Can Bing Be More Competitive In Search?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he...
Paul Bruemmer is Managing Partner at PB Communications LLC. Specializing in SaaS solutions for Enterprise Store Locator/Finders, Semantic/Organic/Local/Mobile and SEO Diagnostic Audits for increasing online and in-store foot traffic.
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he...
Research firm BIA/Kelsey reports that 97% of consumers use online media to shop locally. If you’re a multi-location business, this means...
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page...
Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr....
Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this...
In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of...
In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO,...
Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and...
“We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster...
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of...
The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for...
In 2007, I had the unique opportunity of building an in-house SEO team for an enterprise-level e-commerce retailer. From an SEO perspective, the...
Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing...
SEO tactics have morphed again over the past year, including the many Google updates we’ve seen. For nearly any type of business, keeping up...
Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus...
As the adoption of smartphones increases, consumers are becoming comfortable using their smartphones and tablets to buy goods, transfer money and...
Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are...
You’ve all heard about showrooming, where customers go to a local store to check out products they’d like to buy, then purchase the product for...
If you’re a retailer and want to boost traffic and conversions, an image SEO strategy using Pinterest can provide great results fairly quickly....
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct...