How To: SEO
To learn more about SEO, also see our What Is SEO / Search Engine Optimization? page.
You’ll also want to check out our “Guide to SEO” which provides a solid foundation for SEO success by highlighting the important factors to include in your SEO efforts.
Common oversights that can impede Google from crawling your content [Video]
SEOs and developers shouldn’t over-engineer workarounds when basic, reliable solutions already exist, says Martin Splitt in this clip from...
Technical SEO for Shopify: A guide to optimizing your store for search engines
How to address the technical limitations in Shopify to improve your store’s search...
How Google crawls and indexes: a non-technical explanation [Video]
Google’s Martin Splitt provides a simple summary of the processes that pave the way for ranking search...
Blogging for Shopify: A unique SEO approach
Shopify stores may need to create blog content to rank for keywords that seem strictly...
Shopify SEO Guide: How to increase organic traffic to your store
SEO tips to fully optimize your Shopify site for higher rankings and more...
Adapting your SEO strategy to soften the impact of COVID-19 on organic traffic
Test and identify problem areas to better amplify your value proposition while staying relevant to the trends people are searching...
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages and...
FAQ: Google’s Popular Products and how to increase your organic product visibility
How to get your products eligible, make your listings more competitive and measure traffic from Popular...
SMX Overtime: 3 steps to make e-commerce faceted pages crawlable and optimizable
Technical SEO pro Jill Brown offers ways retailers can add content to AJAX-generated category...
Get past the hype and into the nitty-gritty of SEO platforms for enterprises
When breezy overviews of free tools just won't cut...
Introducing SEO for developers. It’s time.
Let's bring developers into the search engine optimization conversation and community so sites are built for efficient indexing from the get-go....
Website redesign mistakes that destroy SEO
To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do....
Double down on speed optimization with these 9 advanced tips
Does your site have a need, a need for speed? Here's a breakdown of Google's PageSpeed Insight Rules and best practice advice on optimizing web...
How to recover from a negative SEO attack – Part 5
As our series continues, we look at the cleanup process and show how to recover content, links and user signals after being hit by negative...
How small businesses can see big results with foundational SEO
Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective...
How to defend yourself against an ongoing negative SEO campaign — Part 4
There are a variety of ways to unmask people targeting your site with a negative SEO campaign. In Part 4 of our six-part series, contributor...
How not to get lost in the performance-oriented web
With page speed playing an active role in how a web page ranks, contributor Maria Cieslak details how SEOs can maintain high rankings and happy...
Ask an SMXpert – Google Tag Manager
SMXperts Stephanie Wallace and Tom Bennet answer questions on how Google Tag Manager works, its key benefits and why you should be using...
How to drive conversions with on-brand SEO copywriting
Are your web pages not converting? Contributor Jessica Foster explains how to create an SEO-focused brand message that builds trust and drives...
SMX Advanced session recap: Mobile-first and AMP
Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to...