When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether...
SEO
Coming up on Live with Search Engine Land: Special three day series on SEO for developers
Act like a developer/ Think like an...
Google Images adds more facts about images with the Knowledge Graph
If you notice more traffic to your site from Google Image Search, this may be...
How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content...
The impact of COVID-19 on marketing and SEO
In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher...
Is it time for Google Scotland?
Google has search results specific to 179 countries but some improvements are needed to be regionally relevant....
Google Rich Results Test tool now out of beta
Google is deprecating the old Structured Data Testing...
Replay: What SEO practitioners can do to make sites ‘algorithm-proof’
Enterprise SEOs talk content creation and optimization for the...
Regular expression filter support coming to Google Search Console performance reports
This new support is mentioned in the Google help documents but does not seem to be live...
Google updated guidelines to say spam reports are not for manual actions
Google only uses spam reports to improve its spam prevention...
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of...
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated....
6 fundamental SEO truths to live by
This "Declaration of SEO" from Bruce Clay presents guiding principles for creating or implementing a website and/or SEO...
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience...
The pillars of successful link building
Create linkable assets and identify relevant opportunities to reach a wider...
Bing updates its Webmaster Guidelines
These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content - make sure to review...
Bing supports rel=sponsored & rel=ugc
You can use the rel="nofollow" or rel="sponsored" or rel="ugc" attributes, to "prevent the links from being followed by a crawler and from...
Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time
Want to know how Bing ranks web pages? Here is how Bing describes it within its own...
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid...
How in-house SEO teams and enterprise tech can boost organizational efficiency
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s...