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Good morning, are you sitting out or staying in?

Day one of the Facebook boycott is behind us. More than 500 advertisers have signed on. For users on Instagram or Facebook, the protest is essentially invisible. Ads from any number of Facebook’s millions of advertisers are still running. Does that matter? 

Whether Facebook will meet the demands set forth by the civil rights groups spearheading the movement remains to be seen. The company issued a PR defensive yesterday and has made some minor concessions. But determining the boycott’s success might not be so clear cut, or quick. The moment is causing many brand marketers to rethink their media mix strategies that could have longer-term effects on the broader digital ecosystem. 

If you’re staying in, I’d love to hear if you experience any changes in CPMs over the next several days: [email protected]

“Sites don’t link, people link,” Michael Johnson of Page One Power said in a talk on link building during SMX Next last week, emphasizing that there are people behind every step of the link building process. “When you’re creating content, think about the people behind that . . . When you’re outreaching to that site, think about who you’re connecting with,” he said. Register for free to watch his and all the other presentations on demand at your leisure.

Lastly, ad fraud prevention firm CHEQ is out with a solution for PPC advertisers.The company joins a number of other solutions but says it offers the first cybersecurity-based platform for paid search and paid social ad fraud prevention.

Keep reading for your daily Search Shorts and more. 

Ginny Marvin,
Editor-in-Chief

 
 
 
Indicators
 

“Facebook boycott”

A quick look at Google Trends indicates how rapidly awareness of the advertiser boycott of Facebook gained steam.

 

6 fundamental SEO truths to live by

This “Declaration of SEO” from Bruce Clay presents the guiding principles that every website owner, website publisher and search engine professional should adhere to when creating or implementing a website and/or SEO program.

Get your copy now »

 
Search Shorts
 

Government websites see a ranking increase in Google?

Federal websites and Google update. Remember that unconfirmed Google search update around June 23rd we told you about? Google has not confirmed it yet, but it seems like many federal and government web sites fared well with this update.

Google & Bing talk SEO. Here is a fun video from Google, where Martin Splitt of Google sits down and talks with Sandhya Guntreddy of Bing about various SEO topics.  It is an enjoyable talk to watch on YouTube.

Hey Google, happy Pride. For Pride Month, you can say, “Hey Google, happy Pride,” and Google will respond with Marsha Johnson and more.

 

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Auto Dealer Google Listings Are a Wreck – Whitespark

Google Local Panels Tests Showing Images In Story Mode – Search Engine Roundtable

Google Pushes Back U.S. Office Reopening Plan After Virus Surge – Bloomberg

How to Use Portfolio Smart Bidding Strategies in Google Ads – Metric Theory

One percent of Googlers get to visit a data center, but I did – Google Blog

Rankable – The Dos & Don’ts of Enterprise SEO – iPullRank

Screaming Frog SEO Spider Update – Version 13.0 – Screaming Frog

The Dirty Secret to Ranking #1 in Google (Part 3 of 3) – SparkToro

Travel back in time with AR dinosaurs in Search – Google Blog

 
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