Sponsored Content: Verisign – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Mon, 25 Jun 2018 15:34:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 5 Tips to Choosing Your Winning Business Domain Name /5-tips-to-choosing-your-winning-business-domain-name-300746 Mon, 25 Jun 2018 11:30:50 +0000 /?p=300746 Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy? Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees […]

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Back Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music.

Wonder if these big brands had been as successful if they hadn’t chosen to go by Google, Sony, Hertz Rent-A-Car, Blackberry or Best Buy?

Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees or hears about you, so choosing a business name that catches their attention and evokes credibility is paramount.

And in our competitive world today, your name online is what matters as much as it does offline. So, it’s critical to take the time to do your research before choosing your company’s domain name. Consider these following five tips to help you find the winning one:

  1. Pick your domain name BEFORE you register your business 

Or do it as soon as possible. Whether you’re scribbling ideas on a napkin, in the early stages of development or a year away from launching a website, register your domain name and hold onto it until you’re ready.

  1. Be open to all options

Be flexible, because you may be surprised at what you’ll find! Evaluate options such as:

  • Localized (bestbakeryinlondon.com)
  • Keyword (consumersafeawards.com)
  • Phrase (keepdreamingup.net)

Just try it. You’ll probably be amazed at what you’ll come up with when your creative juices start flowing!

  1. Assess your long-term goals 

Avoid settling. Or thinking, “Once we make it big, I’ll get the domain name I really want.” Take the time now to create a domain name that doesn’t limit you and can scale as your business grows, especially if you’re looking to branch out in the future.

For example, incorporating the state you do business in makes great sense if you want to stay localized, but will this work if you want to expand overseas? Should you promote the main product you’re selling now, when you may have additional products or services in the future?

  1. Choose your domain extension carefully 

What’s to the right of the dot IS as important as what’s to the left. So be mindful of today’s domain extension du jour. Hey, there’s nothing wrong with wanting to be trendy, so why not focus on creating that to the left of the dot? And then anchor it with a TLD (top-level domain) that’s tried, tested and trusted, such as a .com or a .net.

  1. Use a domain name suggestion tool

To overcome a creative block, try a domain name suggestion service like NameStudio. Quick and easy to use, NameStudio helps you brainstorm with ease, providing unique and relevant domain name suggestions that help you stand out from the crowd and resonate with your target audience.

You can try NameStudio here.

Bottom line: You only have one shot to make a great first impression. And when you’re online, it starts with your domain name. So don’t treat it as an afterthought. Spend the necessary time it takes to create a winning domain name that will help build your great brand.

Any company, product and service names and logos referenced herein are property of their respective owners and are for identification purposes only. Use of these names and logos does not imply endorsement.

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How to use domain names for marketing /how-to-use-domain-names-for-marketing-298755 Wed, 23 May 2018 11:30:09 +0000 /?p=298755 Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. Best of all, a domain […]

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Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business.

Best of all, a domain name is versatile. Depending on the type of marketing campaign you’re running, you have the flexibility to tailor your approach. For example, you can utilize a domain name for something that requires very little investment of your time or money by simply pointing a specific domain name back to your existing website, or redirecting it to your business’s social media page. But if you have more time and/or a larger budget, you can create a campaign-specific landing page or even develop an entirely new website.

Let’s consider some of the following more specific strategies on how to leverage a domain name in your marketing:

Highly targeted campaigns

If you’re thinking of launching a one-off marketing campaign that targets a very specific or distinct audience from your company’s core audience, consider using a different domain name that points to a new landing page. A giveaway, special event, loyalty program, trade show or even a commercial are good examples of when you might want to use a unique domain name and landing page that is separate from your main website.

This option has many benefits. It allows you to:

1. Tailor content specific to your targeted audience.
2. Try creative ideas.
3. Test messaging that’s different from your main “corporate” tone and feel.
4. Easily track your campaign’s results.

Specific products and services

Sometimes it makes sense to “brand” a specific product or service with its own domain name and website. Just look at Coca-Cola, where many of their popular products have their own dedicated websites, such as dietcoke.com, dasani.com and minutemaid.com.

For example, let’s say you’re a realtor and want to showcase a high-end premium property. You could register the actual address (e.g., 123nameofthestreet.com) as a domain name and direct potential buyers back to a targeted landing page that provides property details, photos and/or videos.

Or perhaps you’re an established commercial architectural firm and want to expand into the residential arena. Register a new domain name with that specific market in mind, and leverage it with a new website, social media channels and branded company email. It merits consideration because it may help with any confusion that may arise between your commercial and residential clients.

Getting creative

Marketing can be tough in a heavily saturated market, but here’s the great news…you have many options when it comes to creating a domain name to help boost your efforts, especially in terms of user memorability and search. Consider using a:

1. Particular day — www.blackfridaycardeals.com
2. Season or holiday — www.snowydestinations.com
3. Location — www.bestbakeryinlondon.com
4. Campaign slogan — www.keepdreamingup.net

Need inspiration? Try a domain name suggestion service like NameStudio™. Quick and easy to use, NameStudio helps you brainstorm with ease, providing unique and relevant suggestions that help you stand out from the crowd and resonate with your target audience.

You can try NameStudio here.

Just to recap…

You don’t have to register thousands of domain names to succeed in today’s competitive marketplace. But with a good domain name strategy in place, you can use a few additional domain names to enhance your marketing efforts, which could help create more opportunities to grow your business and keep your existing customers and clients highly engaged.

Any company, product and service names and logos referenced herein are the property of their respective owners and are for identification purposes only. Use of these names and logos does not imply endorsement.

