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Good morning, roll out complete. 

After roughly two weeks, Google said yesterday that the May 2020 core update is now finished rolling out. All indications are that this was a big update, impacting ranking across many industries and verticals. If you’ve been waiting until the update completed before checking your analytics to see whether it affected your site, now’s the time.  

Now that the new Google Shopping experience has been live in the U.S. for several weeks, we’ve taken a deep dive into how retailers and brands can take full advantage of the free listings in Google Shopping. 

Did you know that the look varies depending on the product category, for example? From what it is to how to measure and optimize your results, our new FAQ Guide to Google Shopping is designed to help you increase product visibility across Google. 

Google said yesterday that there is a glitch with Discover performance reporting in Search Console, so don’t panic if you see a big drop in your reports. The company said it’s working on a fix. Stay tuned. 

Keep reading for a look at how SMBs are faring during this time and more. 

Ginny Marvin
Editor-In-Chief

 
 
 
Indicators
 

COVID-19 impact on SMBs

Small businesses have been particularly hard hit by the coronavirus pandemic — this has a ripple effect for employees, suppliers and those who market to these companies. 31% of small and medium-sized businesses have shut down in the last three months, according to a Facebook survey of more than 38,000 business owners and managers across in the U.S., published Monday. The chart above shows response rates broken down by sector. 

Facebook’s State of Small Business Report indicated that the situation is worse for personal business (52% of which reported shutting down), hotels, cafes and restaurants (43%) and services like wellness, grooming, fitness or other professional services (41%).

On a more optimistic note, two-thirds of closed businesses expect to re-open in the future, including a slightly higher percentage of women than men (71% to 62%, respectively).

 

What’s a DAM and why should marketers care?

What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one another? This new guide from MarTech Today examines the market for enterprise DAM platforms and includes the latest industry statistics and developing market trends. Also included are profiles of 18 leading vendors, capabilities comparisons, pricing information, and recommended steps for evaluating.

Read more »

 
Search Shorts
 

How to define a Google core update

Define core updates. Gary Illyes from Google said “when I say “core algorithm” publicly, I mean the collective of algorithms that are part of the scorer (IR score in information retrieval) & generally unnamed externally.”

SEO is broad. Google’s John Mueller said SEO is broader than just 30 questions, he said on Twitter “SEO is so broad that I think 30 questions wouldn’t be useful.”

Indexing search engines. Google does not want to index other search engines, which includes search engines like GIPHY, said Google’s Gary Illyes.

 

Attend SMX next month for free

Join thousands of search marketers June 23-24 to access more than 30 sessions from leaders in search marketing technology, actionable insights from senior-level search marketers, and four, just-announced keynotes from the Search Engine Land experts you know and trust…

Check out the keynotes »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Google AdSense Unable To Review Some Sites Due To COVID-19 – Search Engine Roundtable

Google Australia pays more tax, but still makes billions on local sales counted in Singapore – 

ABC News

Google Faces Privacy Complaint for Tracking Users in EU – Bloomberg

Google’s Rising Retail Categories Report Gives Advertisers Consumer Behavior Trend Data – 

Merkle

How app developers can optimize ads revenue during COVID-19 – Google Blog

How much do Google Ads cost? – Vertical Leap

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study – Moz

How to Use Google Alerts for Your SEO Strategy – Seer Interactive

Justice Department, State Attorneys General Likely to Bring Antitrust Lawsuits Against Google – 

Wall Street Journal

Orphan Pages & SEO | What Are Orphan Pages & How Do I Find Them? – Botify

SEO Tasks For Lockdown – Koozai

Structured Data Not Supported for Unpaid Listings in Google Shopping Tab – Brodie Clark Consulting

 
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