10 Takeaways From #LSA14 On The Future Of Local Advertising
Where is the local advertising space headed? How will local marketers succeed in an increasingly fast-changing and competitive marketplace? At the...
Neg Norton
Neg Norton is president of the Local Search Association, leading the best local search marketers who deliver cutting-edge solutions spanning digital, print, mobile and social media that help local businesses succeed. Follow @LocalSearchAssn on Twitter.
Survey: Older Generations Embrace Mobile As Local Shopping Companion
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process....
How Local Businesses Can Overcome Obstacles To Mobile Conversion
For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase...
7 Takeaways From The Local Search Association Annual Conference
Earlier this month, local search marketing leaders from the U.S., Canada and 12 other countries gathered in Las Vegas for the Local Search...
Five Steps To Successfully Navigate Negative Online Reviews
Last month, D.C. contractor Dietz Development made news when it filed a $750,000 Internet defamation lawsuit against its former customer, Jane Perez,...
6 Key Takeaways From The Local Search Association’s Inaugural Conference
Over the course of four jam-packed days last month, local search professionals from across the country and around the world gathered in Las Vegas for...
From Mobile To iPad: Latest Opportunities For Growth In Local Advertising
At the end of last year, I predicted that mobile would drive local search growth in 2010. With smartphone use on the rise—specifically among...
New Online Destinations Create Local Marketing Opportunities For Small Businesses
These days, local marketing can seem a lot more complicated to the average small business owner than it used to be—and for very good reason....
Predictions For The Changing Local Search Landscape In 2010
To many of us, 2009 couldn’t end soon enough. But today we have fresh optimism about what’s in store for 2010. I sense a cautious sense of hope...
Relating Gladwellian Concepts To Local Search
Depending on whom you ask, the search industry is either reaching a tipping point, or it has already passed it. Online search is an unstoppable...
2009: Is The Glass Half Full Or Half Empty For the Yellow Pages Industry?
Challenges are certain, but we’ll prosper by focusing on strengths and available opportunities The one thing that’s certain about 2009 is...
Small, Local Businesses Taking Economic Downturn In Stride
The economic downturn is a reality, but the specific ways that it affects businesses run the gamut based on the size and type of business. During...
Micro-hoo, AOL-hoo, Goog-hoo: The Internet Yellow Pages Perspective
Over the past few weeks, and for many more to come, there will be a lot of debate about search engine consolidation. Today, the talk du jour is a...