7 tactics to drive more links to your website
Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing...
Paddy Moogan
Paddy is the co-founder of Aira, a digital marketing agency based in Milton Keynes in the UK. He has been working in SEO since around 2004 when he got bored studying for his Law degree and decided to build websites and learn to make money via Adsense. He now runs Aira who specializes in SEO, PPC and content-led link building campaigns, working with clients or all shapes and sizes around the world.
How to choose the best content format for link building
Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their...
A checklist: Important SEO points to cover in a content campaign
Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and...
Smart content execution will net a lot of inbound links
Ever wonder why that link-building campaign you spent a ton of time and money on didn't take off? Contributor Paddy Moogan offers 5 content execution...
Getting it done: how to overcome common link building blockers
Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify...
Case Study: Which Online Grocer Has The Best Conversion Process
Some of you may remember my debut Search Engine Land post which looked at the process for buying an iPhone 4 on various UK retailers. The article...
Case Study: Who Has The Best Conversion Process For Buying An iPhone?
Now that you can get the iPhone 4 on various networks in the UK, I decided to compare the process of buying one from the leading retailers to see...