How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can...
Stoney deGeyter
Stoney deGeyter is author of The Best Damn Web Marketing Checklist, Period! and CEO of Pole Position Marketing, a leading web presence optimization firm since 1998.
4 (not so) ordinary conversion elements you may be abusing
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves....
3 customer insights gained by keyword research
Keyword research isn't dead, but it has changed over the years. Columnist Stoney deGeyter shares how keyword research can be used to gain insights...
Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter...
13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is...
How to amplify your already spectacular SEO to be super-crazy successful
You've done everything right with your SEO, but you're still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the...
Jump-Start Your SEO With These 6 Surefire Tactics
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right...
Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Columnist Stoney deGeyter believes we have moved beyond "traditional" keyword optimization and should now focus more on building topical authority....
35 Ways To Make Your Site Search Friendly Before You Hire An SEO
Columnist Stoney deGeyter reviews some of the elements of website design and development that make it easier to perform search engine optimization...
3 Unignorable Components Of A Sustainable Web Presence
Columnist Stoney deGeyter notes that the best SEOs don't try to reverse-engineer algorithms -- instead, they focus on delighting...
How To Get Your Content In Front Of Millions Of Eyeballs
Columnist Stoney deGeyter presents this beginner's guide to marrying great content with strong SEO to maximize search...
How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight!
Columnist Stoney deGeyter shares the ups and downs of his longest-standing SEO client -- including a rather surprising result to site architecture...
Don’t “Live. Die. Repeat.” Your Keyword Mistakes
Even Hollywood makes branding and SEO mistakes. Contributor Stoney deGeyter shows us how we can learn from a recent...
The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps
I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes....
Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped...
“We Want, But We Won’t” — Don’t Be Your Web Marketing’s Worst Enemy
My wife and I had a conversation with our daughter the other day about responsibility. The gist was she wanted to do something that interfered with...
How To Overcome Your Client’s Expectations Of Impossible Results
There isn’t much I dislike about Web marketing, but dealing with clients whose expectations don’t align with reality has to top the list....
4 Ways To Avoid An SEO Disaster Of Monumental Proportions
I made a mistake. It was a classic SEO blunder. Don’t judge me — it was one that you (and almost every other SEO) has probably made as...
Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click...
How To Lose Wait On Your Website By Increasing Page Load Speeds
Almost three years ago, Google announced that it had begun factoring site speed into their ranking algorithm. Since then, SEOs have debated how...