All Things SEO Column
All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.
How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it's your job to disperse this...
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free...
Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole...
Feedback optimization: A user-first approach to SEO
Feedback optimization is the process of using readers’ comments to improve your content. See how this strategy can improve SEO performance...
Search competition: Who are you really competing with?
Assessing your traditional competitors in search is critical, but you also need to analyze who competes with you purely through search...
Why SEOs are going to miss the Structured Data Testing Tool
Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this...
Does Google respect the URL parameters tool?
E-commerce sites should not make assumptions about Google’s crawling parameter - check the log files to confirm...
Back to basics: How to manage your brand through a crisis
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with...
Why audience context matters
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that...
Search engines penalize websites – but why?
Penalties must be seen for what they truly are: stopgap...
How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content...
Is it time for Google Scotland?
Google has search results specific to 179 countries but some improvements are needed to be regionally relevant....
4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the...
Pro Tip: Table of contents can provide additional link options in organic search
By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user...
How to improve efficiency between SEO and IT teams
Learning the language of IT will help find an SEO champion, while SEO can spotlight the value of an IT department by quantitatively showing how...
Is top of the funnel content under attack? How the SERP is set to change
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released...
The Ultimate Google Disavow Guide
Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website...
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly...
The time for a website migration is now
Each migration type has its level of risk but with proper planning, it is manageable and will set your site up for future...
Pro Tip: What it takes to build high-quality links
You have to invest real time into earning links from high-authority sites by doing your own research and digital public...