m88 asia
Pamela Parker – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Tue, 26 Feb 2019 16:31:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 Help us update the Periodic Table of SEO Success Factors /help-us-update-the-periodic-table-of-seo-success-factors-313015 Tue, 26 Feb 2019 16:31:02 +0000 /?p=313015 We're working on a refreshed version of this SEL stalwart, and we need your input and experience.

The post Help us update the Periodic Table of SEO Success Factors appeared first on Search Engine Land.

]]>
Every two years since 2011, Search Engine Land has taken a fresh look at all the elements that impact your success in search engine optimization, mapping them out on our Periodic Table of SEO Success Factors.

While our staff includes some of the industry’s leading lights, we wouldn’t be where we are today without you — the community that makes our SMX conferences great by speaking and attending, and also contributes insightful content to our site. We know you’re on the front lines doing SEO and SEM every day, and you bring a valuable perspective to everything we do.

That’s why, as our editors update the Periodic Table of SEO Success Factors, which we plan to unveil at SMX Advanced in Seattle, we’re turning to you to help us gauge the relative importance of the different factors we include (things are ever-changing in our industry, after all), and also to help us identify anything we’ve missed that may be new on the horizon.

Please take our survey and weigh in with your opinion based upon your experience, and we’ll use the results to guide us in compiling the 2019 edition. As you look at the factors, keep in mind that we’re seeking to draw a broad outline of the areas that contribute to SEO success, rather than to compile a list of the tens of thousands of signals that go into algorithms at Google and at Bing. And don’t forget that these are success factors, not just ranking factors.

Thanks in advance for your input!

Take the survey

The post Help us update the Periodic Table of SEO Success Factors appeared first on Search Engine Land.

]]>
Entries are open for the 2019 Search Engine Land Awards /entries-are-open-for-the-2019-search-engine-land-awards-311091 Sat, 26 Jan 2019 00:24:07 +0000 /?p=311091 Through March 8, get Super Early Bird rates on your entry fees for the industry's most prestigious awards competition.

The post Entries are open for the 2019 Search Engine Land Awards appeared first on Search Engine Land.

]]>
The industry’s most prestigious awards competition is now accepting submissions in 17 categories, such as Best Overall SEM Initiative and Best Overall SEO Initiative (with separate contests for small business versus enterprise), and also featuring opportunities to recognize outstanding results in verticals like retail, local and B2B. Additionally, we’ll award the Agency of the Year, In-House Team of the Year and Search Marketer of the Year — some of the highlights of the Search Engine Land Awards, now in their fifth year.

If you’ve done the hard work and achieved remarkable results, what could be better than being recognized in front of your high-performing peers at our SMX Advanced conference in Seattle? The conference will take place June 3-5 this year, with the awards celebration at Seattle’s Museum of Pop Culture. Attendees will include not just the awards finalists, but all SMX Advanced All-Access attendees and EXPO+ Pass holders, ensuring that the entrants who rise to the top get the spotlight they deserve for leading innovation in the industry.

The judging will be performed by our own editor-in-chief Ginny Marvin, along with editors Barry Schwartz, Greg Sterling and Detlef Johnson. Assisting them will be Brad Geddes and Matt Van Wagner, who play important roles in putting our SMX programming together, and they’ll also be joined by representatives from Google and Bing.

How to enter

First, review all categories and entry criteria here. Next, create an account and begin the application process. We recommend that you log in and review how the application process is structured for the category (or categories) you plan to enter before preparing submission materials. You may also complete the entry process in phases until the deadline. For additional information, read the FAQ and Rules & Regulations.

Fees & Deadlines: 

  • Now – March 8: Submission period for Super Early Bird rates ($295 / entry)
  • March 9 – April 12: Submission period for Early Bird rates ($395 / entry)
  • April 13 – April 26: Submission period for standard rates ($495 / entry)

The post Entries are open for the 2019 Search Engine Land Awards appeared first on Search Engine Land.

]]>
In-depth with Bing Webmaster Tools — the definitive guide /in-depth-with-bing-webmaster-tools-the-definitive-guide-310157 Wed, 09 Jan 2019 20:45:19 +0000 /?p=310157 Get up close and personal with the functionality offered in Bing Webmaster Tools in this six-part series.

The post In-depth with Bing Webmaster Tools — the definitive guide appeared first on Search Engine Land.

]]>
You’re probably familiar with Google’s Search Console, but have you thoroughly explored the tools provided by Bing? If not, this series written by contributor and Bing search evangelist Christi Olson is for you.

Its six parts dive deep into the wide-ranging functionality available in this free tool so that you can take advantage and improve your site’s ranking in search.

Racer on starting line

Part 1

If you are new to Bing’s webmaster toolset, this detailed guide will get you started and on your way to better rankings on Bing. Read more

Analytics reports

Part 2

Dive into four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data. Read more

SEO Analyzer

Part 3

Get in-depth info about the Diagnostics & Tools and Security sections in Bing Webmaster Tools. Read more

Webmaster API

Part 4

Get insights on widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance. Read more

Mobile friendliness tool

Part 5

Learn all about the free publicity tools Bing offers in part 5 of our Bing WMT series. Read more

SEO analysis detail

Part 6

Discover how to customize and configure reports within BWT so you can zero in on what you need quickly and efficiently. Read more

The post In-depth with Bing Webmaster Tools — the definitive guide appeared first on Search Engine Land.

]]>
Copie Editor Wantd, Applie Within /copie-editor-wantd-applie-within-220730 /copie-editor-wantd-applie-within-220730#respond Wed, 13 May 2015 14:08:14 +0000 http:/?p=220730 If you have a burning desire (and the strong skills) to correct typos and grammatical errors, we may have the perfect opportunity for you.

The post Copie Editor Wantd, Applie Within appeared first on Search Engine Land.

]]>

Do you cringe when you see a typo in a headline? When you see “Adwords” instead of “AdWords,” does it drive you crazy? Do you write comments on posts pointing out grammatical errors in the text?

Well, here’s your big chance to eliminate these pesky problems, at least on the virtual pages of Search Engine Land and Marketing Land! We’re now accepting applications for a Copy Editor position, which is described in more detail below.

This is a full-time, salaried, telecommuting position. (You’ll be able and expected to work from your home office.) The successful candidate will understand that news happens around the clock — i.e., this is not always a 9:00 a.m. to 5:00 p.m. position. Applicants must have U.S. work rights/privileges. Instructions for applying are included after the job listing.

Copy Editor/Editorial Assistant

The Copy Editor/Editorial Assistant is a member of the the Third Door Media editorial team that works with both the Features group and News team to ensure content meets standards for publishing on Search Engine Land and Marketing Land. As part of the Features group, this person works with contributed content and outside columnists. This position reports to the Executive Features Editor.

Primary Job Duties

  • Assist in maintaining the schedule and managing workflow for assigned features, columns and authors for SEL & ML
    • Ensure columnists are filing on deadline and on topic as assigned
    • Answer columnists’ questions as appropriate and channel other requests and questions to the appropriate staff member
  • Copy edit and prep columns for publication
    • Includes checking for valid/appropriate links
    • Validate appropriate image permissions
    • Line edit for typos/proper spelling, grammar structure, style, etc.
    • Ensure formatting and image placement are in keeping with editorial style
    • Add sub-headings, meta tags and related articles as appropriate.
  • Copy edit news briefs/top news stories and other features written by editorial staff on SEL/ML.
  • Review/edit other editorial communications as needed (ex. contributor newsletter)

Secondary Job Duties

  • Provide support in maintaining the editorial calendar and columnists’ assignments
  • Help manage contributing columnist contact information/profile database
  • Assist in gathering data as needed for reporting or planning
  • Other duties as assigned by Executive Features Editor

Skills & Experience

  • Journalism / Communication background preferred
  • Strong English skills / copy editing experience
  • Attention to detail and outstanding organizational abilities
  • Strong working knowledge of online marketing terminology and trends.
  • Working knowledge of WordPress / Basic HTML skills.
  • Basic image editing skills.

Job Details & Candidate information:  Candidates should be able to work independently and be productive from a home office and be a “people person” who can develop a smooth working relationship with contributing columnists. Experience in online marketing and social media skills highly desired. Some travel may be required.

Salary Information

Salary for this position will depend on experience and qualifications. Third Door Media offers full-time employees a 401k program and a generous paid time off policy.

How To Apply

Applicants must possess U.S. work rights/privileges.

We’ll accept applications from qualified candidates via email. You can be formal and send a resumé and cover letter if you want, or you can take the more casual route and just tell us what you think we should know about you. Either way, we’d like to know:

  • Who you are and what you’re doing now
  • Your background in journalism (if any)
  • Your background in editing and writing (with samples, please)
  • Why you think the position is a great fit for you
  • Why you think you’re a great fit for us
  • Etc.

Send your application to jobs@searchengineland.com as soon as possible, and be sure to put the name of the position as the subject of your email. We’re not going to put a specific deadline for this, but we do want to bring a great person on board as soon as possible. So, if you’re interested, don’t delay. We look forward to hearing from you!

The post Copie Editor Wantd, Applie Within appeared first on Search Engine Land.

]]>
/copie-editor-wantd-applie-within-220730/feed 0
Changes Afoot At Search Engine Land & Marketing Land Columns /changes-afoot-at-search-engine-land-marketing-land-columns-168532 /changes-afoot-at-search-engine-land-marketing-land-columns-168532#comments Thu, 01 Aug 2013 19:53:59 +0000 http:/?p=168532 I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you’ll be able to find […]

The post Changes Afoot At Search Engine Land & Marketing Land Columns appeared first on Search Engine Land.

]]>
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners.

The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to let you know where you’ll be able to find the contributors and content you’ve grown to know and appreciate.

When we launched Marketing Land, it was an acknowledgment that the world of online marketing was changing dramatically. A lot of folks who’d started out in search were now turning the expertise they’d gained to other channels, such as social or programmatic display. And mobile was becoming a substantial and undeniable means for customers to interact with brands. What we were covering on Search Engine Land wasn’t exactly just search marketing any more — hence the need for a new home for this broader online marketing content.

But, until the last couple of months, we still published contributed content at Search Engine Land that deserved, and appealed to, a much wider audience of online marketers. We’ve rectified that and here’s where you’ll find them now:

  • If you’ve enjoyed the Search & Conversions or Search & Analytics columns on SEL, you can now find them as part of the Analytics & Marketing column on Marketing Land.
  • Search & Social has become part of our popular Social Media Marketing offering on Marketing Land.
  • Fans of the SEL Mobile Search column can find this great content, and more, in the ML Mobile Marketing column.
  • Search & Display readers can find those columnists over at our Display Advertising column on ML.
  • Readers of Keywords & Content and Search & Usability should turn their attention to the super-valuable Content Marketing column.
  • As we’ve made these moves to Marketing Land, we’ve also focused our efforts here, folding In-House Search Marketing, Multinational Search and Enterprise SEO into All Things SEO; meanwhile Search & Retail and Enterprise SEM are now part of Paid Search.

If you haven’t checked out our columns line-up on Marketing Land, or even here on Search Engine Land, let me encourage you to do so. I think you’ll find insights you can put to work in your marketing efforts right now, as well as perspectives to inform your strategies going forward. Thanks as always to our wonderful readers and generous contributors!

The post Changes Afoot At Search Engine Land & Marketing Land Columns appeared first on Search Engine Land.

]]>
/changes-afoot-at-search-engine-land-marketing-land-columns-168532/feed 6
Wisconsin State Court OKs Bidding On Trademarks In Paid Search /wisconsin-state-court-oks-bidding-on-trademarks-in-paid-search-149294 /wisconsin-state-court-oks-bidding-on-trademarks-in-paid-search-149294#comments Fri, 22 Feb 2013 13:00:09 +0000 http:/?p=149294 A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s conclusions are in line with search engines’ policies with regard to trademark bidding and with a Federal case decided last year in California. The Wisconsin case, […]

The post Wisconsin State Court OKs Bidding On Trademarks In Paid Search appeared first on Search Engine Land.

]]>
Image courtesy Shutterstock.com

Image courtesy Shutterstock.com.

A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s conclusions are in line with search engines’ policies with regard to trademark bidding and with a Federal case decided last year in California.

The Wisconsin case, which involved two personal injury law firms, centered around what it means to “use” a name for advertising purposes.

In the 2009 lawsuit, the owners of the Habush Habush & Rottier firm accused competitor Cannon & Dunphy of violating their privacy by using the terms “Habush” and “Rottier” as keywords in their search advertising campaigns on Google, Yahoo and Bing.

The Wisconsin statute in question says people are entitled to relief if their privacy is invaded, and one definition of invasion of privacy includes:

The use, for advertising purposes or for purposes of trade, of the name, portrait or picture of any living person, without having first obtained the written consent of the person or, if the person is a minor, of his or her parent or guardian

The appeals court affirmed the circuit court ruling, likening bidding on trademarks to one business locating its office near that of another, more established business, to take advantage of the flow of potential customers who come there.

“This strategy undeniably takes advantage of the name of the established business and its ability to draw potential customers, but the strategy does not ‘use’ the name of the business in the same way as putting the name or image of the business in an advertisement or on a product,” the appeals court wrote in its decision.

This question of whether it’s acceptable to use competitors’ trademarks as keywords, has been the subject of longstanding debate in the search marketing business, but it’s growing clearer that what has become standard practice — because of search engines’ policies — will likely stand up to legal scrutiny.

The post Wisconsin State Court OKs Bidding On Trademarks In Paid Search appeared first on Search Engine Land.

]]>
/wisconsin-state-court-oks-bidding-on-trademarks-in-paid-search-149294/feed 1
Google Switches To Paid Shopping Results In 11 New Countries /google-switches-to-paid-shopping-results-in-11-new-countries-149280 /google-switches-to-paid-shopping-results-in-11-new-countries-149280#comments Thu, 21 Feb 2013 22:37:26 +0000 http:/?p=149280 Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech […]

The post Google Switches To Paid Shopping Results In 11 New Countries appeared first on Search Engine Land.

]]>
Google Shopping LogoMarketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic.

As Google announced late last year, the company began on February 13 to replace free listings on Google Shopping to Product Listing Ads in those 11 countries. To encourage advertisers to adopt the new product, Google is offering a credit to marketers in those countries who set up a PLA campaign before April 12.

Those who don’t begin to purchase the paid product will see their free product listings, and the traffic that they drove, disappear from results.

In the U.S., Google made this same switchover in mid-October and says it’s seen a lot of success. The PLAs are definitely getting praise (and budget) from some marketers, but others complain that small merchants are being shut out by bigger players.

The post Google Switches To Paid Shopping Results In 11 New Countries appeared first on Search Engine Land.

]]>
/google-switches-to-paid-shopping-results-in-11-new-countries-149280/feed 5
Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version /googles-enhanced-campaigns-inspire-love-hate-and-hope-for-the-next-version-147896 /googles-enhanced-campaigns-inspire-love-hate-and-hope-for-the-next-version-147896#comments Thu, 07 Feb 2013 18:42:37 +0000 http:/?p=147896 Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications. […]

The post Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version appeared first on Search Engine Land.

]]>
Tensions were high in the pay-per-click world yesterday, as marketers held their collective breath waiting for news of what were rumored to be “big changes” from Google AdWords. Indeed, it was big news — the launch of Enhanced Campaigns, which let marketers combine separate desktop and mobile campaigns into one, with a variety of implications.

