Are you changing keyword bids too often?
It's great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid...
Nov 10, 2017 at 10:01 am ET
A search marketer’s view of Facebook’s advertising platform
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in...
How to navigate the somewhat rocky transition to expanded text ads
Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google's new AdWords ad...
Study: Q1 Google Display Network placements
Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on which site categories perform...
SEM account management: Part 3 — How to get more responsibility
Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account...
SEM account management: Part 2 — How to improve account performance
In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and...
SEM account management: Part 1 — How to avoid getting fired
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that...
Taming The Beast Of The Messy Enterprise SEM Campaign
Enterprise SEM can be a sprawling operation, but columnist Ted Ives suggests an organizational framework to keep it in hand....
How To Drive PPC And SEO Synergy In Large Enterprises
I recently had a prospect ask me whether it’s ideal to have one team handle both the SEO and PPC efforts for an enterprise. To a large degree,...
White Papers: Key To B2B Enterprise SEO Power
Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company's thought leaders,...
Public Relations For SEO: How To Target Journalists
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m...
Public Relations For SEO: The Complete Guide
This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged...
Public Relations For SEO: How To Pitch Journalists
A few years ago, I launched a website called FindHow, and we gave it a full-court press from a PR standpoint. In this series of articles, I’m...
Structured Data Markup Was Inevitable, But Is It An Admission Of Failure?
The movement toward structured data markup (i.e., increasing use of standards like Open Graph, Schema.org, RDFa, etc.) has bothered me for awhile,...
How To Use The Keyword Funnel To Understand Searcher Intent
Keyword research can give you great insight into customer problems, needs, desires, and intent.I like to categorize keyword categories themselves...
The Complete Guide To Bidding On Competitor Brand Names & Trademarked Terms
It's been long known in the industry that brand term keywords garner a much higher click-through-rate. As a result, marketers often start by bidding...
Consider The Ends To Justify The Means In PPC
“En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It seems...
What Is A Link Worth? Part 1: Valuing PageRank
This posting is the first in an occasional series that will attempt to quantify the value of links - in this case, by measuring the value of links in...