SEM Tools: Web Analytics
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data...
Call analytics: How they can drive down costs and improve search conversions
With call volume on the rise, these platforms give marketers more ways to connect the digital experience to...
Replay: CCPA enforcement is here. What marketers need to know
The California Attorney General estimates compliance costs could reach $55 billion....
Google tests showing Analytics data in Search Console with ‘Insights’
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your...
Bing Webmaster Tools new Site Scan feature finds SEO issues
New goodies are in Bing Webmaster Tools; first we got a competitive link tool and now a new SEO audit...
17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging...
Resolving consumer identity – more important than ever
To build lasting relationships, brands have to accurately recognize the people engaging with...
Hitwise halts some reporting services in wake of Jumpshot’s closing
SEMrush and Moz, which also used Jumpshot data, say their reports remains reliable without...
With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Move is ominous for all companies "aggregating and anonymizing" user behavioral data for third party...
How to create PPC reports people will actually read
Stop wasting hours of your week building reports that don’t even get...
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what...
Analyze data distribution more accurately with time series
Using a time series layer to histograms and box and whisker plot visualizations can add true diagnostic value. This is part three of a...
A closer look at Bing’s box and whisker plots to analyze CPC data
The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is...
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series...
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these...
The ultimate guide to bot herding and spider wrangling
In Part 1 of a three-part series, Columnist Stephan Spencer does a deep dive into bots, explaining what they are and why crawl budgets are...
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by...
Google Tag Manager now has a native scroll depth tracking plugin
The new feature lets site owners track vertical and horizontal scrolling on their website...
Google Attribution: Is Google stepping in because no one else would?
Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model,...
Google Attribution: What search marketers need to know
The new attribution solution announced last week offers more insights and functionality than currently available in AdWords or...