 3.9 Tonight (278)

4. The Definitive Guide To Google Authorship Markup (268)

5. Official: It’s Google Panda Update 23, Impacting ~1.3% Of Queries (266)

6. For Social Media Marketers, SEO Is Much More Popular Than PPC (263)

7. Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English (234)

8. WSJ Says Big Google Search Changes Coming? Reality Check Time! (231)

9. Back To The Future: Google Announces A Meta Keywords Tag Just For News Articles (229)

10. Google Panda 3.2 Update Confirmed (213)

11. Ex-Googler: “To Please Google With Your SEO, Forget About SEO” (208)

12. Google Panda Update 20 Released, 2.4% Of English Queries Impacted (206)

13. Google Places Ranking Factors – The PhD Version (194)

14. Facebook Gets Into Local Search With “Facebook Nearby” For iOS & Android (172)

15, Google Says Panda 3.4 Is ‘Rolling Out Now’ (170)

16. Panda Update 3.92 Rolling Out (Or Is It Panda 20 Time?) (161)

17. Google’s Gags Go Worldwide For April Fool’s Day 2012 (155)

18. 2012 Year In Review: Important Shifts In Google SEO (144)

19. Study: 39% Of Google Search Referrers Now “Not Provided” (142)

20. Google Plus Connections Are The New Links (126)

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The Google Dance: Google’s Eric Schmidt and PSY Dance “Gangnam Style” /googles-eric-schmidt-dances-gangnam-style-134575 /googles-eric-schmidt-dances-gangnam-style-134575#comments Thu, 27 Sep 2012 15:02:46 +0000 http:/?p=134575 Technology news site The Verge shared a photo and video of Google chairman Eric Schmidt doing the “Gangnam Style” dance while visiting Korea this week. He took a break from his tour of East Asia where he is launching the Nexus 7 to meet the PSY – the rapper behind the record-breaking viral YouTube hit. […]

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Google's Eric Schmidt "Gangnam Style"

Technology news site The Verge shared a photo and video of Google chairman Eric Schmidt doing the “Gangnam Style” dance while visiting Korea this week. He took a break from his tour of East Asia where he is launching the Nexus 7 to meet the PSY – the rapper behind the record-breaking viral YouTube hit. It’s a good thing he brought his dancing shoes. The song is currently number two in the country on the Billboard’s Top 100.

Hankyung journalist Kim Kwang-hyun intially shared the photo in a tweet. You can also get a brief sense of Schmidt’s dancing skills in the video below. Perhaps we can say that “Gangnam Style” should be considered the official Google Dance.

http://www.youtube.com/watch?v=s-EWailoPoQ

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Google Emails Authorship Confirmations To Bloggers /google-emails-authorship-confirmations-to-134178 /google-emails-authorship-confirmations-to-134178#comments Mon, 24 Sep 2012 16:24:39 +0000 http:/?p=134178 Did you receive an email from Google Authorship this morning? It seems that many writers and bloggers who work with sites that have set up Google Authorship have received email confirmations from Google today, confirming their participation. The email welcomes the participant to Google Authorship, and shows how authorship works in search results. Here’s the […]

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Did you receive an email from Google Authorship this morning? It seems that many writers and bloggers who work with sites that have set up Google Authorship have received email confirmations from Google today, confirming their participation.

The email welcomes the participant to Google Authorship, and shows how authorship works in search results. Here’s the email:

Not everyone who uses authorship received confirmations, however. Only a few of us here at Search Engine Land and Marketing Land received the email, so it’s unclear what the criteria was to get one.

At SMX Advanced 2011, Matt Cutts announced the Google initiative for attributing authors. Authorship has expanded quite a bit since then, make sure to check out our latest posts on the topic listed below. And if you are headed to SMX East in NYC next week, don’t forget to attend the From Authorship To Authority: Why Claiming Your Identity Matters session on Wednesday, October 3rd.

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Movember SEO Moustache Competition Raises $17,000 For Cancer Research /movember-seo-moustache-competition-raises-17000-for-cancer-research-103432 /movember-seo-moustache-competition-raises-17000-for-cancer-research-103432#comments Fri, 02 Dec 2011 18:28:25 +0000 http:/?p=103432 What started out as a friendly rivalry between Bing’s Duane Forester and Google’s Matt Cutts  resulted in $17,000 for the Movember, a moustache campaign to raise awareness and funds for cancer research, specifically prostate cancer. Mike Halvorsen set up the competition while at SMX Advanced. There were 83 participants in the Search For The Cure […]

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What started out as a friendly rivalry between Bing’s Duane Forester and Google’s Matt Cutts  resulted in $17,000 for the Movember, a moustache campaign to raise awareness and funds for cancer research, specifically prostate cancer. Mike Halvorsen set up the competition while at SMX Advanced.

There were 83 participants in the Search For The Cure team, many familiar faces from the search community. Duane Forester, the team captain, raised $3,667. Matt Cutts raised $3,721. SEOs were exchanging photos as well as quite a few digs at each other all month via Twitter using the #seostache hashtag. We’ve been positing mustache progress throughout Movember on our Facebook page.

Duane, Mike and Matt sporting their final 'staches for Movember.

Along side the Search For The Cure team, Halvorsen also coordinated The Manta Moustaches, which raised $3,000.

According to Movember.com:

  • 1 in 6 men will be diagnosed with prostate cancer in their lifetime
  • 1 in 8 women will be diagnosed with breast cancer
  • Every 15 minutes, a man dies of prostate cancer in the US.
  • Prostate cancer is the second-leading cause of cancer death in men
  • In 2010, there were only 64,927 Americans who participated in Movember, but they raised $7.5m.

