Yahoo’s Paid Shortcuts Now Labeled As Sponsored
Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without — to us — enough disclosure. Looks like Yahoo’s seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here. Thanks, Yahoo. Here’s the before: […]
Danny Sullivan on October 5, 2007 at 1:20 pm
Back in July, our Yahoo Shortcuts For Sale? article covered how Yahoo was selling some of its Yahoo Shortcuts units without — to us — enough disclosure. Looks like Yahoo’s seen the light and now is using a "Yahoo Sponsored Shortcuts" label on these. Scott Hendison spotted the change here. Thanks, Yahoo. Here’s the before:
And after:

See the "Yahoo! Sponsored Shortcut" text at the very bottom? That’s where the change was made.
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