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Three ways to use a domain name for business today /three-ways-use-domain-name-business-today-286465 Mon, 13 Nov 2017 12:30:17 +0000 /?p=286465 Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company. But once you have that domain name, what do you do? Don’t stress over building an […]

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Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will represent the business’s space on the internet — and, possibly, a customer’s first impression of the company.

But once you have that domain name, what do you do? Don’t stress over building an online space. Start using a domain name right away. Here are three ways to do it.

Set up a company-branded email address

The web address can also be used as an email address. A company-branded email address can give you and your employees a more professional-looking branded channel for communication with customers, as well as free marketing for your company. In a 2015 survey, 74 percent of consumers said they would trust a company-branded email address more than a free email address. It’s easy and cost-effective to set up, too. The provider you use to register your domain name can most likely help you set up your email address quickly and inexpensively.

Start a website

A website is one of the best tools to grow your business. These days, it’s even easier to create than most people might think. While a social media presence can be a great asset, it may not provide the same level of marketing opportunities or credibility that a website does. In fact, in a 2015 survey, 77 percent of consumers believed a website made a business appear more credible.

You can start with a simple one-page website and scale it as you grow. Easy do-it-yourself tools allow business owners to create their own, and most service providers offer bundled services with everything you may need to build and maintain your website (e.g., domain name, web hosting, design templates).

Many businesses that offer professional services find that generally, all they need is a one- to four-page website that includes general information, contact information, product/service information, social media icons and links and customer testimonies.

If you plan to open an online store, or your business requires showing videos or other multimedia, then a more robust website may be needed. For example, you can add e-commerce capabilities to your website so you can take orders, process payments and provide customer support. Do-it-yourself website builders, like Weebly or Wix, also have packages that you can add on at any time, or a web developer can integrate the functionality for you.

Even if you don’t plan to sell products online through standard e-commerce functionality, enabling lead capturing and processing, such as an email subscription list, on your website or social page to collect prospect information for further sales follow-up may still be a good idea.

Brand your social media presence

If your main business page is currently on a social media site like Facebook, Etsy or Houzz, chances are the web address provided to you is branded to the specific platform and not for your business. These URLs are usually long and not very memorable, making it hard to market your page to customers. You can change that by using your domain name as the web address for your social media business page. This is called web forwarding, or redirecting. It gives you an easy-to-remember online address to help build your brand and use in your marketing efforts.

To start web forwarding, log in to your account (where you registered your domain name) and change the settings on your domain name. Oftentimes, the provider you registered your domain name with can also help you forward it.

Promote your domain name

You can start building your brand with your domain name right away. Add it to social media platforms that your customers frequent and online directories where your business is listed. That way, no matter where your customers find you online, you can always drive them back to your main online presence.

Likewise, include your web address on your business cards, ads, email signatures, uniforms, brochures, newsletters and other collateral you give to customers. This is a great way to promote your brand offline and gives potential customers an easy way to learn more about, and connect with, your business online. A 2015 study showed that 64 percent of consumers preferred to buy from businesses they can contact online.

In today’s internet-centric world, many use the web to look for and research products or services. So the name your customers associate with your business is an important step to not only build your brand online, but possibly establish credibility.

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4 domain name registration myths debunked /4-domain-name-registration-myths-debunked-281724 Tue, 12 Sep 2017 11:30:48 +0000 http:/?p=281724 The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website. To help eliminate some of the most frequently encountered misconceptions about domain name registration, […]

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The internet is generally the first place people look for information on just about everything. That’s why when you register a domain name, or several, it’s an important step for making sure businesses can be found — even without a website.

To help eliminate some of the most frequently encountered misconceptions about domain name registration, we’ve addressed a few popular myths:

Myth #1: Domain name registration is difficult

There are tons of great domain names available for registration, and it can take as little as five minutes to register one at any domain name retailer. These online stores make it easy to search for available domain names with name suggestion tools. They also offer complementary services, such as web hosting and website design so you can register a domain name and set up a website all at once.

Myth #2: I only need a domain name if I have a website

A domain name can be used for a variety of purposes. Many people who are not ready for a website simply register the domain name of their choice to ensure it doesn’t get snatched up by anyone else. They may use it to create a professionally branded email address, or as a web address that can point customers to an alternate online presence, such as a social media page, if they don’t yet have a website.

The benefit of registering a domain name and using it in any of these ways is that when you are ready for a website, you know you’ll have the domain name you want.

Myth #3: Domain name registrations are expensive

Many people may not know that a domain name can be registered at very reasonable prices, sometimes for as little as $.99 per year. In fact, the relatively low cost of domain name registrations can help businesses to register multiple domain names and build a domain name portfolio for use in marketing campaigns or brand-protection strategies. The key is to align your brand and relevant keywords to maximize the value your domain name can bring to your existing and future online presence.

Myth #4: Domain name registration equals domain name ownership

Domain name registrations are priced on a subscription-like model that allows a person or business to register that domain name for a certain period of time (usually in annual increments). At the end of the registration period, you (the domain name registrant) have the option to renew the domain name registration for an additional period of time or let it expire. It is important to renew your domain name registration, or you may find that all of your work building traffic and views to your site ends up benefiting someone else (in the instance that someone else registers your domain name after you let your registration expire), and potentially costing you more in rebranding.

Now that we have debunked these myths, remember: A domain name can be your online address, regardless of whether or when you build a website for your online presence. You can use it for branded email or to redirect to another web location of your choice.

Domain name registrations are affordable. In some cases, they may be registered for as little as $.99 per year. Once you register a domain name, you may continue to hold the registration by renewing it, usually in annual increments.

Bottom line: It’s important to secure or maintain your online brand today, so you can be ready for tomorrow.

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