What If John Henry Managed B2B Paid Search Campaigns?
According to the The Legend of John Henry, “Steel-drivin’ men like John Henry used large hammers and stakes to pound holes into the rock,...
It’s Not ALL About Conversions – A Wider Perspective On B2B Search Campaigns
Ok, so I’m really passionate about looking for ways to improve conversion rates – I admit it. I’m kind of a conversion junkie. But...
Want More B2B Conversions? Reduce Your Visitor’s Anxiety.
For the past couple of months, I’ve been writing about ways to improve the conversion rates of your search traffic. Borrowing shamelessly once...
How To Increase Your B2B Conversion Rates By Reducing Friction
This month, I continue my series on improving conversion rates using the Conversion Sequence. The Conversion Sequence is the heuristic that was...
Want Higher Conversions? Get Clear About Your Value Propositions
In last month’s article, I wrote at a high level about the heuristic introduced by Dr. Flint McLaughlin and the folks at...
Website Visitor Conversion In A B2B Environment
Last month I had the good fortune of becoming ‘certified’ in Landing Page Optimization through MarketingExperiments out of Jacksonville Beach...
Are Your B2B Paid Search Campaigns Trying To Serve Two Masters?
One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single...