Neil Patel

Neil Patel is the co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Google

How Not To Do Local SEO In A Post-Pigeon Era

Google's Pigeon algorithm update changed the way local SEOs do business -- or at least, it should have. Columnist Neil Patel discusses how we should be breaking old habits and refocusing our local search tactics.

Google

How Not To Screw Up SEO On A JavaScript-Intense Site

In the search engine optimization (SEO) world, confusion abounds as to how -- and whether -- to employ JavaScript. Columnist Neil Patel argues that it can be done and discusses how JavaScript can be applied in safe, SEO-friendly ways.

Content

How To Make Every Single Page On Your Website Evergreen

Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the Internet […]

Content

How To Write A Meta Description That Gets Click-Throughs

I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: [blockquote][I]t’s worth noting that while accurate meta descriptions can improve clickthrough, they won’t affect your ranking within search results.[/blockquote] Google reiterated this point yet again in […]

SEO

How To Shout On Digg Without Getting Shot Down

Tons of people have been using the Digg shout it feature lately. A shout is a message that can be sent between two or more users on Digg, making it a very powerful tool for getting many people to take notice of content, and potentially garnering lots of Diggs. Some Digg users consider the shout […]

SEO

The New Digg & What It Means For SEO

Last week Chris Winfield did a great job reviewing the new Digg. Today, I want to discuss how the changes affect SEOs. We all want to get on the homepage of Digg because it can bring in thousands of links, but the recent changes made it both easier and harder to get stories promoted. Here’s […]

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