Good morning, greetings from San Francisco!
Greg Sterling and I will be attending and reporting from Google Marketing Live tomorrow. Stay tuned.
Black is making gains, it seems… I heard from Amalia Fowler at Snap Marketing, who’s based in Vancouver, and from Andrea Cruz at Hanapin Marketing, who’s based in Boston, that they have both seen the black “Ads” label that Google has been testing. We first reported on EU sightings of the black “Ads” label in March. A couple of things to note: It’s placed above the ad copy and the display URL appears alongside it, also in black. And it’s very subtle. We’ve catalogued the history of Google ad labeling in search results, if you’re interested in a walk back in time, and we will update our chronology if this black version rolls out. Did you know that the FTC called for search engines to more clearly label ads in 2013?
It’s hard to believe we’re still talking about the Google Ads reporting bug more than a week later, but I don’t recall another time that reporting was incorrect for such a long period. Google did confirm on Friday that some store visits and store sales data has been fixed — for April 28 and 29 and May 3 onward. That leaves a gap of April 30 to the early hours of May 2 PT. The data gap for all other reporting is 12:01 a.m. on May 1 to 4 a.m. May 2 (PDT).
More to read below, including a Pro Tip on query mappings for Shopping campaigns, Soapbox thoughts on Google cache dates and more.