Events
Events of the future will be hybrid and “always on”
In-person will return, but the virtual genie can't be put back in the bottle
Events
In-person will return, but the virtual genie can't be put back in the bottle
Events
But as employers once again allow staff to travel, professionals are also growing fonder of virtual events.
Content
But whether organizers can safely get conferences up and running in 2021 is another question altogether.
Content
Pages also now have an 'Events' tab for to feature their (virtual) events.
Events
Learn about emerging consumer trends, advanced new advertising strategies, new Google features and little-known methods to maximize ad spend returns.
Commerce
From optimizing for omnichannel ROI to dialing up in-store foot traffic, Google outlined key considerations for holiday campaigns at SMX East.
Bing
The policy will not likely impact Bing's ad revenue as the search engine reports political ads make up a small portion of its advertising volume.
Content
Announced in May, Google's political ad transparency report and the accompanying political ad library are now available.
Amazon
While the Philadelphia Eagles were this year's Super Bowl champs on the field, the overall Super Bowl brand winner isn't as easy to name.
Events
Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show.
Events
Both advertisers opted to drive users to their own sites instead of YouTube.
Events
Quantcast data shows impact of releasing ads and teasers online before the big game.
Events
Columnist Purna Virji shares her tips for advertisers in capitalizing on game-day search volume.
Events
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
Commerce
Like Sunday's and yesterday's doodles, the animated image leads to a "where do I vote" query and surfaces an interactive tool to find polling locations.
Content
YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.
Commerce
The US 2016 Election Day reminder doodle surfaces Google's voter registration tool that helps searchers find local polling locations.
Events
Queries for "who's on my ballot" and "where to vote" delivers an interactive tool that lists candidates and polling locations.
Commerce
Today's animated Google doodle surfaces the state-by-state voting guide Google launched in August.
Events
Google says election-related searches for this election cycle are up 240% over 2012.