What’s A Good PPC Account Structure, Anyway?
Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the...
Sam Owen
Sam Owen is a leading writer for PPC Hero, a speaker on International PPC and CRO and a paid search and display account manager at Hanapin Marketing. His client's range from start-ups to Fortune 500 businesses and include e-commerce and lead generation.
Why AdWords Dynamic Search Ads Work Better Than You Think
I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple...
3 Key PPC Metrics Are Lying To You. Find Out How
When it comes to PPC, metrics are everything. We consume ourselves in pouring over numbers and analyzing our accounts down to the smallest detail....
Prepare Your PPC Plans For The Search Engines’ Inevitable Pivots
Last week, Google announced some panic-inducing security enhancements, essentially removing search queries in referring URLs for PPC clicks. Plenty...
Unicorn Accounts Don’t Use DKI & 9 Other PPC Lessons From SMX West
Freshly back from the excitement of SMX West in beautiful San Jose and full to the brim with insightful PPC notes (if Evernote can technically get...
6 Tasks To Automate In AdWords Without Scripts Or Tools
When we think about automation in PPC, our minds tend to jump to expensive tools like Marin, Kenshoo and Acquisio or advanced algorithms and Google...
How To Understand And Optimize AdWords Search Partners Data
Here at Hanapin, we have a monthly training day. We shut down the office and all the account managers spend the morning researching and learning new...
When Should You Overhaul Your PPC Account Structure?
Let’s start by looking at a hypothetical scenario: You’ve just been put in charge of a PPC account — either in-house or as part of...
Case Study: How Should You Be Using RLSAs?
If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now...