SEO: Duplicate Content
Bing introduces penalty for ‘inorganic site structure’ violations
It includes penalties for subdomain leasing, doorway content and sites involved in private blog...
Google selects canonical URLs based on your site and user preference
If a different URL is chosen, it doesn’t negatively affect your...
SMX replay: SEO that Google tries to correct for you
Patrick Stox explains the processes to pay attention to and the ones to leave to...
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO...
The ultimate guide to bot herding and spider wrangling — Part 3
In this third and final installment, contributor Stephan Spencer outlines common coding, mobile and localization issues and offers workarounds...
How to determine if you’ve been hit by negative SEO
Knowing you've been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take...
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google...
Auditing customer reviews for organic traffic growth without losing speed or attracting penalties
Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer...
A site migration SEO checklist: Don’t lose traffic
Planning a site migration? Columnist Pratik Dholakiya's helpful guide will ensure that you cover all the SEO bases to make the transition as...
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his...
Tips to troubleshoot your technical SEO
Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some common...
Dealing with duplicate content
Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop...
Canonical tags gone wild
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and...
7 most important SEO focus areas for colleges and universities
For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for...
Canonical tags are easy, right? What’s the worst that could happen?
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during...
3 steps to overcoming site issues that impact performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and...
Canonical chaos: doubling down on duplicate content
Duplicate content issues? Problems with your canonical tags? Columnist Marcus Miller explains why these issues occur and how to fix...
For e-commerce success: SEO > aesthetics
For those in the online retail space, columnist Julian Connors shares his advice for making your e-commerce website...
The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for...
Don’t get duped by duplicate content: 8 quick checks for every SEO
Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can...