Simon has had a passion for finding creative ways to measure real-world challenges from an early age. Combining an affinity for psychology, statistics and digital marketing, he is currently the Senior Director of Digital Intelligence at Wpromote. Simon regularly speaks at industry events, including SMX West, SMX East, Cleveland Research Group's eCommerce Catalyst for Change and SMX Advanced on a variety of topics related to data-driven digital marketing. You can find out where he will next be speaking over at spoulton.com. Simon was also a finalist for Search Engine Land's "Search Marketer of the Year 2018", and was named one of the top 25 Social Business Leaders by IBM and the Economist in 2015.