Study: Rich Media In Search Drives Increased Click-Through
Is ranking in the number one position a guaranteed way to earn the lion's share of clicks from search? Columnist Nathan Safran's research suggests...
Nathan Safran is the CEO and founder of Blue Nile Research, a market research/thought leadership firm. Nathan helps firms of all sizes create industry leading research studies and thought leadership.
Is ranking in the number one position a guaranteed way to earn the lion's share of clicks from search? Columnist Nathan Safran's research suggests...
Columnist Nathan Safran takes a look at where Google is heading -- and what challenges it faces -- in the age of...
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword...
It's important for SEO professionals to be well-versed in search, but columnist Nathan Safran reminds us that true leaders understand the bigger...
Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had...
When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO)...
The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like...
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our...
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is...
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available...
The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of...
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a...
It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up...
I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do...
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes...
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together...
When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it...
Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent,...
The SEO industry has undergone significant changes in the last 12+ months. Search has gained greater legitimacy as a marketing channel as budget...
Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and...