SEO – Search Engine Optimization
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Google readies new markup rules for European news publishers
The approach is a reaction to the EU Copyright Directive, to avoid paying licensing fees....
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
Key SEO tasks can now be fully automated according to the company....
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured...
Should you do 100% of your SEO in-house?
Here are some real-world scenarios where it can make sense to augment your in-house team with external...
Bingbot goes evergreen
Bing will adopt Chromium-based Edge browser to run JavaScript and render...
Moz launches Domain Analysis, free tool for SEO metrics
Includes experimental metrics not available in Moz’s paid...
If Google says H1s don’t matter for rankings, why should you use them? Here’s why
Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings...
Google Search Console adds Video Enhancement, Video Appearances Performance reports
Google has new reports to help you with your videos in Google Search and...
Multiple H1s won’t get in the way of your SEO, Google says
Google still uses semantic headings to understand the context of different parts of your pages,...
Google to update GoogleBot’s user agent
Make sure you are prepared for the new GoogleBot user agent, which launches this...
In response to Google change, Yoast SEO will opt users into all snippet features by default
The change comes with versions 12.2, coming October...
Keywords Everywhere tool goes paid on Oct 1
‘The only other option would have been to shut it down,’ developer...
Video: Wil Reynolds on the importance of data with search campaigns
Give back to your community and obsess over your data, those are two of the many tips given by Wil in this...
Server migrations are “uneventful for Google systems”
Expect Googlebot to readjust your crawl frequency,...
Breadcrumb structured data reports now available in Google Search Console
The new report can help you debug issues with breadcrumbs displaying in the search...
Google can crawl AJAX just fine
No special action necessary for...
Noticeable drop in reviews showing in Google search results
It has begun, Google is showing fewer review stars in its search...
Yoast 12.1 adds custom favicons to the mobile snippet preview
Also introduces more schema filters and matches Google’s search font size on...
Google Search Console adds Datasets to enhancement reports section
Check out this new report within Google Search Console and if you don't see it, do not...
BrightLocal launches ‘Local RankFlux’ Google local algorithm tracking tool
The tool is designed to help SEOs and businesses more easily track local algo...