All Things SEO Column
All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.
Search marketing is moving back toward more human interaction
PPC expert Mark Irvine shared his insights during SMX London on what lies beyond the data to manage walled gardens with new opportunities in...
Finding content marketing opportunities that influence search performance
Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and...
Claim your Knowledge Graph: Here’s how
Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the...
Simplifying Google Analytics configuration with Google Tag Manager
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain...
Low mobile page speed scores may be killing your traffic
If your score is low, there are a few things you can do without having to redesign your...
Data scraping tools for marketers who don’t know code
Here are some free software options to extract data from small to medium data sets to help you get the job...
How to measure success with JavaScript-dependent websites
SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and...
The need for speed in search: 5 speed types to master now
To be competitive in search, you must audit and optimize desktop and mobile page speeds while also making data ready for real-time...
TF-IDF: The best content optimization tool SEOs aren’t using
Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords...
Why it’s worth targeting keywords with no-to-low monthly search volume
Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more...
How much should we care about voice search? It depends on target audience
A new study uncovers data about how target audiences will influence our priorities around voice search. Hint: Older folks like it while the...
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to...
SMX Advanced through the lens of a young SEO professional
Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and...
Review your website performance because every second matters
Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site...
New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all...
SMX Overtime: Here’s how to make SEO gains through data science
Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn's search performance....
A quick and easy guide to understanding search intent for SEO
Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of...
Google algorithms are not Google penalties
They both determine how websites rank but it's important to understand the differences before they can be influenced in a meaningful...
PWA: How to avoid partial rendering issues with service workers
When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search...
How to run Screaming Frog SEO Spider in the cloud in 2019
By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and...