Build your PPC campaigns with this mini campaign builder script for Google Ads
This script lets you build or add keywords to your Google campaigns following standard best...
Daniel Gilbert | Jun 14, 2019 at 8:00 am ET
SEM
Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’
It seems to be true even among brands and agencies that say the three outperform other...
Here’s how you align marketing strategy with your customer’s journey
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to...
Google tests showing weekly site visits in automated ad extension
The extension is further highlighted with a people icon....
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10...
Decompose your ads, not your brand
It's time to rethink the way brand assets are put together because now we have less control over dynamic ad formats in the final...
3 key tenets of successful full funnel search
Recognizing when you need to push upper, middle or bottom activity with your campaigns is fundamental to a full funnel search...
Google exec shares 5 steps to SEM success in the age of machine learning
Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather...
Track your ad tests at scale with this advanced AdWords script
Here's a script to allow you to quickly see a topline summary of all split tests running within your...
Meet the winners of the 2019 Search Engine Land Awards
Agencies, teams, personalities and a couple of the industry's most cherished community leaders honored for stellar work and the examples they...
Local Inventory ads rolling out of beta in Microsoft Advertising
Show ads when relevant products are in-stock...
Updated: A visual history of Google ad labeling in search results
A look back at how Google has treated ads in search results, from blue shading to the latest version of...
4 website actions you can track with Google Tag Manager
There are limitless actions you can track to improve data gathering. Here is a step-by-step guide with website actions important to digital...
Google is expanding when it shows ads to ‘people in targeted locations’
The advanced location targeting option update is aimed at reaching commuters -- whether they're at home, work or on the road....
The 3 Ps to growing your agency – position, price and pitch
Want to grow your agency profitably? Setting your agency apart from the competition is all about knowing exactly what your client is looking for...
3 conversations to have when testing low volume ad accounts
Testing in low volume ad accounts takes time, and there are three conversations crucial to setting expectations with key...
Google sunsetting two bidding strategies in June
IF you're using target outranking share or target search page location bidding, prepare to make a switch next...
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft...
What clients expect from their PPC agency
Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers...
Google’s Smart Bidding – it’s even more about the data
Google has reacted to Amazon’s market dominance with a Smart Bidding solution that is designed to simplify bid management and product...