All Things SEO Column
All Things SEO covers a variety of topics related to improving website visibility in the natural (free or unpaid) listings of search engine results pages by employing the best practices for organic search engine optimization (SEO). Columnists share technical expertise on how to build search engine friendly websites, how to use search engine tools and webmaster dashboards, how to avoid common SEO problems such as duplicate content and spam penalties, plus SEO advice from a marketing perspective, opinion and commentary about algorithmic shifts in the search engine industry.
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data
This is the first of a two-part series about how to scale your analyses to larger datasets from your server...
Learn how to chart and track Google Trends in Data Studio using Python
By using the codes in this article, you can connect Google Spreadsheets and Jupyter Notebook to import data into Google Data Studio and easily...
Analyzing search results reveals a lot about Google’s view of useful content
Understanding what Google chooses to present can help in assessing the types of searcher intent you can address with your...
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find...
Pro Tip: Here’s why content audits are so important
Content management is never a one-and-done process so a revitalization plan is simply good SEO...
What’s happening with featured snippets?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down...
How BERT is helping SEO agencies focus on collaboration strategies
BERT is pushing agencies to assess how content creators and SEOs collaborate to address users’ intent and provide the best results for...
How to optimize your website’s crawl budget
The best approach to optimize the crawl budget is to start with improving overall site speed and simplifying site structure to help both users...
Systematically upgrade your existing content: Here’s how (and when) to do it
Leverage your current SEO after an analytics review to see what types of search queries generate impressions and...
Get ready for an even stronger Google in 2020
Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search...
Google desktop favicon search results study
With this latest update, Google has made identification of ads less accurate so people think more results are ads when they're...
Case study: The true value of informational content for e-commerce SEO
Data suggests that informational content pages do indeed help rank better for search queries with commercial...
7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online...
The dangers of misplaced third-party scripts
Most SEO tags like the title, canonical, etc. belong in the HTML HEAD but if placed in the BODY, Google and other search engines will ignore...
Here’s some data to help you understand how to rank better with your brand name
When people search your brand name, you want them to see content that you have some control...
SEOs must focus on intent research practices in 2020
It is more important than ever to update your research methods since the release of BERT and the evolution of natural language...
Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your...
Focus on E-A-T to avoid performance problems in 2020
Show Google that you're a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new...
Pro Tip: A look back at some helpful tips from our SEO community in 2019
Here are 5 tips from our SEO community we think are worth a second...