Are your Google text ads getting truncated? Here’s what to consider
Cut off expanded text ad headlines and descriptions aren't new, but you may have noticed it more...
Ginny Marvin | Aug 16, 2019 at 3:18 pm ET
SEM
Product launches: Getting assets ready and knowing your target audience
The important work should go into understanding who you will target with your marketing message and make sure you have the right marketing...
Compare and monitor performance of manual and Smart Bidding strategies with this script
This script helps you monitor performance to make informed decisions about what's working in Google...
Google opens up to fantasy sports ads in the U.S.
The policy change allows fantasy sports services to advertise on properties such as Google Search and...
Nail your home improvement search marketing strategy
Here are some ways home improvement brands can engage both consumers and professionals to maximize...
How to use Amazon advertising’s dynamic bidding feature
Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC...
Prepare to say goodbye to average position in Google Ads on September 30
Update any scripts, rules and reporting and look to Google's new position...
Here’s how a learning mindset can propel your marketing career
Andrew Cooper, a Search Engine Land search marketer of the year takes learning-by-doing to heart. He now leads Metric Theory's feed management...
How Google Ads’ new keyword selection preferences work
A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching....
Google discontinues Trips mobile app
Users will be directed to use Search and Maps for their travel...
Google Ads’ new account map makes it easier to visualize manager accounts
The tool is now available in all manager...
AI and Digital Paid Media: Are PPC Managers Being Replaced?
Live Webinar: Thursday, August 22, at 1:00 PM ET (10:00 AM...
Microsoft acquires e-commerce advertising vendor PromoteIQ
The sponsored products platform will be a division of Microsoft Advertising....
Demystifying visibility metrics in Google Ads
Here are six metrics to help advertisers determine how often - and where in the SERPs - ads are showing up to help identify maximize growth...
Google extends same-meaning close variants to phrase match, broad match modifiers
You knew it was coming. Here's what's changing....
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens
Google announced new inventory sources and monetization tools for app advertisers and publishers....
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been...
SMX replay: Visualizing Auction Insights data for competitive intelligence
James Hebdon of Paid Search Magic explains how you can curate Auction Insights data to analyze performance fluctuations, identify new...
Google ad revenue growth popped back in Q2
After several quarters of slowing growth, Google parent company Alphabet reported strong advertising revenue growth in the second quarter of...
Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2019!
Today’s consumers have made mobile calls an integral part of their purchase journeys, as they seek more immediate gratification of their...