Local Businesses Need To Expand & Refine Advertising Approach
With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying...
Natalie Wuchenich
Natalie Wuchenich is Director, Research for the Local Search Association and the National Marketing Division (NMD).
Mobile Growth Highlights Importance Of Comprehensive Local Strategy
This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the...
Why Mobile & Online Coupons Are Fastest-Growing Platforms For Local Business Advertising
We all know that local search is a hot topic in today’s search space. For further proof, look no further than the latest “State of Local...
5 Considerations For Connecting With Local Searchers
These days, local business owners are regularly faced with the question of where to advertise to attract new customers. While there’s basic...