Amazon keeps chipping at Google’s search ad dominance
The e-commerce giant has 13% of U.S. search advertising market and is the only top player expected to increase share in the coming years,...
SEM
3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with "automation...
Location targeting available in Google Smart Shopping campaigns
Target and exclude locations in Smart Shopping...
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads...
The pros and cons of paid search automation
Is paid search automation right for your...
Quora adds 3 new targeting options for advertisers
The new options include keyword history targeting to retarget people who've viewed questions with keywords you're targeting within a specific...
Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all
In addition, all advertisers will now automatically start with manager...
Microsoft Advertising will also deprecate accelerated delivery
The option to have ads delivered as early and often as possible will go away next month....
Gift-giving shopping behavior from religious holidays to relationships and beyond
New research analyzes data and trends from last year's holiday season to bring you key insights to help you optimize your...
Google Ads’ switch to standard delivery starts Oct. 7 for Search, Shopping campaigns, shared budgets
An updated list of error codes for API clients and scripts is also...
Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI
Join us live on Tuesday, October 8, at 1:00 PM ET (10:00...
Google Ads enables reporting across accounts in Report Editor
Unfortunately it's currently limited to Manager accounts with no more than 10 accounts....
Small accounts and Responsive Search Ads – Adopt or not?
There can be a wide range of benefits to small accounts adopting RSAs if done...
What’s a CDP? Does your company need one?
Learn the benefits of using a customer data platform and compare top...
Store visits now available for Google Ads smart bidding optimization
Now smart bidding can take foot traffic and online conversion actions into...
Search Ads 360 rolls out auction-time bidding for Google Search campaigns
It enables access to Google Ads' Smart Bidding capabilities....
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta....
Call tracking demystified for search marketers
Join Search Engine Land's Greg Sterling this Thursday, September 19, at 1:00 PM ET (10:00 AM PT) for this live...
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put...
The secret formula for determining a marketing budget
Balancing tools, time and resources to hit the magic...