Google adds new image license metadata for licensable image label
Google is beta testing a new way for sites to display licensing information about content that appears in Google...
SEO
A quick guide to understanding Google’s quality rater guidelines
Jennifer Slegg explains the most important themes for...
E-commerce category pages outperform product detail pages in SERPs
New data finds category page optimization is a valuable area to prioritize to boost your organic search rankings and...
Bing announces refreshed Bing Webmaster Tools
In the coming weeks, a new Bing Webmaster Tools will make for a faster, cleaner, responsive and actionable toolset for SEOs and...
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming
If our focus is to gaslight others in the cause of righteousness, then we're on a path to the dark side. There is a difference between truth and...
Google Search Console Change of Address tool adds redirect validation & reminder
Google has some new features in Search Console to help you move your...
The state of tracking and data privacy in 2020
Here's where search marketers find themselves in the current entanglement of data and privacy and where we can expect it to go from...
Microsoft Office hits pause on forcing Bing search in Chrome, Firefox
Rather than automatically changing default search engines for Chrome and Firefox, administrators are required to opt-in for it to do so...
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data
This is the first of a two-part series about how to scale your analyses to larger datasets from your server...
Google: ‘We do updates all the time’ — somewhat confirming February update rumors
There was an update, in fact, multiple updates, but that is normal Google...
TechTarget cites technical SEO issues as reason for 25% decline in Google traffic
In TechTarget's recent earnings report, the company said unpaid traffic represented 94% of overall traffic in the...
Video: Ann Smarty on the history of guest blogging & the future of link building
Remember when Google cracked down on guest blogging? Ann Smarty does, she ran MyBlogGuest that got hit hard by that...
7 mistakes to avoid when optimizing your Instagram account for SEO
Search engine optimization is a powerful tool for increasing your website traffic. But your Instagram account is also crying out for attention...
Warner Bros. renamed the Harley Quinn movie for better SEO
After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last...
Unconfirmed Google Search ranking update feels big
The SEO industry is very busy watching the Google search results fluctuate and change rapidly since this...
Google Search Console adds review snippets performance, enhancement and testing reports
If you have implemented reviews on your pages, you won't want to miss out on these new tools and reports from...
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
By leveraging the Apriori algorithm, we can categorize queries from GSC, aggregate PoP click data by category and use BERT embeddings to find...
Video: Jim Boykin on how link building has evolved over two decades
We talked about the history of SEO, link building, content marketing, featured snippets and other Google...
Hitwise halts some reporting services in wake of Jumpshot’s closing
SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without...
Video: Jennifer Van Iderstyne on agency types & multimedia SEO
We also talked about content creation and working with web site misalignments for the benefit of...