How e-commerce can compete for informational queries by optimizing for intent
How do you optimize for search intent? Here's a look at how Google may return informational queries to relevant e-commerce pages and how you can...
Bill Sebald
Bill Sebald is a Managing Partner at Greenlane, a digital marketing agency outside of Philadelphia. He started his career in 1996 and writes all over the web. In addition, he is a conference speaker and an adjunct professor at Thomas Jefferson University. Follow @billsebald on Twitter for digital marketing goodness.
An answer box experiment (my journey into known and unknown factors)
Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that?...
How To SEO A Vending Machine
If you were visiting a new city, you would hope your travel agent would suggest restaurants with good atmosphere, good service, and good...