The numbers from this year are not in yet, but given the amount of press it has received this year, it should be an even bigger year. Of course, donations are accepted year round.

Halvorsen says, “Next Movember, I would like to see more people in our industry grow a mustache for a good cause. Men’s Health issues often go overlooked. What better way to bring awareness than with a lip sweater?”

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What Businesses & Brands Can Use Google Plus Pages For Now /what-businesses-brands-can-use-google-plus-pages-for-now-101121 /what-businesses-brands-can-use-google-plus-pages-for-now-101121#comments Tue, 15 Nov 2011 16:59:28 +0000 http:/?p=101121 Initially, when I was pulling a Google+ presentation together for PubCon last week, branded business pages were not “allowed” at the time. However, the features businesses can use to increase traffic and grow a following on Google Plus are pretty much the same as before branded pages were launched. For the record, this is not […]

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Initially, when I was pulling a Google+ presentation together for PubCon last week, branded business pages were not “allowed” at the time. However, the features businesses can use to increase traffic and grow a following on Google Plus are pretty much the same as before branded pages were launched.

For the record, this is not a how to create your business page on Google+ tutorial, Danny Sullivan already covered that last week.  This is about using the Google+ features as business tools, and capturing an audience to supplement what you already do on other social networks.

Think About Monitoring Your Brand Using Sparks

If you are still trying to figure out what Sparks is useful for, it is trending content found elsewhere on the Web. You can use Sparks to your advantage, as this can be inspiration for blog post ideas, used for commenting on popular news items, or simply monitoring content on the Web about your site.

You can see who is referring back to you, or other other mentions. This is what your biggest fans and employees may have already done. Think of it as an extended monitoring tool.

Think About Your Google+ Profile

Just like when branded URLs were released in Facebook, there may be a mad rush to secure popular brand names. But it’s likely that Google will be monitoring this closely, so use your real business name.

Think of how you approach your Google Place listing, or other local listings. Make sure to completely fill out your profile, and use video and images.

There are three things you should know about when you create your Google+ page:

  1. A Google+ Page cannot follow someone unless he/she follows them first
  2. A branded Google+ Pages cannot mention someone unless that person follows them
  3. If someone removes a Google+ Page from his/her circles, that person is removed from the Page’s circles as well

What Not To Do With Google+ For Businesses

Of course the first thing I did when Google+ for brands launched was look for Facebook (not that there was any expectation that Facebook would be here), and couldn’t immediately tell which listing was the real Facebook:

However, this is a good representation of how claiming and verifying your brand is valuable. There are some obvious inaccurate choices in the suggestion area, but I can’t easily tell if they have an official profile or not.

Likewise, make sure the content of your Google+ page accurately represents your brand strength. For example, PBS is a national brand with popular programming that’s syndicated all over the world. Sadly, there is no video content on the PBS Google+ profile.

Amazon is a great brand – I think of Amazon, I think of books, the Kindle Fire which goes on sale today, Amazon Prime, and well, shopping. I love the tagline – Earth’s Biggest Selection.

But why are there boxes on their Google Plus brand page?

Clearly they can’t favor certain titles, but the images chosen are a bit bland. While choosing images for your Scrapbook is tough, but you can get creative by dicing up one large image of your logo, for example.

Think About Your Circles

How do you communicate with your customers now?

This is an opportunity to segment customers, potential customers, leads and other people you do business with. Some ideas include:

  • Newbies
  • Researchers
  • Loyalists
  • Big Spenders
  • Locals
  • From Away

Some of my Favorite labels by Andrew Shotland include:

  • Annoying
  • Complainers
  • Daddy Warbucks

Think About Basic Features As Business Tools

The word “Hangouts” may seem a bit too casual for business use, but they can be creatively used for promotional and outreach purposes. For example, you can use it to announce or launch new projects, have a live Q&A, and provide access to hard to reach people within your organization.

The Muppets got on this right out of the gate, offering a hangout last week leading up to the release of the movie this month. Granted, it’s The Muppets, but the key is offering accessibility. (Side note: I’m reminded of Santa Claus who used to broadcast on UStream – even his office was decorated. But that was a one way video using chat.)

There has been rumored additional business functionality based on digging into the source code, including:

  • Google Voice integration
  • Google “Meeting”
  • Document sharing
  • Whiteboard functions
  • Calendar integration
  • Ability to record meetings
  • Google+ “Wall”

(See additional sources: Marketers Root For Expanded Opportunities Represented by Google+ and from Florian Rohrweck at Stilbruch)

How Google Plus Brand Pages Will Be Used In Search

It’s changing fast. Just yesterday, it was discovered that Google+ branded pages are appearing in search results (thanks to Melanie Phung  for the tip) – and you can add a brand to circles directly from a search result page. Of course this isn’t a surprise, it was just a matter of when.

When Google+ first launched this summer like most brands, SEL jumped on the bandwagon. Within days, it was delivering 22% of all social traffic, while not cannibalizing Twitter referral traffic – the pageviews from Google+ were all supplemental traffic.

When the official branded pages were announced, on the first day the posts on Google+ and the posts on Facebook delivered the same amount of traffic to the site.

It will be exciting to watch how traffic normalizes between the big social channels and the integration with Google Analytics, but until then, the focus is developing the audience and brand using the content we have and the tools Google provides.

You can also now add Search Engine Land to your Google+ circles and keep up with us on the service.

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