In-person will return, but the virtual genie can't be put back in the bottle
Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns.
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising volume.
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available.
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name.
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
Like Sunday's and yesterday's doodles, the animated image leads to a "where do I vote" query and surfaces an interactive tool to find polling locations.
The US 2016 Election Day reminder doodle surfaces Google's voter registration tool that helps searchers find local polling locations.
Queries for "who's on my ballot" and "where to vote" delivers an interactive tool that lists candidates and polling locations.