SEO – Search Engine Optimization

To learn more about SEO, also see our What Is SEO / Search Engine Optimization? page.
How to identify your products for Google
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever...
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search...
How to audit Core Web Vitals
A step-by-step process to identify problems and prioritize fixes ahead of the Page Experience...
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search...
The Secret Behind SEO Success: Estimate and optimize your content’s rank as you create it
Identify opportunities to optimize and create content for performance against your top...
Google adds price drop appearance rich results to search results
Google automatically calculates the price drop based on changes to your structured data over...
How to optimize SEO with user-generated content
Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through...
Content consolidation among winning SEO strategies, award winners say
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO...
Google crawl stats report now showing more crawls
Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search...
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search...
Yelp launches “health and safety measures” community feedback feature
Yelp launches new rating feature for community to leave feedback on local business social distancing and mask...
How to use schema markup to make an impression in search
Every business is unique in its own way and schema markup can help convey that in Google...
Google’s Lighthouse is now recommending JavaScript library alternates
Lighthouse now serves as a beacon for warning you when your project includes old libraries that have modern...
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...
Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it...
How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX....
Why your content strategy needs both rank-worthy and link-worthy content in the mix
How a two-pronged approach can help you increase brand awareness and organic...
YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube....
Google adds more discovery to Google Maps with ‘community feed’
The new feed offers more opportunities for local business exposure....