Small and mid-sized Google Ads agency partners to lose dedicated ad rep support
The change is "part of a routine review," according to the company...
SEM
Google updates its ads policy for inappropriate content to include ‘public health emergency’
The change to the sensitive events section of the policy is effective...
Setting up a Microsoft Audience ads campaign
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B...
Desktop search is rising amid the work-from-home surge
Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft...
SMX Overtime: How to manage and optimize B2B accounts
PPC pro and SMX speaker Tim Jensen offers guidance on the effectiveness of specific channels for a B2B audience and types of assets to focus on...
Next up: PPC experts join Live with Search Engine Land
We'll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and...
Microsoft Advertising expands UI redesign to more pages
Includes a new overview dashboard for Manager accounts. Users can apply for preview access....
Google pledges $340 million in Google Ads credits for SMBs
The credits will be available for eligible active advertisers "in the coming months." It is also expanding ad grants for COVID-19 public service...
Now, analyze more accounts in Google Ads Report Editor
Run reports for up to 200 accounts in a Manager account....
Compare ad management software for Google Shopping, Amazon, and more
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
Small agencies brace for impact, but say remote work isn’t slowing them down
Many expect client budget and project changes will have a negative effect on their businesses....
How B2B companies can be proactive about managing paid media during COVID-19
To navigate this changing landscape, make sure your brand continues to deliver value while building a pipeline for the future that isn't tone...
Summer Olympics postponement further shakes 2020 ad spending expectations
The postponement will impact digital as well as TV ad spending...
Retargeting in 2020: Key Insights to Help You Succeed
Learn best practices for building and optimizing a powerful, integrated retargeting practice that reaches potential customers across multiple...
Google intros open testing ads, new asset reporting and more for App campaigns
The slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming...
E-commerce ad spend doubled as social distancing behavior took hold
Will the pace continue amid supply chain...
Coronavirus: Emarketer lowers global ad spend projections for 2020
The revised model assumes business will bounce back in the second-half of the year -- and that the Summer Olympics will go on....
How to optimize paid search and Amazon campaigns for seasonality success
Planning ahead (even in a time that's anything but "normal") can help ensure your business is best positioned for your peak periods....
Make the most of your search budget with call analytics
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the...
More PPC advertisers pause campaigns amid coronavirus upheaval
For many marketers, last week was a tipping point as the U.S. grappled will coronavirus...