The Dark Side Of Usability: When Business Goals & User Goals Collide
We’ve all experienced it at some point; the sneaking suspicion that those we’ve chosen to trust may not be entirely worthy. Take web...
Bing A Google-Killer? Get Real
Yes, this is another article about Bing. But I’m going to take a different spin. Instead of doing another expert review of the quality of the...
Designing For The Subconscious Mind
In last month’s column, I brought up the idea that the first impression your web site makes can have a bigger impact than many of the more...
Do Your Landing Pages “Feel” Right?
Question: What do web users and professional athletes have in common? Answer: They both make fast decisions about their next action based on limited...
Search: Too Boring For Branding?
I’m not a big fan of TV. But my wife and I decided to cancel our satellite TV service effective next week, so I’ve found myself watching more TV...
How To Lose Money & Alienate Your Customers
With all the emphasis lately on how to market in a down economy, I’ve decided to go against the grain and dole out some advice for those...
Social Media Gold: Ratings & Reviews
I’m an introvert by nature, so this whole social media thing has left me feeling like an outsider looking in. While everyone Facebooks and Twitters...
A Plea To Stop Dissing Your Customers
Dear Search Marketers: I’m worried about us. The way we’ve started talking about our target audience has me concerned that our priorities may be...
Two Little Things That Make A Big Difference
A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that’s understandable,...
Wagging the Long-Tailed Dog: Search Behavior & The Economy
As the head of a search agency, I admit that I was somewhat bemused at first by this whole financial crisis we’re having. Don’t get me wrong; I...