Google: Featured Snippets & Direct Answers
Zero-click Google searches rose to nearly 65% in 2020
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches...
Google Search may be showing featured snippets less often
The tool providers are noticing a decline in the number of featured snippets showing up in the Google search...
Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for...
Brand reputation and the impact of Google SERP selections
How Google treats company navigational brand searches and the impact they can have on consumer...
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused...
Google tests multiple contextual links in featured snippets
Google confirms Google-generated web stories as featured snippets are not a great experience for...
Featured snippets: The 9 rules of optimization
Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic...
Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it...
Google adds new mortgage feature box to search
If you are in the mortgage business, you have one more Google feature to compete...
Google launches featured snippet to web page content highlight feature
After years of testing, Google now launched the featured snippet to web page highlight...
Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]
The new featured snippet variant was seen on 1% of all results pages containing featured snippets, said Olga Andrienko on Live with Search...
Some Featured Snippets may not appear as the top organic result
Google Featured Snippets are changing fast and now there’s an extra layer of...
Google’s right-sidebar featured snippets are no more
The featured snippet variant now appears in Google’s main results column, as the company announced in...
Meta descriptions and branding have the most influence on search clickthrough, survey finds
The majority of participants also agreed that rich results improve Google...
What’s happening with featured snippets?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down...
Google has stopped deduplicating right-sidebar featured snippets
Google still plans to remove featured snippets from the right rail on desktop and move the feature into the main...
Listings that earn featured snippets will not repeat on the first page of Google search
Google says it is 'decluttering' the first results...
Google tests user comments for live TV shows
TV shows get the real-time user comments feature that has been working for sporting events in Google...
Package tracking on Google’s search results page is coming to more carriers
Shipping companies around the world can now opt into the early access...
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users "ping pong" their attention across search results...