Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics
Available in App + Web properties, automate audience creation based on predicted...
SEM
Google Ads to prohibit spyware, surveillance products and services
The ban will apply...
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic...
How to set up a simple Google Ads testing framework for continual campaign optimization
Regular PPC ad testing is easier than you may think -- and can come with big rewards and set you apart from your...
Video: Christi Olson of Microsoft on audience targeting, syncing with Google and Promote IQ
Christi Olson is the head of Evangelism for Search and Advertising at...
Ad fraud prevention firm CHEQ enters PPC market
The company says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention....
Google is streamlining ‘Ad’ labeling for Shopping ads
The "Sponsored" label will be retired on desktop results, too....
Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know
The California Attorney General estimates compliance costs could reach $55 billion....
Make the most of your search budget with call analytics
With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the...
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram....
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install...
Digital advertisers, welcome to the Predictive Marketing Era
How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and...
Are brand crashers driving up your paid search CPCs?
Get this guide from Adthena and learn 6 steps to successfully evict rival brands encroaching on your...
Google to see first U.S. revenue decline, including paid search, says forecaster
Google is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending....
5 essential tips for optimizing your Google Ads Campaigns
Maximize your return, benchmark your potential, and get more results from your ad spend....
Here’s how to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience...
Google’s shocking ad ban [It’s clickbait]
We'll save you a click. Google's banning click bait...
Google to prohibit demographic, zip code targeting for housing, employment, credit ads
The update will roll out in the U.S. and Canada this year....
Life after Google Shopping: Don’t be a one-trick pony
No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to...
4 things we learned about automated bidding during the pandemic
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated...