All Things SEO Column
All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.
4 elements every content medium needs to have
Your topic should be something your users and followers want to learn about with a clear call to action and flexible messaging to recreate the...
Pro Tip: Table of contents can provide additional link options in organic search
By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user...
How to improve efficiency between SEO and IT teams
Learning the language of IT will help find an SEO champion, while SEO can spotlight the value of an IT department by quantitatively showing how...
Is top of the funnel content under attack? How the SERP is set to change
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released...
The Ultimate Google Disavow Guide
Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website...
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly...
The time for a website migration is now
Each migration type has its level of risk but with proper planning, it is manageable and will set your site up for future...
Pro Tip: What it takes to build high-quality links
You have to invest real time into earning links from high-authority sites by doing your own research and digital public...
For better SEO, don’t put all your eggs in the SEO basket
Your target audiences don’t limit themselves to one channel, so neither should your...
Pro Tip: How to find and fix 404 errors that really matter to win your traffic back
External sources link to your website with the wrong URLs, here’s how you can fix...
Shielding your business in a pandemic
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client...
3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and...
Mixed Directives: A reminder that robots.txt files are handled by subdomain and protocol, including www/non-www and http/https [Case Study]
Since robots.txt files impact crawling, it’s important for site owners to understand how they are treated by search engines. Columnist Glenn...
How COVID-19 may change the SERP forever
The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going...
Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic
Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching...
SMX Overtime: Optimize ranking in AnswerBox and People Also Ask
SEO expert Joe Robledo explains how to assess where you stand and how you can win, with featured...
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category...
How SEO and PPC strategies can work together to drive business goals
PPC and SEO are often handled separately. However, by combining these two tactics, retailers can obtain far greater business results and SERP...
A deep dive into the fact check structured data: Who is it right for?
If you want to position yourself as an authority in your space, learn how to use Fact Check structured...
Some Featured Snippets may not appear as the top organic result
Google Featured Snippets are changing fast and now there’s an extra layer of...