The Decade Is Half-Over: Where SEO Has Been & Where It’s Going
Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has...
Tom Schmitz
Thomas Schmitz is a longtime digital marketing professional who works with startups, SMBs, enterprise, media and not-for-profit organizations. Regarded as an expert in inbound and content marketing, search engine optimization and social media, Tom's an innovative growth creator and turnaround specialist. Follow Tom at @TomSchmitz.
Pound Wise, Penny Foolish SEO (And Content Marketing)
For many B2B businesses, good SEO used to be a side effect of other marketing efforts. But columnist Tom Schmitz warns that this strategy isn't...
Should You Copy A Top Site’s SEO?
Big sites like Amazon.com can teach us a lot about SEO...or can they? Contributor Tom Schmitz gives us the lowdown....
What Makes Enterprise SEO And Does Your Site Need It?
Even if you don't have an enterprise company, the size of your website may necessitate enterprise SEO. Columnist Tom Schmitz addresses issues of...
Is SEO Being Ripped Asunder?
The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry?...
How To Do Your Own 5-Minute SEO Audit
If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For...
Want To Future-Proof Your SEO? 6 Ethical Guidelines To Consider
Ethical SEO is a popular selling point for agencies and consultants, but what truly constitutes ethical SEO? Following are some guidelines for...
The New Emphasis On Link Building: What’s Behind It And How To React
There seems to be a fresh interest in link building. Why now? What do the search engines have to say? How should agencies and companies approach link...
Advanced SEO Experiments: Google’s Title Tag Changes
Do you accept standard SEO practices? Or do you prefer to evolve beyond the basics? Before I get too far, let me state that just because you can...
The Benefits Of Participating In Our Professional Search Community
As a search and internet marketer, it’s easy to get caught up in the day-to-day work with our employers and clients, as well as the task of...
6 Essentials Of E-Commerce SEO You’re Probably Still Missing
Shopping cart SEO can range from the simple to seemingly impossible. In a competitive landscape, how do you separate your store from the competition?...
Single Page Websites & SEO
Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool...
2014 SEO Playbook: Off-Page Factors
Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird...
2014 SEO Playbook: On-Page Factors
Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me...
2014 SEO Playbook: Google Hummingbird, Content & Authority
It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet...
How To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by...
8 SEO Cleanse & Recharge Ideas For Fall 2013
Whether you mark it by Labor Day or the Autumnal (Fall) Equinox, summer is coming to an end — which makes this a great time to give your...
Is Paid Social Media The New Paid SEO?
Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can...
A Deep Dive Into Google’s Image Carousel And Knowledge Graph Results
Perform a Google search for [depeche mode members]. Not long ago, you’d get something that looked like the image below (plus a few images of a...
Programming Data Collection For SEO Research
Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In...