Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. Learn how to create landing pages that...
SEM
3 pitfalls of PPC experiments
Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not...
Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success....
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend
Advertisers benefited from flat to moderately higher CPCs between Thanksgiving and Cyber...
CCPA goes live in weeks: Are you ready?
Find out how to reduce the financial and compliance risks brands now face. Join us on December 17th for this live...
Google extends optimization score to Display campaigns
Display-specific recommendations are also now available....
4 ways to get started with agile marketing
Learn the basic principles of Agile marketing and simple steps for adopting Agile at your own pace. Join us on Wednesday, December 11th for this...
5 audiences you should exclude from your PPC campaigns
Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many...
This Thursday– Get More Value Out of Your First-Party Data
There's still time to register! Join us for this live webinar and learn how to make your search, social and display ad campaigns more...
How to manage search terms in the new match type world
A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and...
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales...
Google cleans up [Christmas]
Some surprising ads are no longer appearing on the search result....
Video: Andrea Cruz Lopez on Google Ads expanding match types
Learn from a PPC expert on how to control your spend with the constant Google Ads...
Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
Keep your cool this holiday weekend knowing your campaigns are in top shape....
Google Ads conversion reporting bug (mostly) fixed
Four reports remain...
How to make a holiday shopping campaign for low budget accounts
The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so...
See the ‘top signals’ informing your Google Ads bidding strategies
Check out your bid strategy report to see some of the signals that are more or less likely to drive conversions in your bidding strategies....
Google Ads overreported conversions due to bug — working on a fix
Conversion reporting is affected between November 11 and November 20....
Paid search trends to watch for the 2019 holiday shopping season
Maps will play a larger role for retailers with physical stores and while Google Shopping will likely be the star, Amazon is poised to play the...