Are you changing keyword bids too often?
It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid...
It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid...
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in...
Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google's new AdWords ad...
Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform...
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account...
In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and...
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that...
Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand....
I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree,...
Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company's thought leaders,...
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m...
This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged...
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m...
The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile,...
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves...
It's been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding...
“En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It seems...
This posting is the first in an occasional series that will attempt to quantify the value of links - in this case, by measuring the value of links in...