Following, thoughts from marketers about what they like, what they don’t like, what needs to be done now, and what they’d like to see in future releases. (Note: This is a significant update with a lot of inter-related changes, so we can’t hope to get to everything here, but stay tuned as we continue to cover the implications.)

The Good Stuff

Marketers acknowledge that we’re living in an always-on, multi-device world which warrants a different approach to reaching potential customers. It also makes sense that one would want to deliver different creative to people depending on the context — whether they’re on-the-go with their smartphone, or multi-screening on the couch with their tablet.

And, no one is arguing that the current process of deploying and managing multiple parallel campaigns to deal with this is particularly fun or efficient.

“Until now, the process for segmenting […] traffic for bidding and ad copy purposes has been needlessly cumbersome, requiring advertisers to duplicate whole campaigns several times over. Enhanced Campaigns will help in that area,” said Mark Ballard, research analyst for the RimmKaufmann Group.

Other new capabilities get praise from Jeremy Hull, director of search at iProspect: “Many features are excellent additions to AdWords functionality; the bid boosting, sitelink management, and new reporting features will help advertisers evolve their view of paid search more in line with that of an omni-channel strategy.”

Hull is referring to new functionality that will change up the way ad extensions work, which Google calls “Upgraded extensions.” First, extensions can now be created either at the campaign or at the ad group level. Additionally, marketers will have more control over when they appear — by device and by time of day. For example, a marketer may want to display a call-to-action on smartphones designed to drive users into retail locations — but only during the hours that the retail location is open.

AdGroupLevelSitelinksAreCool

Bricks-and-mortar companies will also benefit from another element — the ability to bid differently on different geographies within the same campaign. For example, a coffee shop might want to bid higher for potential mobile customers within a mile of the establishment, a little lower for those within five miles, and even lower for those further away.

Reporting on sitelinks will also be available at a more granular level. Marketers will be able to see performance data for each individual sitelink, and fine tune accordingly. Additionally, each sitelink within a set will be approved individually; so, if 5 sitelinks were submitted and only 4 approved, the approved ones could go ahead and run.

One key for these upgraded extensions — to use them now (as soon as your account gets the upgrade) you need to create an enhanced campaign and then click the Ad Extensions tab to create the extensions. If you do it in any other way, you won’t get the upgraded functionality.

The Bad Stuff

AdvertisersLostATonOfControl

It’s not surprising that the main concern from marketers about the change is a fear of the lack of control. As with many recent updates, Google seems to be trying to make things easier and simpler — especially for smaller marketers — and, in the process, the company sometimes ditches some of the fine-tuning capabilities that more sophisticated marketers are taking advantage of.

“This is an example of Google deciding what is best for the advertiser. However, in this case they’re not just opting you into a setting by default, they’re removing the option of opting out,” iProspect’s Hull said.

The biggest and most important gripe is the grouping of tablets with desktops for bidding purposes. This tablet/desktop bid is the “default” bid, and the smartphone bid can be a (positive or negative) multiplier of that. This effectively will bring to an end some of the bargains that marketers were getting on tablet traffic, boosting Google’s revenues in the process.

ScalpelsNotMachetes

“By lumping the higher performing tablet traffic in with desktop traffic, RPS (revenue-per-search) will increase for Google as CPCs increase on the combined desktop and tablet traffic. This, presumably, will address Google’s mobile monetization gap as an increasing share of searches is coming from tablets and smartphones,” Adobe’s Bill Mungovan writes in a blog post.

Susan Waldes, senior client services manager at PPC Associates, agrees, saying, “Though search behavior and click behavior is pretty similar per device [desktop and tablet], the types of conversion actions completed vary immensely. A quick email capture on tablet is similar, but what if you are pushing a software download as your conversion action? Does this mean you can’t opt out of tablets altogether?”

Indeed, it appears that you can’t opt out of tablets, nor can you opt out of desktops. There’s no way to conduct a mobile-only campaign. Though some speculated that one might get around this by bidding, say, a penny for desktop/tablet and multiplying that for mobile, marketers are limited on mobile. They can multiply by -100%, or in the range between -90% and +300%. That means someone would only be able to bid up to $3.00 if desktop/tablet was bid at a penny. Great, if that works for you. If not, you’re out of luck. (With other parameters, like locations, days, times, and any ad group-level targeting methods, the acceptable multiplier range is between -90% and +900%.)

What To Do

The bottom line, whether you like the changes or not, is that transitioning to the new campaign structure is going to take work — lots of work.

HoursofWork

First, there’s the need to develop new best practices for structuring accounts and campaigns, as well as coming up with creatives. And, third-party tool makers will be doing a lot of programming. Keith Wilson, VP of marketing strategy for the Search Agency puts it like this:

[Our company] anticipates evolving account structure best practices, which are the FOUNDATION for driving search performance. Technology and tool providers will also need to adjust data schemes to extract performance by creative targeting settings on their backend. Additionally, creative teams will have to evolve best practices for advanced targeting and performance measurement using new data points not previously available.

Of course, beyond the planning work will be the actual inputting of new campaigns and combining of desktop and mobile campaigns into a single campaign — no simple task.

Google says it’s stepping up education and support to help marketers cope with the changes. It has developed an “upgrade guide” PDF and is planning a series of webinars. More blog posts are also forthcoming, and support personnel will be on duty, as well.

Of course, some marketers are opting to sit back, do some research, and wait while others explore the new features and report on their successes and failures. The automatic conversion of campaigns is still a few months off, after all.

AlreadySeeingPromptToMigrate

Hopes For the Next Release

If you’re a product developer, all the complaints could be thought of as “feature requests.” For example, Google says things like optimization for the new conversion types are already in the works.

Mark Ballard of RKG is advocating for more granular device data. “We love to dig into our performance data to find those niche segments that perform differently and then act upon that information,” he said. “iPad users are different from Android tablet users and we see that in the numbers. Unfortunately, it looks like we will not have that level of control or some of the other functionality we’d like to have with the initial launch of Enhanced Campaigns.”

The ability to break out tablets and desktop would likely be another frequent request. And, more will certainly be forthcoming as marketers get their hands on the new interface and discover the capabilities — and limitations — of the new Enhanced Campaigns.

The post Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version appeared first on Search Engine Land.

]]>
/googles-enhanced-campaigns-inspire-love-hate-and-hope-for-the-next-version-147896/feed 15
IAC: We Comply With Google’s Toolbar Standards /iac-we-comply-with-googles-toolbar-standards-147551 /iac-we-comply-with-googles-toolbar-standards-147551#comments Wed, 06 Feb 2013 01:53:27 +0000 http:/?p=147551 Amid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its Mindspark toolbar company, and all of its companies, are fully in compliance with the policies currently in place. Google put new standards for its partners into place in October, issuing rules meant to bar software […]

The post IAC: We Comply With Google’s Toolbar Standards appeared first on Search Engine Land.

]]>
IACLogoAmid industry discussion about what Google’s enforcement of new policies will mean for its AdWords distribution partners, IAC says its Mindspark toolbar company, and all of its companies, are fully in compliance with the policies currently in place. Google put new standards for its partners into place in October, issuing rules meant to bar software companies, including toolbar makers, from deceiving users or making uninstallation difficult.

“None of IAC’s companies prey on any unsuspecting users and we are fully compliant with Google’s standards and policies,” Justine Sacco, the director of corporate communications for IAC, told me.

Mindspark offers users free toolbars such as “Daily Bible Guide,” “Guffins,” and “Television Fanatic.” Once the toolbars are installed, any searches go through MyWebSearch.com, and the company shares revenue with Google when users click on the ads.

IAC’s comments come at a time when Google is stepping up the enforcement of new policies it established in September of last year, extending them to larger partners with which it has special deals. Critics of IAC like Ben Edelman — who recently wrote up a report accusing IAC’s toolbar business of shady behavior — believe that “fair enforcement” of Google’s policies would put a stop to current practices. (He notes, however, that some of the research for his report was done on behalf of an unnamed client, which may have an anti-IAC agenda.)

There’s certainly some room for interpretation with at least some of Google’s new software policies. Take the one that says, “At the time of installation or download, users must clearly understand the principal and significant functions of the software and the specific effects the software will have on their computers. This may be supplemented by ‘Learn More’ links.”

What exactly do average users — especially the less tech-savvy — need to have spelled out before they “clearly understand” what they’re doing when they download a toolbar? It’s not an easy question to answer.

Google definitely expects some of its partners to go away, or at least generate less revenue when they change their software to be compliant with the new policies. In the recent fourth quarter earnings call, SVP Nikesh Arora said  Google was already seeing some shakeout from the changes:

[We] updated our policies for better enforcement. And that has resulted in higher quality results for end users; it has reduced in some cases the monetization that some of our partners are seeing as a result of this enforcement and hence you are seeing the impact on the numbers.

We just announced this policy sometime early this quarter, in the past quarter that we just went through, so you are going to see the impact over the next few quarters. We’ve also implemented more stringent policies around downloadable apps, and that’s why I think both those effects are going to stay with us for the year, but we think in the long-term is the right answer for us, it’s the right answer for users and it’s right answer for advertisers, so we think it’s a good thing to do.

Policeman stock image used with permission from Shutterstock. 

The post IAC: We Comply With Google’s Toolbar Standards appeared first on Search Engine Land.

]]>
/iac-we-comply-with-googles-toolbar-standards-147551/feed 1
Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC? /googles-enforcement-of-new-policies-is-bad-news-for-many-toolbar-players-147385 /googles-enforcement-of-new-policies-is-bad-news-for-many-toolbar-players-147385#comments Tue, 05 Feb 2013 13:00:49 +0000 http:/?p=147385 Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as Google says it is stepping up enforcement of its policies against shady behavior related to toolbar downloads? IAC’s Mindspark makes substantial revenues through search toolbars, and AVG, in September 2011, said […]

The post Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC? appeared first on Search Engine Land.

]]>

Search toolbars are big business for security software company AVG and media company IAC. But could revenue from these toolbars be in danger, as Google says it is stepping up enforcement of its policies against shady behavior related to toolbar downloads?

IAC’s Mindspark makes substantial revenues through search toolbars, and AVG, in September 2011, said it had made about 20% of its revenues (or around $40 million) from Yahoo and Google combined that year to date. People install these toolbars for the promise of security or entertainment. Then, when they conduct searches, they get back organic results and ads that are powered on the backend by Google (and Yahoo, in the case of AVG). The toolbar vendor and the search company both share in the revenue off ad clicks. AVG just renewed its deal with Google in November 2012, and partnered with Yahoo in December. Meanwhile, IAC’s latest renewal with Google was in April of 2011, and the pact covers the two companies’ relationship until 2016.

Last September, Google announced that it had new “software principles” designed to fight a common complaint with search toolbars: that consumers are uncertain how they got installed on their computers in the first place, that they don’t like the often ad-heavy search results they generate or that it’s hard to get them removed.

Despite this, a recent post by privacy advocate Ben Edelman accuses Google partner IAC of preying on unsuspecting users. Such behavior, if true, doesn’t seem to mesh with Google’s standards. (This isn’t the first time IAC has been accused of getting away with violating Google policies.) Meanwhile, a post on Seeking Alpha by hedge fund manager Eiad Asbah highlights issues with AVG. That post also suggested that a new crackdown would happen, and postulated that the Yahoo relationship was meant to protect AVG if problems arose with Google.

We reached out to Google, which declined to comment on either company but which did suggest that greater enforcement, hinted at in the Seeking Alpha post, would be coming:

 While we can’t comment on individual customers, we recently announced that we are updating our ads policies and stepping up enforcement in order to ensure that users have a safe, trustworthy experience online [….]
This included reworking our AdWords policy governing Software Principles to ensure that users are given important information before downloading software on their computers and that the software is not harmful or hard-to-uninstall.
We’ve now started to extend updated requirements to those AdSense partners who negotiate individual agreements with Google.
IAC didn’t respond to our request for a comment by the time this piece was published [Note: the company has since responded] and AVG CEO JR Smith wouldn’t specifically say whether the company would be making changes to comply with Google policies. But he did stress the company’s commitment to transparency and safety:
AVG recently signed search contracts with Google and Yahoo, and we are continuing to work closely with them as a strategic partner on numerous fronts. AVG wants to ensure that peoples’ online experiences are transparent and safe. While search makes up a portion of our business, we are first and foremost a security and privacy company and are very aligned with Google in their efforts to make the web a better and safer place.
Meanwhile, according to Bloomberg Businessweek, Perion Networks said it had to make a change to meet new policies as of Feb. 1:
Perion was asked to make the changes, which come into force Feb. 1, to guarantee “transparency,” [Perion CEO Josef] Mandelbaum said.
Boomberg also reports that Babylon’s stock price took a dive after suspicions arose that it will be hit by a crackdown.
And, of course, Google itself will — and already is — taking a financial hit because of stepped-up enforcement, said SVP Nikesh Arora on the Q4 earnings call:

We’ve always had a policy. The policy has been that we want to make sure that whatever ads are presented in whatever way our traffic is routed to ads, it is done in the best interest of the user, and we began to notice that they were sites and pages where we had too many ads in a page, so it became more restrictive and updated our policies for better enforcement. And that has resulted in higher quality results for end users; it has reduced in some cases the monetization that some of our partners are seeing as a result of this enforcement and hence you are seeing the impact on the numbers.

We just announced this policy sometime early this quarter, in the past quarter that we just went through, so you are going to see the impact over the next few quarters. We’ve also implemented more stringent policies around downloadable apps, and that’s why I think both those effects are going to stay with us for the year, but we think in the long-term is the right answer for us, it’s the right answer for users and it’s right answer for advertisers, so we think it’s a good thing to do.

AVGSecureSearch

AVG’s logo and description for Secure Search

Many consumer advocates would likely applaud Google’s changes, given the amount of consumer confusion around downloading some toolbar apps, and how to uninstall them. Just doing some cursory searches, I found many instances of frustrated consumers complaining about their attempts to uninstall the AVG Safe Search toolbar.

AVGComments

Comments about AVG on Ripoff Report

Mindspark’s toolbars come in for a lot of criticism as well, with one computer service company accusing the IAC subsidiary of using the bible to trick Christians into downloading “malware.” This because one of Mindspark’s toolbars is called Daily Bible Guide. Others, as Edelman notes in his report, seem to be targeted specifically at kids, such as Guffins, which offers virtual pets.

DailyBibleGuide
GuffinsToolbarSearch

How Mindspark advertises Guffins on Google

guffins_logo

Just as search ad technology companies were forced to make a decision about changing their products or falling out of favor with Google and losing their AdWords API key, these toolbar makers would seem to be facing a turning point. Either they need to change their ways — and become much more transparent and easy to use — or they’ll apparently need to look elsewhere for ads.

Police officer image used by permission of Shutterstock. 

The post Will A Google Crackdown On Shady Search Toolbars Hurt AVG & IAC? appeared first on Search Engine Land.

]]>
/googles-enforcement-of-new-policies-is-bad-news-for-many-toolbar-players-147385/feed 5
m88 asia

Fatal error: require_once(): Failed opening required '_MN_USERphp’' (include_path='.:/www/server/php/54/lib/php') in /www/wwwroot/outletonline-michaelkors.com/index.php on line 111
2019-07-17 23:36:18 - [Compile Error]:require_once(): Failed opening required '_MN_USERphp’' (include_path='.:/www/server/php/54/lib/php') [file]:/www/wwwroot/outletonline-michaelkors.com/index.php[111]