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Good morning, Marketers, take a moment for some inspiration. 

On the heels of International Women’s Day, contributor Diana Ford shares her interviews with 13 female SEOs who have carved out flourishing careers. Their backgrounds are fascinating. (Did you know Marie Haynes was a veterinarian for 14 years before she started in SEO?) 

Whether you’re relatively new to SEO or a veteran (and regardless of gender), their stories will give you a boost of confidence and inspiration to keep learning, experimenting and helping businesses grow. These women are a phenomenal reflection of what’s so wonderful about this industry. 

We know right now is a stressful time for many businesses having to react and adapt to changing dynamics caused by the coronavirus outbreak. Local businesses may be changing business hours, for example. Google is reminding businesses affected by COVID-19 to update your GMB listings to reflect accurate information to your customers. 

In other news, Reddit has a new ad unit that can appear at the top of the Search tab or Popular feed for 24 hours. 

There’s more below, including a Pro Tip on the benefits of UGC for SEO and more.  

Ginny Marvin
Editor-In-Chief

 
 
 
Pro Tip
 

Incorporate UGC into your site to help organic traffic

Facebook comments aren’t the only place to source content from your users as Abby Reimer of Uproer explains in her latest case study about how to harness the power of user-generated comments. Here are a few suggestions:

  1. Reviews: A crucial aspect of driving sales, reviews can also add relevant content on-site.

  2. Comments: Like the page’s main content, high-quality comments can be quite valuable, while low-quality can drag your page down. Ensure you’re moderating responsibly, and that your quality comments are being indexed.

  3. Embed tweets: Prompt your Twitter followers to answer your keyword’s question. You can use their feedback to quickly source content ideas, and embed the tweets in the article to add content and promote community engagement.

Note: Valid concerns arise around UGC, many of which involve spam or inappropriate content. Check out these strategies from Google to ensure all the content on your site is authentic, appropriate and relevant. 

And if you don’t have the resources to moderate your UGC, don’t worry. Manually uploading content (as shown in this case study) can be a good option since you’ll have full control over the content used.

Finally, consider asking your audience for permission to put their responses on your site. The more transparent you can be in this process, the better.

 

New for 2020! Guide to SEO tools for content marketing, search intelligence, UX and more

SEO remains the stalwart mainstay of digital marketing, but its practice has become more complex. Today, SEO includes everything from content marketing and distribution to user experience, and even the core job of gathering and interpreting search intelligence has become more challenging. If you’re on the lookout for new tools or platforms to manage your complex and increasingly technical SEO activities, this 76-page report examines the market for SEO software and includes profiles of 20 leading SEO tools vendors, pricing and capabilities information, and recommended steps for evaluating and purchasing.

Get It Now »

 
Search Shorts
 

Google AI ranking

Google AI ranking contract. No such thing, John Mueller of Google said after someone is claiming to have a contract with Google around AI ranking.

Bing indexing issues. Frederic Dubut from Bing said he isn’t aware of any widespread indexing issues with Bing search.

Focus on important parts of your site. We do tend to focus on the parts of your site that make your site unique & valuable. That’s usually what users would do too,” said Mueller.

 

Design & execute successful digital commerce campaigns

The first-ever Periodic Table of Digital Commerce Marketing from Marketing Land is your go-to resource to understand e-commerce channels, promotional products, and omnichannel capabilities — plus optimization considerations, campaign targeting mechanisms, and tools to help you maximize exposure and efficiency.

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What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

(Her)story in the making: our International Women’s Day Doodle – Google Blog

6 Considerations To Prioritize eCommerce SEO Opportunities – Seer Interactive

Coronavirus (COVID-19): How Google is helping – Google Blog

Crawled — Currently Not Indexed: A Coverage Status Guide – Moz

Google Asking Businesses To Update Business Hours & Details For COVID-19 – Search Engine Roundtable

Google Holi easter egg lets you throw color at Search results – 9to5Google

Google Maps borrows Lens tech to highlight popular restaurant dishes – Engadget

How a Local Guide helps women achieve financial freedom – Google Blog

Search Terms Report: Why and What to Look For – PPC Hero

What Alexa, Siri, and Google Assistant Say About the Coronavirus – Voicebot

 
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