SEO – Search Engine Optimization
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Google showing product availability markup in image search results
Image previews display the price, description and other relevant structured product...
Consumers more invested in reviews, but also more skeptical of authenticity — survey
Users now consult multiple sites and expect reviews to be relatively fresh....
Google now shows carousels of reviews on local business profiles
Reviews carousels surface when relevant to the query and the business has enough high quality reviews, a Google spokesperson...
Pinterest Trends gives marketers a view of the top U.S. searches on the platform
The new tool provides data on search terms over the last 12 months, along with when those terms...
LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins
Hawkins says the Local Search Forum & the LocalU forum will merge....
How deep learning can reduce bias in advertising
Algorithms, especially those that utilize deep learning in some manner, are notorious for being opaque. To be clear, this means that when you...
How to breathe fresh life into evergreen content (and get fresh traffic, too)
John Shehata discusses how to attract more visitors through consolidating and optimizing existing...
How to create a seamless cross-channel customer journey with call tracking
When consumers jump from online to the phone, it can be a frustrating experience. But it doesn’t have to...
How to use Schema to create a Google Action
A new update makes Google Actions accessible to a broader range of marketers to build an Action from...
Rich answers in Google mobile search more than doubled since 2018, study finds
Image carousels also occurred 151% more often than the previous...
2020 SEO trends that will influence your work
Google is aiming to be the end destination of their users' journeys. This, more than anything, defines major SEO trends for...
A framework for SEO success with structured data
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search...
Video: Aja Frost of Hubspot on the power of content structure in search rankings
Want to learn more about the power of content in SEO? Watch this...
5 tips and trends from Google Webmaster Conference
The Google Webmaster Conference was filled with fun information. Here are the more important topics...
Bing introduces penalty for ‘inorganic site structure’ violations
It includes penalties for subdomain leasing, doorway content and sites involved in private blog...
Google Search Console begins rolling out Speed report
Check out your new Speed report under the Enhancements tab within Google Search...
Google doesn’t have an ‘ideal’ page speed
The most meaningful speed metric depends on how users interact with your site, said Google's Martin...
Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds
Replying to a third of reviews may increase conversions by 80% for enterprise...
Featured snippets display on desktop 13% more often than mobile, study finds
URLs matched 91% of the time when featured snippets were displayed on both...
Survey: 97% of online adults transact with businesses they find on Yelp
The survey of more than 6,000 adults is a follow up a study conducted by Nielsen in...