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Good morning, act like a developer, think like an SEO,

That’s the focus of our special three-day SEO for Developers series. The livestreamed sessions will include discussions, coding demos and audience Q&A with the experts on July 22-24. Learn more and check out the speakers and sessions here

A quick and friendly reminder to take our short Event Participation Index survey  to help us chart sentiment around attending in-person events through mid-next year. Thanks in advance.

Now the news: Swirl, the 3D display ad format Google’s been testing since last year is now available globally for Display & Video 360 users. Higher engagement is the goal with interactive ads. With Swirl ads, users can rotate 3D product models, zoom in, touch hotspots, use a color picker and more in Swirl ads. Analytics on the ads include engagement time and type (rotation and expansion) metrics.

Last week, Google announced an update to its Ads policy that will prohibit products and services “marketed with the express purpose of spying” on others without consent. That includes things like nanny cams, GPS trackers and phone monitoring tech. The first things I saw when I read the policy update and started looking at current ads are loopholes. (Boy is that SERP for “nanny cams” monetized now.) How is Google going to be able to keep up with advertisers that tweak their marketing copy around these things? It’s not a nanny cam, it’s a pet cam! We’ll see how this goes. The policy goes into effect August 11. 

Read on for a Pro Tip on evaluating content with deep learning. 

Ginny Marvin,
Editor-In-Chief

 
 
 
Search Shorts
 

Service workers, JavaScript redirects and spammy links.

Service workers. Google Search has no plans on supporting indexing service workers, Martin Splitt of Google said in a Reddit thread.

JavaScript redirects. Gary Illyes from Google said you should probably avoid using JavaScript redirects, use server side redirects instead. 

Spammy links. John Mueller of Google said on Twitter “If you’re looking at individual spammy links that you’re not buying/building, then the answer remains the same: feel free to ignore them. If you’re losing sleep over whether Google’s ignoring them, feel free to disavow. Most sites never disavow spammy links.”

 

Webinar: How Marketers Can Leverage Modern Digital Asset Management For Powerful Workflow Efficiencies

Managing digital assets can feel like an overwhelming task in the best of times. With so many working from home right now, it’s more important than ever to take control. Join our experts for a look at how the industry is evolving in managing media assets and learn current trends and best practices for organizing digital assets to address today’s demands, and better position your organization for the future.

RSVP today »

 
Pro Tip
 

Use deep learning to review your grammar (code-free!)

We can use BERT fine tuned on The Corpus of Linguistic Acceptability (CoLA) dataset for single sentence classification, says Hamlet Batista, CEO and founder of RankSense. 

This model can help us determine which sentences are grammatically correct and which aren’t. It could be used as one of several proxies for content quality. 

It is obviously not foolproof, but can get us in the right direction.

Read how to do it »

 

Free SEO for Developers training

Calling SEOs and developers: This exclusive training opportunity was designed just for you! Join us for three live 90-minute masterclasses next Wednesday through Friday (July 22-24), hosted by Search Engine Land’s Detlef Johnson.

Register for free »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

A Technical “Non-Content” Audit – Mike King // iPullRank – Search Metrics

Create 3D Immersive Ad Experiences on Display & Video 360 – Google Blog

Duane Forrester On Search Intent and Internal Site Search – Bill Hartzer

Here’s to you: 15 years of Google Earth stories – Google Blog

How To Prevent Merchant Center Suspensions – PPC Hero

How to Use The Google Auction Insights Report to Drive Value in Your Paid Search Strategy – Metric Theory

SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday – Moz

Stricter Validation For DCM/DFA Reporting and Trafficking API – Google Ads Developer Blog

Want Customized SEO Advice per Keyword? There’s a Plugin for That! – BruceClay

What Is Dynamic Rendering & How Does It Impact SEO? – Botify

 
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