Google: Featured Snippets & Direct Answers
Google tests user comments for live TV shows
TV shows get the real-time user comments feature that has been working for sporting events in Google...
Package tracking on Google’s search results page is coming to more carriers
Shipping companies around the world can now opt into the early access...
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users "ping pong" their attention across search results...
Featured snippets display on desktop 13% more often than mobile, study finds
URLs matched 91% of the time when featured snippets were displayed on both...
In response to Google change, Yoast SEO will opt users into all snippet features by default
The change comes with versions 12.2, coming October...
Google’s new snippet settings give webmasters control over their search listings display
Google adds max-snippet, max-video-preview, max-image-preview and more to the nosnippet snippet...
Now, more than 50% of Google searches end without a click to other content, study finds
Zero-click searches hit an all-time high in...
Google launches new algorithm to better understand useful & timely information
This doesn't mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content - Google will want to find...
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes
The latest update also includes more UX changes and bug...
Yoast SEO 11.5 updates the mobile snippet preview
It replicates how your content is likely to appear in Google's mobile search...
Are Google knowledge panels with attributions on the rise — or not?
It's not clear, yet, if there's been any change in the way Google attributes and links to our...
49% of all Google searches are no-click, study finds
However, organic search clicks outnumber paid nearly 12 to...
Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search....
Here’s the content Google aims to keep out of featured snippets
If you want to show in Google's featured snippets, be sure you're clear on the content policies for...
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block...
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema...
Yoast adds image and video Schema with 11.1 update
The enhancements claim to make it easier to provide what search engines need to make sense of your...
Why featured snippets could be less of a win going forward
The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s...
Yoast offers revamped Schema markup with 11.0 update
The SEO plugin claims to fix Schema implementation and provide more context for search...
‘Rich Answers’ and search ads coming to Google Assistant
Beyond improving the experience, Google appears to be trying to harmonize Assistant and mobile search results....