Can Bing Be More Competitive In Search?
Recently, Nathan Safran wrote a piece titled, “The Bing Dilemma: What To Do With The Little Search Engine That Can’t.” In it, he...
Paul Bruemmer
Paul Bruemmer is Managing Partner at PB Communications LLC. Specializing in SaaS solutions for Enterprise Store Locator/Finders, Semantic/Organic/Local/Mobile and SEO Diagnostic Audits for increasing online and in-store foot traffic.
Three Steps for Crushing Multi-Location Local Search
Research firm BIA/Kelsey reports that 97% of consumers use online media to shop locally. If you’re a multi-location business, this means...
Future SEO: Linked Open Data (LOD)
As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page...
Future SEO: Understanding Entity Search
Last month, I asked you to imagine the future of SEO with a focus on Entity Optimization as I interviewed veteran semantic strategist Barbara Starr....
Future SEO: String Entity Optimization
Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this...
Crush The Competition With Hyper Local Listing Management!
In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of...
Building An Enterprise-Level Search Marketing Team: Part 2
In July, I began my two-part series on building an enterprise-level search marketing team. We left off with a review of the essentials for SEO,...
Building An Enterprise-Level Search Marketing Team: Part 1
Several years ago, I was tasked with building an enterprise-level search marketing team for a top online retailer. Because of the lessons learned and...
Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0
“We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster...
Optimizing Your Digital Assets To Boost Rankings & Branding
Let’s say you’re responsible for developing revenues from both traditional and non-traditional advertising. You work with a digital staff of...
The Keyword Discovery Process For Enterprise Sites
The keyword discovery process is critical for managing enterprise projects, as it forms the bedrock of brand messaging in search and social for...
Top 10 Tool Features For Successful Enterprise SEO
In 2007, I had the unique opportunity of building an in-house SEO team for an enterprise-level e-commerce retailer. From an SEO perspective, the...
Why Local Retailers Should Be Using Open Graph Markup
Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing...
Which Top SEO Tactics Will You Focus On In 2013?
SEO tactics have morphed again over the past year, including the many Google updates we’ve seen. For nearly any type of business, keeping up...
How Web Retailers Can Profit With Semantic SEO
Semantic SEO is a fairly new Web marketing tactic that combines search engine optimization and semantic Web technology. Semantic SEO includes a focus...
Closing The Loop From Mobile Search To Mobile Payment Systems
As the adoption of smartphones increases, consumers are becoming comfortable using their smartphones and tablets to buy goods, transfer money and...
What Retailers Need To Know About The Local-Mobile Marketing Landscape
Retailers have an array of digital marketing tactics at their disposal: email, SEO, local search, PPC, display ads, social media, etc. These are...
What Brick & Mortar Stores Can Do About Showrooming
You’ve all heard about showrooming, where customers go to a local store to check out products they’d like to buy, then purchase the product for...
Don’t Just Pin Images, Optimize For Pinterest Search With Purpose
If you’re a retailer and want to boost traffic and conversions, an image SEO strategy using Pinterest can provide great results fairly quickly....
Google Becomes Answer Engine With Semantic Technology − Great News For Retailers
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct...