Live with Search Engine Land
Live with Search Engine Land is a series of live discussions, presentations, tutorials and less formal meetups led by the editorial team at Search Engine Land. No matter the format, we want everyone to stay sharp and up-to-date on tactics and best practices. These weekly meetups are about giving great marketers a platform to inform, support and convene our global community.
If you would like to be considered for a guest spot on Live with Search Engine Land, you should have in-depth professional experience in digital marketing and be willing to share knowledge with other marketers. In many cases, that requires a level of expertise that comes with senior- and executive-level experience, but we are always looking for rising stars who have proven tactics to share as well. Creativity is encouraged.
If you are interested in being a panelist, submit a pitch
Latest: The ins and outs of Shopify SEO
Session #19: Aired 7/17/20
The coronavirus pandemic has shifted shopping behavior online, but the surge in e-commerce retailers also means increased competition for organic visibility and shoppers. In this session of Live with Search Engine Land, Editor George Nguyen is joined by Chris Long, SEO Senior Manager at Go Fish Digital, and Ron Diorio, General Manager, The Economist Store & Learning.ly, to discuss what store owners (and the SEOs that work with them) need to know about optimizing their Shopify sites for search.
CCPA enforcement has arrived. Here’s what marketers need to know
Session #18: Aired 6/23/20
The California Consumer Privacy Act (CCPA) passed in 2018 and formal enforcement begins on July 1. But there’s still confusion about its application and compliance. Search Engine Land Contributing Editor Greg Sterling sits down with Lisa Rapp, VP Data Ethics, LiveRamp; Abby Matchett, Enterprise Analytics Lead, Bounteous; and Katelyn Ringrose, attorney, Future of Privacy Forum to discuss what marketers need to know now that the stakes are raised.
Live with Search Engine Land @ SMX Next
The following five presentations were hosted as part of SMX Next, a virtual event programmed by Search Engine Land on future-forward search marketing.
What SEO practitioners can do to make sites ‘algorithm-proof’
Session #17: Aired 6/23/20 at SMX Next
Search Engine Land SEO editor Barry Schwartz talks with SEO practitioners on what we’ve learned from past algorithm updates to position ourselves, and our sites, to stay ahead of a constantly evolving SEO environment. He is joined by Eric Wu, VP of Product Growth, Honey Science; Carolyn Shelby, Manager, SEO, ESPN; and Todd Friesen, Director of Digital Strategy and SEO at Salesforce.
Future-Prep your skills To advance your marketing career
Session #16: Aired 6/23/20 at SMX Next
Search Engine Land’s Editor-in-Chief Ginny Marvin; Natalie Berreda, Senior Manager of Media at T-Mobile; and Mike Henderson, Chief Marketing Officer at Surety Bonds, expose the skills that have proven to be critical to their own professional development in digital marketing … and the skills they believe will be in-demand in the marketplace.
How to find (and foster) relationships with content creators
Session #15: Aired 6/24/20 at SMX Next
The right content writer can speak your audiences’ language and provide them with solutions that strengthen their connection to your brand. In this session, George Nguyen, editor, Search Engine Land, is joined by Mel Carson, Founder & CEO, Delightful Communications; Carol Tice, Owner, TiceWrites; Jessica Foster, SEO Content Strategist, Keys&Copy; and Heather Lloyd-Martin, CEO, SuccessWorks.
Making diversity and inclusion a priority
Session #14: Aired 6/24/20 at SMX Next
Despite loads of research on the business benefits of diverse teams, there’s been talk but little action for years to increase Black and minority representation in the marketing industry. In this Live with Search Engine Land panel discussion with C.J. Bland, CEO of Minority Professional Network; Zenia Johnson, account lead at 3Q Digital; and Jackie Leung, director of talent acquisition at Wpromote, we talk about how to accomplish change in your organization with those who are already working on diversity, equity and inclusion initiatives.
Local search secrets, lies and hacks
Session #13: Aired 6/24/20 at SMX Next
Search Engine Land’s Greg Sterling gets deeply tactical with veteran local SEOs Mike Blumenthal of GatherUp, Joy Hawkins of SterlingSky, and Andrew Shotland of LocalSEOGuide. They bust some myths and discuss optimizations that make a difference and opportunities you’re probably missing out on.
To AMP or not to AMP
Session #12: Aired 6/22/20
Search Engine Land Editor George Nguyen talks with Matt Dorville, SEO manager at BuzzFeed about what the implications of Google’s reversal on AMP are.
The Page Experience Update
Session #11: Aired 6/15/20
Search Engine Land’s Barry Schwartz is joined by Marty Weintraub of Aimclear, Michael King of iPullRank and Aja Frost of Hubspot to discuss how next year’s big update may, or may not, affect search marketers.
Session #10 – Aired 5/25/20
Search Engine Land Editor-in-Chief Ginny Marvin is joined by experts Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce, to discuss the ins and outs of Google Shopping.
Session #9 – Aired 5/17/20
Search Engine Land’s Greg Sterling leads a discussion with Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall.
Session #8 – Aired 5/10/2020
Search Engine Land’s Barry Schwartz will hosts a discussion with Martin Splitt, Google Search Developer Relations, on the technical side of how the search engine works.
Session #7 – Aired 5/01/20
In this discussion on brand vs. performance marketing during COVID-19, Search Engine Land’s Greg Sterling and Chris Kelly, CEO of Survata, Amy Bishop, Owner of Cultivative, and Michelle Morgan, Director of Client Services at Clix Marketing debate whether marketers should be focusing more on top-of-funnel awareness campaigns and less on the bottom-of-the-funnel during this tumultuous period.
COVID-era content marketing
Session #6- Aired 4/24/20
In this discussion led by Search Engine Land’s George Nguyen, experts Amanda Milligan, marketing director at Fractl, Lee Odden, CEO of TopRank Marketing, and Meghan Keaney Anderson, VP of marketing at HubSpot, dive into what brands should be communicating, how engagement is changing and whether sticking to the traditional KPIs or identifying new success indicators is necessary to measure campaigns during the pandemic.
Digital commerce marketing
Session #5 – Aired 4/17/20
Search Engine Land Editor-in-Chief Ginny Marvin is joined by PPC experts and Kaitlin McGrew, SEM strategist at PMG; Bryant Garvin, CMO of Groove Life; Anthony Verre vice president of e-commerce at The Integer Group, to discusses digital commerce marketing in the time of COVID-19 and how commerce marketers’ channel strategies are evolving in the face of shifting consumer behavior and supply chain challenges.
COVID-19 SERP disruption
Session #4 – Aired 4/7/20
Search Engine Land’s Barry Schwartz lead a discussion with search consultant Marie Haynes, Olga Andrienko of SEMRush, Mordy Oberstein of Rank Ranger and Peter Meyers from Moz, to discuss the recent volatility of Google search results since the global coronavirus pandemic broke out.
PPC tips during COVID-19
Session #3 – Aired 4/2/20
Search Engine Land Editor-in-Chief Ginny Marvin hosts a discussion with Brad Geddes, co-founder of AdAlysis, Matt Van Wagner, president of Find Me Faster, and Michelle Morgan, director of client services at Clix Marketing, on B2B advertising during the COVID-19 pandemic.
Google my Business updates
Session #2 – Aired 3/30/20
Search Engine Land’s Greg Sterling hosts ta chat on changes and problems with Google my Business tied to COVID-19 and what local marketers should be doing right now during this time of uncertainty. Greg is joined by: Adam Dorfman, Reputation.com. Mary Bowling, SterlingSky. Krystal Taing, RIO SEO. Niki Mosier, Two Octobers.
SEO work under quarantine
Session #1 – Aired 3/23/20
Search Engine Land’s Barry Schwartz hosts a video hangout with Daniel Waisberg, Search Advocate at Google, Pedro Dias, Managing Partner at APIs3; Lily Ray, Director of SEO at Path Interactive, and Alexis Sanders, Senior SEO Manager at Merkle, to discuss how SEOs are dealing with the new day-to-day during the COVID-19 crisis.