Link Building: Paid Links
Google’s new treatment of nofollow links has arrived
Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and...
What really matters in Google’s nofollow changes? SEOs ask
Who benefits, who will implement the new attributes and how much change should sites expect?...
Google to treat nofollow link attribute as a ‘hint’
Google is also adding two new link attributes, one for sponsored links and one for user generated content...
Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC
Nofollow links will be included in your Link...
Back to Basics: Do outbound links matter for SEO?
Google cautions SEOs to be mindful about outbound linking....
15 checks you should make when choosing a link partner
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to...
How to effectively report competitor spam
Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in...
13 outdated SEO tactics that should terrify you
In the spirit of Halloween, columnist Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't...
9 hard truths about links
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this...
Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably...
Google May Have Penalized Another Underground Link Network
Did Google just penalize the SAPE link network again? Many "black hat" SEOs are reporting serious ranking drops in...
Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Selling Links
While Google has been quiet on the link penalty side, Yandex -- the largest Russian search engine -- has issued widespread link penalties on...
Google Clarifies: Asking For Links The Right Way Is OK
The line between what is a natural link versus an unnatural link according to Google seems to keep getting pushed more....
Yandex To Bring Back Links To Their Ranking Algorithm
After dropping links from their ranking algorithm for specific niches, Yandex brings back links as a positive and negative ranking...
Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West
Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy...
Google’s Matt Cutts Regrets Not Acting Faster On Paid Links & Content Farms
In Google’s Matt Cutts latest video, he answers a question I personally asked about what he regrets, what decision he regrets making in...
Google Takes Action On Seven Link Networks In Japan
Google’s head of search spam, Matt Cutts, announced on Twitter this morning that Google has “taken action” on seven different...
Adopt A Contingency Search Marketing Plan Before You Get Dinged
What if you were penalized or deindexed in Google? What if you accidentally blocked everything in your robots.txt file? What if you didn’t...
Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links
We all saw this one coming: Web Design Library, the website that was using Twitter to renew paid links last week, appears to have earned a...
Selling Links To A Big Brand? Here’s Why You Don’t Tweet About It
Here’s a lesson in how not to sell links. As Search Engine Roundtable pointed out this morning, someone named “Vince” from...