Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get...
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get...
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...
Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the...
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next...
Centralizing decisions and basing actions on context is key to delivering real value for your...
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are...
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare....
Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome....
The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data...
A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data...
CPRA takes aim at data 'sharing' and not just...
Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and...
The best disaster plan is one you make before disaster strikes, says Acoustic’s Michael...
The platform builds on the company's call tracking and analytics capabilities....
The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user...
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...
New certification will soon become a must-have third party...
Campaign plans can now also be viewed and edited by other...
In the end, it’s about using the right search data to speak to customer at the right stage in their...