Google: SEO
Top 5 mistakes that can make or break your international search strategy
Getting SEO and PPC wrong means lost time, budget and...
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content...
Evolving Core Web Vitals tactics using Cloudflare and WebpageTest
In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and...
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve...
Google adds new robots tag indexifembedded
This new robots tag lets you define if you want your content indexed when it's embedded through iframes or other...
Google updates product structured data for car review snippets
Car schema is not supported automatically as a subtype of product...
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business...
Google explains how it deduplicates Top Stories from main search results
Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears...
Google recipe markup now requires specific times, no more time ranges
Google has removed all references to using time ranges in the recipe schema markup help...
URL changes are not so simple for Google Search
Making URL changes to your site can take several months for Google to...
Google Search Console launches desktop page experience report
We now have a tool from Google to see how well our desktop URLs do with page...
Shopify chat bug leads to titles with (1) in Google’s search results
The issue is resolved but it might take time for your titles to be...
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think...
Why does Google tip us off to search updates with minor ranking impacts but surprise us with the major ones?
It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin...
Google’s page experience update coming to desktop next month
This won't be a big update, but do expect new Search Console reports soon as...
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats,...
Google launches ‘Shops’ section in mobile search results
The Shops section shows three to ten retailers based on their organic search...
Google fixes user and permissions issue with Search Console
Full user permissions no longer shows as delegated owners for some - this is now...
How marketers can prepare for and respond to Google’s algorithm updates
Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive...
Google Search Console products rich result report error handling updated
On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors...