3 Critical PPC Lessons from 2020 for a Brilliant 2021
With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts...
SEM
How to Build a Marketing System of Record
Learn how a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns....
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search...
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the...
Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying...
Google Ads and SMBs: How to drive results on a low budget
A low ad budget doesn't have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their...
The Auction Insights Visualizer can turn your data tables into useful charts
The free, third-party tool can help you better understand how competitor behavior has changed over...
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your...
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search...
SMX Overtime: Eternal testing, the key to Facebook Ads success
SMX speaker Amy Bishop shares insights on Facebook's learning curve and testing strategies....
Google releases Google Ads Editor v1.5
This update brings new tools for ad strength, support for additional recommendations, and image...
Google Ads moves campaign goal metric
Google moved around some fun metrics in Google Ads but don't let these metrics distract you from the metrics that really...
RSAs vs ETAs, how, when, and why PPC experts use them
An analysis of more than 5,600 Google Ads accounts....
Google rolls out App campaign type to re-engage existing users
Starting next year, App campaigns for engagement may also include a custom prompt for users in...
Google Discovery ads can now use your 4:5 social image assets
Discovery campaigns can also be paired with lead form extensions....
Adthena launches granular local search insights solution
Local View offers brands and advertisers local search trend and market share data to inform bidding, targeting, ad copy and more....
How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business
Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few...
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and...
Google’s Auto Applied Recommendations catch advertisers, agencies off guard
The auto-applied changes do not show in Google Ads change history logs....
Google Ads wants advertisers to give broad match another shot
Broad match keyword suggestions will start surfacing in...