Yelp
What two big studies tell us about the state of local marketing
New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute....
Yelp offering more paid profile upgrades for business owners
These new subscription products are part of broader push by the company to enable more business profile customization and generate new...
Yelps says Google trying to bring back ‘discredited’ shopping antitrust remedy
Company says the approach only delivers marginally better traffic to competitors' sites....
Yelp adds ‘Verified Licenses’ for local providers to lineup of paid products
Yelp manually checks that the business has a license and is in good standing....
What you need to know about Yelp’s latest update dubbed ‘Ghost’
Something major happened to Yelp’s recommendation software around late October and the update seems largely...
Yelp vs Google: How they deal with fake reviews
I recently heard a story of a business that got caught with fake reviews on Yelp. They were also an advertiser spending thousands of dollars a...
How the hospitality industry should approach online reviews and citations
Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in...
How does Yelp’s review solicitation penalty work?
Contributor Joy Hawkins provides an overview of how Yelp's review solicitation penalty works and explains why you should not ask for...
TripAdvisor survey: TripAdvisor more trusted, widely used than Yelp, Google, Facebook
The sponsored survey looked at influence on restaurant decision-making....
Yelp-led group’s new video appeals to Google employees to advocate for internal change
Video makes argument that Google is doing anti-competitive things in local search...
Yelp asks Europe to take new antitrust action against Google
Complaint to European Commission applies the logic of the Shopping Search case to local search....
Reports: Fake reviews are a growing problem on Amazon, Google
Facebook is reportedly the source of some of the fake review solicitations....
Yelp offers new ad customization to advertisers
Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them....
6 smart e-commerce lessons to boost local business
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers...
Are Yelp ads worth paying for? How to figure it out
Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over...
Law firm that used contest to solicit Google reviews sees all but one disappear
Incentivizing reviews individually or 'in bulk' is a bad idea....
Google’s growth in online local reviews continues to dominate, but…
Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online...
Yelp tests offline attribution using guest WiFi and email matching
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data....
Why entities may power the future of location-based data
Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman -- doing so helps Google track customers and...
Report: Google exploring sale of Zagat reviews
Might there be an Act 3 for the venerable restaurant guide?...